How can you do it if you don t lose money when you run an indoor children s park franchise store

1. Good store image.

The store image of the children's paradise franchise store represents the charm of the brand, and can also highlight the culture of the enterprise, which is an intuitive brand promotion image, which must be unique, distinctive, and liked by children. A customer's first impression of a store when they buy something is crucial and determines whether they want to enter the store or not. Therefore, a good franchise image is the premise of promoting sales.

Second, pay attention to store display.

For the display of children's park franchise stores, it is not to put the goods on the shelves and everything will be fine, but to make the pile of products come alive and attract customers' desire to play. Shape the beauty of the product to attract consumers. In addition, the choice of ** is also very important.

According to the survey and research, when the relaxed and happy **in the store**, the sales increase by 40%, so the ** setting of the children's park franchise store should be more relaxed and happy children**.

3. Strengthen advertising.

Strengthen the promotion of store advertising, especially front-line advertising and in-store lightbox advertising. In addition, the children's park franchise store should also expand brand promotion, the use of mass media such as television, newspapers, advertisements and other forms of publicity, to attract the attention of customers to the brand, stimulate the customer's desire to buy regular activities, activities are often the most direct and effective way to improve performance, especially in the seemingly prosperous, consumption but decline in the cold and external heat, activities are more important, can increase freshness.

Fourth, retain the hearts of employees.

The quality and stability of employees have a great impact on a store, especially in the early stage of opening, and in the middle and late stages of opening, employees may be poached, so how to capture the hearts of employees has become a compulsory course for investors. Some employees don't really care about how much money they receive, but they care about whether they grow or not. If you want to retain the hearts of employees, of course, you must stimulate the fighting spirit of employees

It's been hard today, take good care of your body, don't be too tired", which can make employees work harder.

Some practical suggestions for joining children's parks - Shaanxi Migu amusement.

As children's parks become more and more popular in the market, many people focus on this industry and want to open their own stores to make a lot of money, but they don't know how to run a children's park well.

1. The children's park venue should be considered well in the early stage.

The choice of children's park venue is very important, and it is an important factor that affects the future income of the venue. It is recommended to choose areas with dense commercial activities, densely populated areas, passenger flow centers, crowd gathering areas, etc., such as shopping malls, supermarkets, residential areas, street shops, kindergartens, primary schools, etc. Although the rent of a good location is a little more expensive, the amount of ** is guaranteed, and where there are many people, the business will naturally be better, and it is worth it to rent a little higher.

Second, choose the right franchise brand.

Choosing to join the brand is an important step to determine the success of the investor's business, choose a powerful brand, such as Shaanxi Migu Amusement, not only free of franchise fees, but also provide full support for entrepreneurship, in this case, open a children's park is of course an easy thing; However, if you choose an unreliable children's paradise brand, not only the initial investment is huge, but also the equipment, after-sales and other equipment are not available, which is a headache for investors.

3. Careful procurement of children's park equipment.

For the selection of children's amusement equipment manufacturers, it is strongly recommended to go to children's amusement equipment manufacturers for on-the-spot inspections to see their business conditions and site size, and then their production reputation, delivery, after-sales service quality inspection, can also allow manufacturers to provide several of their long-term cooperation with amusement parks, to them to learn from the experience and confirm the credibility of the manufacturer by the way. As for the charging standard of children's amusement equipment, there is no unified reference**, but it should be calculated according to the local consumption level and parents' attitudes and investment towards children.

Fourth, choose the appropriate publicity and promotion methods.

In terms of promotion methods, consideration can be given to cooperating and interacting with organizations related to the nature of children, and at the same time establishing a children's playground membership file for better service and promotion in the future. As a children's service project, Children's Paradise relies heavily on regular customers. But first of all, it needs to be enough new customers to patronize, and it is very necessary to do a good job of publicity and promotion in the early stage, which can be carried out in a variety of ways, such as sending flyers, WeChat electronic membership cards, billboards, bus body advertising, etc.

