How to refine word of mouth reviews? How to refine Baidu s word of mouth reviews

There are two ways to refine:

1. The system automatically extracts.

2. Artificially refined treatment.

Say, as long as the word of mouth is true, we will never delete it.

The frequency of retrieval is hundreds of millions, and the weight of word-of-mouth is gradually rising, and I don't know how many sleepless nights will be created.

As a UGC platform that revolves around the reputation of merchants, how many real reviews are there at present? Behind the imperfect mechanism, how many pseudo-word-of-mouth have been created.

Artificial matching system.

There are two ways to refine:

1. The system automatically extracts.

2. Artificially refined treatment.

1. Refinement has nothing to do with opening merchants.

2. The system needs to be manually reviewed again.

Refinement evaluation criteria.

Evaluation criteria, referring to more than 100 word-of-mouth refinement cases, Alitui has the following summary, for everyone's reference only.

Content relevance.

Semantic richness.

1. The point of view must be clear, supported by arguments and facts, and you can't talk about him left and right, and don't salivate.

3. The logic of word-of-mouth reviews should be clear, don't say that a lot of points that can't find you yet**, it's best to kick out the problems and solutions, or fortunately, which places can be strengthened.

Reference meaning.

1. For those who read the reviews, it is instructive, repeatable, verifiable, and has a source.

2. It can resonate with a user group and inspire thinking.

3. Put forward suggestions for more detailed improvement of products or services.

** And Mao, this is very important, and the author has come out separately to emphasize.

** and then more specific descriptions, and generally no problem (note: **must be rich and clear).

Word-of-mouth maintenance. For now, there are a lot of good reviews and a lot of bad reviews, how to maintain them?

Word of mouth, in "Medical|Compared with the short frequency, I believe in the future myth created by the brand", the author firmly believes in the brand myth, so far unchanged.

Complaint Handling. For negative reviews, the author recommends that they be dealt with directly through appeals.

2. The appeal entrance provided by word-of-mouth:

4. The appeal letter should be sent to the word-of-mouth mailbox.

Grievance letter information.

1.A link to the word-of-mouth page and the specific content of the complaint.

2.The original front and back of the complainant's ID card.

5.Letter of Guarantee.

The authenticity of the review account must be grasped, don't use the company's marketing account to evaluate, don't be so childish.

5. Word of mouth should be as refined as possible.

6. Many colleagues have a word-of-mouth presence in their brand words, and it is recommended that the names of word-of-mouth try to avoid the matching degree of brand words.

2. The richness of the content is easier to get ahead of the standard of refinement.

3. There is a most basic premise for ranking high, authenticity.

Word of mouth, mandatory entry, there is currently no exit entrance. For brand maintenance, word-of-mouth is definitely a potential heart disease.

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