Revealing the chaos of e commerce live streaming, do you think live streaming is reliable?

On the platform, there are many anchors who will go live and sell something. Some anchors do choose what they really need for their fans, but some anchors sell a lot of fakes and want to make money. After this kind of behavior happened, many people would not choose to buy something in the live broadcast, and I think the live broadcast purchase is actually unreliable.

The live broadcast is chaotic, because many anchors will prepare in advance before trying a set of skin care products or a set of clothes, and in the live broadcast room, it is not good for everyone to see the real quality of some things, and some people will praise it. In fact, I think you can read some reviews when you buy something on some platforms, although there is also such a phenomenon as swiping. But at this time, there will be some bad reviews, so you can also focus on reading some bad reviews, and if these bad reviews are acceptable to everyone, you can also buy them.

Refuse to bring goods live and choose to believe in the anchor, and in the live broadcast room, everyone may think that others are dressed very well, so they want to make a purchase. But after getting it back, it's not the same clothes at all, because most anchors will iron these clothes when they go to sell some clothes, and they will also sort out these clothes. In this way, it will make everyone look very good-looking, and they will feel that the price is cheap, but after taking it back, when the rag feels a little redundant.

I myself have never bought something in the live broadcast room, because I have seen many people on the Internet who have been deceived in buying things in the live broadcast room, so I don't like to buy some things in the live broadcast room. And I also hope that you can choose some big anchors and anchors that you trust more, so that you will not be deceived. Secondly, like some anchors blowing something out of the sky, there must be something wrong.

Because the quality of a thing must be relatively equal to its **, if a thing is very cheap, then the quality of this thing must be the same thing.

Live shopping is really unreliable, because I have bought things on live streams, and I personally feel that every time I buy something, I am disappointed.

Unreliable. Because many of the live broadcast products are not in the right version, and there are after-sales problems, I think they are unreliable.

Live streaming purchases are very unreliable, after all, this is just a bargain, and no one buys too expensive goods, you get what you pay for, and the quality of things brought in live streaming is often very poor.

Personally, I think that live broadcast purchases are really unreliable, because there is a big gap between the goods introduced in the live broadcast and the goods delivered by mail.

Very unreliable. Because we can't feel the quality of live shopping, we often buy some inferior products.

Unreliable, because in many cases the purchase of their products will produce great quality problems, and the consumer rights of individuals are not guaranteed.

As we all know, now many netizens have started to live broadcast goods, selling a variety of items, and the way of selling is the same, and there is only one thing in common, that is, cheap. Not long ago, I couldn't help but buy a wireless Bluetooth headset, which is said to have value-added functions such as "real-time positioning" and "active noise cancellation", which is simply "unparalleled fragrance".

Now, I have been using this Bluetooth headset for a while, so I will talk to you about the actual use experience, and I will also take this opportunity to talk to you about whether the low-cost electronic products of the live streaming platform are reliable.

29 pieces of 9 Bluetooth headset experience in the process of waiting for delivery and distribution,I am still looking forward to it,After all, it has practical functions such as real-time positioning and active noise cancellation,Sell,If it's really as advertised,Then make a lot of money! The overall appearance is very similar to Apple's AirPods series, there are two in the live broadcast room, which are imitation AirPods and AirPods Pro, and I Zheng Bei chose the one like AirPods.

After actually receiving it, the overall shape is smaller than Apple's AirPods, but the appearance style is extremely similar. The texture of the fuselage is average, the indicator light and operation logic are similar to the current mainstream Bluetooth headsets, and the opening and closing of the charging case is slightly loose. But these are not problems, and they should not be called problems, because it is only sold for rollers, and what more bikes!

In terms of functions, the real-time positioning function mentioned in the advertisement seems to be difficult to achieve, let alone active noise cancellation. In terms of sound quality, the performance of this Bluetooth headset is similar to that of our common wired headphones around 20. But it is undeniable that the performance of this Bluetooth headset in terms of Bluetooth connection stability is still satisfactory.

Overall, as a wireless Bluetooth headset, there is still a significant gap between the performance of this headset and the publicity of the live broadcast room and the expectations of users, and the sound quality can only be regarded as "listening to a sound", but it is undeniable that such a configuration and use experience are definitely worthy of its price.

Are cheap electronic products in the live broadcast room reliableFor this issue, we should also discuss it by category. For well-known brands of electronic products, the gap between the price of the live broadcast room and the price of the official website and the price of the e-commerce platform is within a reasonable range of normal discounts, such as the Sony Internet celebrity camera that Wei Ya once brought in the live broadcast room, etc., such products are relatively reliable. Of course, this can only be regarded as ***, not cheap.

The other type is the one I started, the appearance of the product is extremely similar to the products of well-known brands, and it is extremely cheap. This kind of product is actually what we used to call "copycat machine", although the performance of these products is worthy of its low price, but the experience it can bring to users is also very limited.

As an ordinary user, if you want to get a more ideal experience, then you still choose the official sales channel, whether it is product quality or after-sales guarantee. If you start with electronic products from the live broadcast room, you must first choose a more well-known live broadcast room, followed by the genuine logo such as the brand of the product, and the most important thing is to measure whether the preferential range of the product is within a reasonable range.

It's unreliable. Emulsion, lipstick, eyebrow pencil, eyeshadow palette, toilet paper, spicy bars, bread, biscuits, instant noodles.

I think this is unreliable, because this kind of electronic products are very backward, and this kind of electronic products is not the latest, and it is also very chicken for consumers. I have bought skin care products, cosmetics, some snacks, and drinks in the live broadcast room, and I have never stepped on thunder, and it is cheaper than the banquet.

Douyin e-commerce practitioners, take Douyin live broadcast as an example.

