Flury Capital tells you that innovation is better than success?

Yes, only innovation can develop your mind.

Innovation is risky because innovation means uncertainty.

Huawei used to learn from IBM's successful transformation, but there are many risks or uncertainties, because IBM's environment and compliance system are different from Huawei's. Therefore, Huawei should pay special attention to institutional innovation when learning from it.

There was a joke about Huawei's management innovation, which was circulated on the Internet. said that IBM President Gerstner was driving a Fukang car in Shenzhen one day, and Ren Zhengfei drove a Mercedes-Benz to catch up with him and asked him: "Have you ever driven a Mercedes-Benz?"

Guo Shi Na thought that this person was joking with him, so he increased the accelerator and drove forward, Ren Zhengfei caught up from behind, or Xian Feng's words, Guo Shi Na still ignored him, and later he saw Ren Zhengfei hit the front fence, so he went down to help. Ren Zhengfei asked him: "Why did I ask you no, do you know that I want to ask you about the brakes of the Mercedes-Benz?"

This is just a joke, but the truth contained in it should cause us to think: if it is only the introduction of the so-called advanced management methods and concepts of the West into China, will it be just like this joke says, a company just introduced Mercedes-Benz, but even Mercedes-Benz brakes do not know?

Therefore, pure imitation is meaningless, there may be the same as the above example, although you have a Mercedes-Benz, you don't even know the brakes in **, the risk is self-evident. But we can't give up innovation because of the risk, if we don't introduce Mercedes-Benz cars, then we will never know the reason why Mercedes-Benz has become a world famous brand, therefore, the introduction is not the goal, learning and innovation is our ultimate goal.

Between innovation and imitation, Richter Capital also has one thing to keep in mind:

Experience is only the starting point of thinking, and the method is the direction of thinking!

It reminds us that learning to forget is the best way to innovate when innovating, or as Tom Peters advocated, "you can't live without an eraser", learning in forgetting and improving in forgetting can be truly innovative.

In Buenos Aires, the capital of Argenten, there is a well-known Furui tobacco company. For a while, it was almost always time to see a young man wandering there. Born into a refugee family in Greece, the 17-year-old sailed to South America as a helper on a cargo ship before he crossed the ocean to join the ranks of the "gold diggers", who later became the Greek ship king.

Onassis came to Argentyan and came to Furui every day to look for opportunities, not to mention that the business staff ignored him, even the janitor couldn't give him a roll of his eyes.

Despite the cold reception, Onassis went to the Furry Tobacco Company every day as if he were going to work, and when people felt normal, they let him in and out of the company building. Onassis arrived in the building, never bothering anyone, just waiting patiently at the door of the chairman's office.

Fu Rui, the chairman of the tobacco company, didn't care at first, but after three weeks, he finally realized that this young man was slowing down. Seeing that this man had a sad face, a restrained demeanor, and stopped talking, he asked, "Young man, is there anything wrong with you?" ”

Onassis thanked him, but he still wouldn't leave, and it dawned on him that he had waited three weeks, not to find out where to buy tobacco, but to ask me. Fu Rui was moved by the sincerity of this young man, and said:

Please come to my office for a while, and I'll call the purchase office to get in touch. ”

Since then, Onassis has been shipping tobacco from the Middle East and selling it to the Furui Tobacco Company. Three years later, he earned $50,000 from the tobacco business, bought the first old freighter, and began his shipping career on the throne of the ship. Dig down.

Onassis could wait three weeks at the door of his office with sincerity, because he knew it was an opportunity, an opportunity to win the distraction with sincerity. Whether it is business or life, there are not many opportunities for you to succeed, and a successful person lies in his sincerity and wisdom to win opportunities.

I believe that many enterprises will encounter such a problem: some highly capable marketers, they bring rich returns to the company, they are the mainstay of the company, and the company's development has their great contribution. But they are also one of the most feared groups of companies, and if they leave, the company will lose many important customers, and some companies will even be on the verge of bankruptcy as a result.

If the company's marketing system is in the hands of someone or some people, once there is a problem in a certain link of the system, the company will not dare to move anything, and the market of the company will be gone. In this case, the marketer becomes a "prince", and if two or three markets unite against the company, the company will face a situation where the princes are divided.

Because the market network is in the hands of the marketers, and the terminal is also in their hands, it is impossible for the company to control the terminal, in this case, the company is facing a great risk, and from the company level, this situation should be reduced as much as possible.

A scientific and forward-looking marketing system should enhance the incentives for marketers while preventing the system risk of the company's marketing!

So how do you protect against corporate risks? Furui Capital tells you through the following points.

1.Develop the market through personal role and maintain business through the company system!

2.There should be a win-win relationship between the marketer, the company and the customer.

3.For individuals, they should be observant and make use of their strengths and avoid their weaknesses, and give full play to their strengths.

4.At the company level, we should try to establish and improve the marketing system, and transfer the relationship between individuals and customers to the relationship between companies and customers through systematic operation.

5.In terms of consulting and advice on this project, Fortune Capital enables new business developers to strive to open up new markets through market share equity schemes, and then enjoy sustainable market returns.

6.The company stipulates that in the second year after the development of the new business, it will automatically be transferred to the scope of the old business and transferred to the company level for operation. The company will send other departments, such as customer service, to follow up the service, and the developers will only need to coordinate on major issues.

Both new and old businesses are run by market developers, reducing the company's risk in the market development business, and making it easier for developers and maintenance staff to get incentives and operate at the same time.