The indoor children's amusement park industry does not have much competition, it is the most emerging industry, and the whole of China has only become popular in the past two years. So if you invest in this industry, it's definitely a business opportunity. But there is one thing that must be noted, the venue must be prosperous, so that the business will be good, the general location, choose in shopping malls, supermarkets, large communities, so that the money is faster.

1. After choosing the venue and indoor children's playground equipment, I can give you a few services that others may not have, so that you will be more competitive when you open a children's indoor playground project, and parents will be more willing to let their children play with you.

Second, whether it is for the sake of appearance or for real, you must do a good job of physical health examination of children before entering the venue, and the main item is to test the body temperature. Parents who take their children to play with you in this way will feel very safe and will feel that you have good health and hygiene.

3. There should be obvious reminders in the venue"Parents are advised to take good care of their children and pay attention to play safety"In this way, in the event of an accident, the responsibility lies with the parents themselves.

Fourth, leave enough space for parents to rest, you can place a few computer desks and provide free Internet services, so that parents who accompany their children do not have to stay in the venue, and your service is more humane.

Fifth, you can provide paid care services, equipped with 1-2 kindergarten teachers, parents have something to go out, you can rest assured that the child is placed here with you, and the cost is calculated by the hour. These kindergarten teachers can also provide free parent-child guidance for children and parents in the venue.

Note: The specific toy equipment can be designed according to your needs. I hope that the above four points can give you a little inspiration and wish you a prosperous business in the future.

First of all, we need to analyze our consumer base.

Analyze the customer group in detail and do a good job of partitioning. Make marketing plans for different communities.

Improve the quality of our in-store services.

Do a good job of hygiene in the store.

We are working on activities for different periods.

Analyze the activities and do a good job of the activity goals.

Hello landlord!

Children's playground venues are generally in two modes:

Lease - negotiate with the shopping mall before signing the contract, decoration period, rent-free period, rent-free period payment method, area measurement, public sharing, property, water and electricity, heating, air conditioning, rent, contract period, rent ** range, how much to pay a few deposits, entrance fees, façade advertising,

Internal advertising space, mid-life celebrations, anniversaries, activities, whether it can be subleased, whether it can be transferred, whether it can change the business content, whether the owner assists in handling industrial and commercial tax and fire protection, how to compensate if the opening time is postponed...

Divide - according to the location and popularity of the mall The mall provides the venue The landlord provides amusement equipment, personnel, and management. I am a shopping mall and supermarket in Guangzhou, and the rules generally do not exceed 3:7

Children's playground pricing is generally as follows:

50 yuan (expensive) for a single time

Membership card 5 times 150 yuan (discount).

Membership card 15 times 300 yuan (very discounted).

The main selling point is the membership card!

Business needs to consider: site selection, equipment playability, manufacturer evaluation, personnel training, management, combined with local suitable promotion ideas, and later sustainability.

Guangzhou Kangtong provides!Welcome to the exchange!

In the face of the full opening of the two-child policy and the rise of the economic level, people's demand for spiritual entertainment is increasing, and children's amusement parks can be said to have a huge market scale and development prospects. So, why are there still some indoor children's parks on the market that are losing money and not making money?Why?

The following is an analysis of the reasons why there are indoor children's amusement parks in the market that do not make money.

1. Make decisions easily.

Some entrepreneurs see the booming operation of those indoor children's parks in the market, and feel that children's amusement parks are very profitable, and easily decide to open an indoor children's park without detailed market research.

The indoor children's park industry is certainly profitable, but not all places are suitable for opening indoor children's parks. For example, in a certain urban area, the passenger flow is not large, and there are already several indoor children's parks in the urban area, at this time, if you still want to open a children's park here, then you should consider carefully. It's not that this situation can't be opened at all, it's just that the competitive pressure will be very high, are you sure enough to succeed?

Before deciding to open an indoor children's park, you must do a good job of market research, and only by accurately grasping the market can you achieve victory.

