I wanted to start a small local advertising magazine, but I didn t know what the formalities would b

Of course, there are many people who come with so many points.

The kind of "advertising newspapers and periodicals that are distributed free of charge in the local area" that you are talking about should be DM advertising newspapers. DM is not a magazine publication, nor does it make a profit through sales, so it does not need a publication number, of course, you don't sell it now for money is a gift, but since it is to be publicized, it must be registered in accordance with the relevant regulations, approval and filing.

If you want to do this kind of DM advertisement, you must be an advertising company that has been in business for more than 3 years to apply for a DM issue number, and the registered capital must be more than 1.5 million. If your advertising company has been in business for three years or more, you can increase your capital if the registered capital is insufficient. (Generally, there are some industrial and commercial companies, which can do some investment companies for you to inject capital, and after the registration is completed, the funds are withdrawn, and they charge a certain service fee).

In addition, it is necessary to go to the industrial and commercial department to obtain the advertising publication number and the printing advertising license number. If the formalities are complete, the money spent on applying for a journal number is not much, that is, the handling fee and other messes, about 2000 yuan can be done, of course, if there are acquaintances in the relevant departments, it is better to do.

If you do not have an "advertising company that has been in operation for more than 3 years" and do not have a "registered capital of more than 1.5 million", you can consider affiliating or joining a company with the above conditions.

Advertising agents applying to publish fixed-form printed advertisements shall meet the following requirements:

1) The main business is advertising, with the business scope of advertising and publishing, and the name of the enterprise indicates that the industry to which the enterprise belongs is "advertising";

2) Have a registered capital of more than 1.5 million yuan;

3) The enterprise has been established for more than 3 years.

Article 9: Advertising agents publishing fixed-form printed advertisements shall submit an application to the administrative bureau for industry and commerce of the province, autonomous region, directly governed municipality, or city specifically designated in the state plan where they are located, and submit the following application materials:

1) The application report (which shall indicate the name and specifications of the fixed-form printed matter advertisement to be applied for, the number of periods, time, quantity, and scope of publication, the introduction of the type of goods and services, and the recipients, methods, and channels of the application);

2) A copy of the business license;

3) Application forms for registration of advertisements in printed matter in fixed form;

4) The style of the homepage of the fixed-form printed advertisement.

Article 10: Where the administrative organs for industry and commerce of provinces, autonomous regions, municipalities directly under the Central Government, and cities specifically designated in the state plan, where the application materials are incomplete or do not conform to the legally-prescribed form, they shall inform the advertising agents once within 5 days of all the content that needs to be supplemented and corrected; Where the application materials are complete and conform to the legally-prescribed form, a notice of acceptance shall be issued, and a decision shall be made within 20 days of acceptance. if approved, the "Registration Certificate for Fixed-Form Printed Matter Advertising" shall be issued; If the approval is not granted, the reasons shall be explained in writing.

In addition, it is still difficult to start with this kind of DM advertising, and the upfront investment is relatively large, unless you have ready-made advertiser resources. Therefore, it is recommended to do sufficient market research and analysis.

Must have a certain professional foundation, not necessarily too fancy but attractive; Contact a good publishing house, it is best to get good quality and low price! Can't lie!!