How do you practice your self improvement copywriting skills?

1. Improve the ability to control the text: basically to write more, and then find someone to help you read, collect everyone's feelings and feedback, and constantly adjust and correct, you can also go to more writing classes, understand some writing skills and practice more, and read more to collect other people's sentences, and it is also necessary to accumulate more vocabulary.

2. Increase the ability to understand the product market: basically the professional knowledge of the industry must be sufficient, read relevant reports, consult experts, and conduct market research, and have the basis of data and theory to be able to write the characteristics of the product.

3. Observe the audience's thinking: This is often called observation or insight, pay attention to the bits and pieces of life, and use more dim sum to understand people and things, so as to know the thinking of others and write content that is deeply rooted in the hearts of the people.

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For most professionals, writing ability is not only a written expression ability, but also a very important thinking tool.

Working hard doesn't necessarily mean writing well, and it's not just because of talent. In fact, most writing does not require the writer to compete for talent, but only needs continuous training, appropriate mentality, innovative topic selection and basic expression skills, and a mediocre author can write a good article.

Additive training. 1. Build your own library of writing materials.

2. Willing to "waste time" on writing. There are no shortcuts to writing, only "persistence". Write articles every day.

3. In a preset scenario, try to describe your subject from all angles. That is, to write copywriting in different situations through different angles and different emphasis.

4. Copywriting is written by thinking, not by words. The training of thinking focuses on proposing new ideas to traditional thinking.

Induction training. 1. The copywriter is a miscellaneous person. You need to understand marketing, branding, media, psychology, history and culture, regional environment, etc. This is all acquired by our reading and a lot of training.

2. Induction is not simply collecting. Instead, collect good articles for dismantling and analysis, and dismantle the framework structure of the articles.

The points of dismantling include: the purpose of the copy, the division of structure, what is the theme of each part, how the transformation path is built, and how to write the beginning and the end.

3. The most important thing is: you must find a way to know that your writing problem is in the **!

1. Improve the ability to understand and express things. Mr. Ye Shengtao, a well-known educator in China, pointed out: "Writing anything depends on understanding and experience, and what kind of understanding and experience can be written."

On the other hand, if you don't have the ability to express your understanding, you can't write a good essay either."

2. Take the cognitive structure as the core of composition, including learning knowledge, observing and accumulating, memory storage, training thinking, enriching imagination, cultivating emotion, and exercising will; From speaking to writing, scrutinize and revise, read and write more often.

3. Establish a big concept of composition, and organically combine listening, speaking, reading and writing.

Implement five trainings.

1) Vocabulary training. Learn to master a large number of words. Master the golden key to using words: connect with what you are familiar with; Connect with the reality of your own life; Connect with the language and vocabulary you have learned.

2) Sentence training. As long as it is a sentence, it includes two aspects: one is to talk about people, things, things, and scenes, and the other is to talk about the purpose.

3) Segment training. Combine eight types of sections: take the development of things as the prelude, the time sequence as the prologue, the spatial transformation as the preface, the summary and sub-description of the structure of the paragraph, the cause and effect paragraph, the transition paragraph, the progressive paragraph, and the parallel paragraph. In this way, we can understand the laws of occurrence and development of objective things.

4) Chapter training. An article is made up of paragraphs. Through the knowledge and methods of reviewing topics, ideas, material selection, planning, formulation, and terminology, through the four expression methods of narrative, description, lyricism, and argumentation, the beginning and end of the article, the transition and echo methods, and the knowledge and methods of various article genres.

Learn to write narratives and practical essays that are clear, complete, and detailed.

5) On-site training. Adopt on-site training to better understand the "content-based" writing essay. Through various composition teaching activities, such as "material selection seminars", "composition consultations", and "clever word competitions", students will learn how to write vividly and concretely through these activities.

1. Policy attributes, solve the problem of why. Each copywriter appears in an advertising space and has its own business tasks. KPI, a large number of ** is a standard, which can help brands focus on the market and establish brand continuity.

This requires us to clarify the goal of the copywriter first, and do things right first, so that it is possible to do it well. This part of the exercise can be done by listing the goals you want to achieve before writing the copy, the more specific the better, dismantling it layer by layer, and then going back to check it after writing the copy.

2. Object attributes, solve the problem of who to talk to. Copywriting is the bridge between strategy and customers, and if you want to get a good communication effect, you need to know who you are communicating with. Knowing who to say to can vary from person to person.

Insight is the most important ability training at this time, we have to understand the psychological characteristics of this group of people, and even at some point, we have to become them, to feel their likes and dislikes. You can observe specific people in this group of people to deepen your impression of this group. This is a link that many copywriters often ignore, copywriting needs a sense of object, and only in this way can every word of the copywriting produce commercial benefits.

3. Propagation attributes. Solve the problem of what to say. Good copywriting is not written, it is read out, or even blurted out.

Diamonds are eternal, and a forever passed on "how many men have been pitted, and everyone still remembers it." It is the credit of the advertising space that the copywriting is seen, and it is its own value to be remembered and even disseminated. This is also the essential difference between copywriting and design (picture), copywriting is empathy, communication, and dialogue, and it needs to be created quickly enough to form a paraphrase.

Otherwise, the value of communication is difficult to match with the visual picture. Because mere visual memory is always better than words. This part of the exercise can be read aloud after writing the text to check whether the copy is communicative and can bring it into the context.

Rule 1: Read more books. There is an old saying that "if the chest is a little ink, the pen becomes a god", which is to say

You have something in your head to write in your hands. Our country's culture is broad and profound, and there are many rich words, and it is necessary to master these words, text description methods, etc., so it is necessary to read books regularly. Literature and history books can quickly enrich personal vocabulary; Realistic and reasoning books can enhance the structure and coherence of the article, and some online fantasy can also increase the imagination of planners, etc., in short:

Reading more books is a great help to improve the ability of copywriting;

Rule 2: Write more. The so-called "practice makes perfect", any kind of skill is practiced better and better in the process of continuous tempering, so continuous practice is a necessary way to become a copywriter.

Write some articles regularly, such as feelings and experiences related to your own work, which can not only help you accumulate and precipitate, but also practice your copywriting skills. It doesn't matter if you really haven't written it, you can write a story, write about your own experience, and practice your pen.

Rule 3: Think more. For planners, it's not the method that really matters, it's the idea.

There are thousands of methods, but there is only one successful idea, so when we are in the success of others, the learning method is still second, and the learning idea is the first to bear the brunt. How people can use this product to operate successfully in this way, how to deal with which problems, these key ideas can affect success, so I often say: everything that can be seen by others is not important, what really matters is what you can't see.

What you can't see requires more thinking and pondering in order to taste it.