Second, the site selection is arbitrary.

The location of the store is the cornerstone of the children's playground, and if your foundation is not strong, then success has already left you. A good location can bring a steady flow of customers, while a bad location will lead to a cold business and no one will patronize the store.

In the face of the location of children's parks, entrepreneurs should comprehensively consider the population density, frequency of business activities, location and transportation, agglomeration effect, urban and rural planning, etc., and systematically select the best geographical location suitable for their own conditions.

3. The amusement equipment is not suitable.

Entrepreneurs often ask, what kind of amusement equipment does the children's park have for children to play?Which children's amusement equipment is the king of popularity in children's parks?In fact, there is only unsuitable amusement equipment, and there is no amusement equipment that is not fun.

Each amusement equipment has an age level suitable for playing, such as EPP building blocks, suitable for children who like it in the age group of 1-4 years old, and children who are active in the age group of 6-12 years old like Zhiyong Da Chongguan and children's expansion parks.

Don't choose what kind of amusement equipment you think is good, but choose the most suitable amusement equipment according to the needs of the target group.

Fourth, do not plan activities.

If you want to make money for the long-term development of children's amusement parks, it is indispensable to plan carefully. There are some entrepreneurs who just leave the children's park after it opens, thinking that they just need to wait for the money to be collected. In fact, this kind of thinking is wrong, in this way, you may still be able to make money at the beginning, but after a long time, it will definitely not work.

Therefore, some entrepreneurs will report that they have seen some children's parks start a good business, but in the future, there will be no one.

The amusement equipment in the children's park is just that, after playing for a while, it is easy to get bored after the novelty disappears, so in order to retain customers and achieve long-term operation, entrepreneurs should plan activities in a timely manner to increase the vitality of the park.

There are more and more entrepreneurs who open indoor children's parks, and the market competition is becoming more and more fierce, how can we win in the market competition? Oreo will share with you a few tips that can increase the turnover of indoor children's playgrounds.

1. Site selection, choose a store with large customer flow, convenient transportation, and high conversion rate of the target customer group. Indoor children's playgrounds are more commonly located near shopping malls, supermarkets, communities, and schools.

Second, amusement equipment, only choose the right one, not the expensive one. Children of different ages, the physiological and psychological gap is relatively large, different amusement equipment is designed according to the physiological and psychological characteristics of children of different ages, so the choice of amusement equipment should be decided according to the characteristics of the target group.

If the children in the community are older, then child development will be more fun than Naughty Castle; And for younger children, Naughty Castle will be more popular than children's expansion.

3. Opening publicity. In order to increase the turnover of indoor children's parks, it is necessary to find ways to expand the target customer base and radiate more consumers. Publicity efforts should be in place to let more consumers know about the indoor children's park; Then, through strategies such as opening activities and free trials, high popularity can be formed to attract consumption.

Fourth, ** activities. Occasionally, there can be some appropriate profit-making activities to increase the degree of discount and encourage consumption. It can be celebrated on the opening anniversary, five.

1. At special time nodes such as the National Day, we will launch first-class activities such as recharging gifts and recharging 300 yuan to 500 yuan to increase the turnover of indoor children's parks.

5. Game activities. After a long time, children tend to get bored with those fixed types of play equipment, which leads to a decrease in turnover. Indoor children's playground can appropriately organize some interactive activities, such as two-person three-legged, you guess better than me, tacit understanding test and other parent-child activities, to drive the atmosphere and create freshness, so as to attract and retain customers and increase turnover.

6. Cooperation Alliance. Indoor children's parks can also cooperate with other stores to use the influence of other stores to bring customer flow, such as cooperating with maternal and child products stores, children's clothing stores, restaurants, etc., and showing store consumption receipts can be discounted by 20% in indoor children's parks.

7. Expand revenue channels. Indoor children's parks can also expand revenue channels and increase turnover through diversified projects, such as toy retail, parent-child courses, and life service development.