Live streaming is divided into goods with your own store and goods with other stores.

1. Bring the goods from your own store.

A business license is required.

Deposit for opening a store.

Selection. Logistics.

2. Bring other people's goods.

As long as the Douyin account has enough 1000 followers, you can open a selected alliance, you can bring the goods of the store, and there will be a corresponding commission for each piece sold.

2. Pay a deposit of 500 yuan for the author.

2. Live streaming.

Maintain the verticality of the account and start broadcasting regularly.

Shelf e-commerce refers to the combination of online and offline sales methods, online publicity, offline promotion and direct use of warehousing as the point of sale and place of delivery.

Compared with offline physical stores, shelf e-commerce has a very obvious advantage, which drives the continuous gathering of traffic online; After the rise of live broadcast e-commerce, it soon opened a breakthrough in shelf e-commerce with a lower **, especially some head anchors with the right to speak can directly negotiate with big brands through their own influence, and make the same goods lower**, which has attracted more and more fans to buy goods in the live broadcast room.

However, there are also disadvantages, many consumers who shop through the live broadcast room have been moved by the gorgeous explanation and placed an order, but after receiving the goods, they found that the goods were not right and returned them immediately. In fact, as one of the forms of the e-commerce industry, the return rate of live e-commerce may also set a new record.

What is e-commerce?

E-commerce usually refers to a wide range of business activities around the world, in the open network environment of the Internet, based on the application of the client server, buyers and sellers do not meet each other to carry out various business activities, to achieve consumers' online shopping, online transactions between merchants and electronic payment and a variety of business activities, transaction activities, financial activities and related noisy comprehensive service activities of a new type of business operation model.

E-commerce, the full name of electricity distribution business, refers to business activities based on Internet technology. It includes various business activities such as online sales of goods, ** payment, logistics and distribution, and after-sales service.

Live streaming is a form and means of e-commerce. It combines e-commerce and real-time live broadcast technology to display goods on the live broadcast platform, and prompt the audience to buy goods through the anchor's explanation and recommendation and the audience's interactive feedback. Live streaming expands the sales methods of traditional e-commerce, and increases the interest and interactivity of product display and promotion.

Therefore, it can be said that live streaming is a derivative form of e-commerce, which uses the power of live broadcast technology and social networking to improve the degree of goods and purchase conversion rate. Live streaming has become a popular e-commerce model in China and other places, and has received the attention and participation of many consumers.

Now there is a new e-commerce model that integrates multiple channels, such as Zhongbiao Yunke, Youzan and Qidingdong, etc., covering multiple channels in the private domain of social training, and the brand's products are directly and automatically matched with thousands of channels after entering the system, which is a real booster for the transformation of small and medium-sized enterprises in e-commerce.

The live broadcast operation is as follows:

1. Anchor management: The object is the MCN resources of its own anchors, and it is more coordinated work, including anchor open source (even training), live broadcast plan communication, scheduling, live broadcast process monitoring, anchor industry performance management, and anchor incentive management.

Vernacular: Find cost-effective anchors, let anchors complete performance goals legally and compliantly, and find ways to improve anchors' business capabilities and work enthusiasm.

2. Content operation: mainly planning and copywriting work, including live broadcast direction planning (product selection, theme brand), gameplay planning, script planning, anchor manuscript review, etc.

Big vernacular: ensure that every live broadcast room In each live broadcast room, the content is continuously improved in attractiveness under the premise of legal compliance, and the business indicators are completed.

3. User operation: The target is every audience who comes to the live broadcast room, and cooperates with the anchor more, including field control, speech control, water army, off-site reach, etc.

Vernacular: Think of the most efficient way to play with the user's mind, take the audience away, and achieve business goals.

4. Product operation: The product includes the tools used in live broadcast and the "sales" product, where the operation is more about exercising the right to suggest, promoting the product manager's technology to optimize the product, and improving business efficiency & user experience.

5. Data operation: The main focus is data monitoring and analysis, setting indicators, splitting indicators, writing reports, and enabling optimization. This is an essential skill for every operation.

The emergence of live streaming has facilitated many people, but anchors and merchants must do a good job in this model, if they just blindly pursue profits, but in the end it will be your merchants and anchors who will suffer! I believe that everyone has the experience of shopping in the live broadcast room, and many people do it because of impulse, but no matter what, it is better to be cautious when shopping in the live broadcast room. Be sure to understand how cost-effective the product is, if you really don't feel at ease, then give up buying, don't be confused by some words from the anchor!

Many live broadcasts do not consider the quality of the product at all, only pay attention to the first, and do some false publicity. The departments concerned should vigorously crack down on this kind of chaos. A number of laws have been introduced to maintain order.

I think that the chaos of live streaming should need to be managed by the relevant departments, otherwise the industry will become more and more chaotic, and they will disrupt the entire network environment and deceive consumers.

I think that live streaming has become a popular trend, and we should correctly recognize its harm. Try to avoid live shopping.

I believe that the relevant departments should introduce corresponding policies and measures to guide and regulate the issues related to live streaming, so that livestreaming can be more standardized and rigorous, so that people who buy problematic goods can protect their rights.

Those celebrities who bring goods through live broadcasts use their fame to sell things to others and induce many people to buy, we have to keep our eyes open and can't buy indiscriminately.

Such behavior should be vigorously rectified, and it is hoped that relevant platforms can increase supervision and punishment to protect the rights and interests of consumers from being infringed.

I think this phenomenon should be stopped in time, so as to protect the rights and interests of consumers and prevent consumers from being deceived.

I think consumers should keep their eyes open, carefully distinguish the real from the fake, and if they encounter fakes, they need to solve them through proper channels.