How can educational institutions do a good job in community operation?

The purpose of the community is not just to advertise, but to build trust with each other. By operating a parent group, we build trust to achieve what we hope to achieve: the first goal is to reduce dropouts, by making the teaching process transparent, reducing information asymmetry, and allowing parents to see the work and dedication of teachers and institutions, rather than simply using the final student test scores as a standard; The second is enrollment, and a truly effective enrollment in the future must be a long-term preparation process.

1. The professional + targeted content released in the process of publishing has a humorous spirit and entertainment spirit, which also allows parents to perceive the valuable content, enter the parents' minds, and even affect the parents' purchase behavior. 1. Set group goals, post group tasks to test students' words, and supervise students to complete certain homework. 3. Use the topic of "de-teacher centralization" to devote to the "de-teacher centralization" of the class parent group, and encourage and guide parents to generate topics to participate in discussions.

The quantity and quality of administrators in the service group: try to reply to every parent's question, and do not only post "routine" content in the daily maintenance of maintenance, but also interact appropriately to enhance the quality of community operations.

2.Occasionally, red envelopes are sent out in the group to liven up the atmosphere.

3.Involve core parents. There must be some parents in an organization who trust the support agency and can appropriately ask these parents to ask questions and so on.

In response to the subject's question, [the admissions agency pulled a lot of groups, and in the end no one spoke] This question.

In the past, it was really inconvenient to directly use WeChat's group to do business management, just pulling people, kicking people, and banning advertisements It has taken half a day, not to mention doing live broadcasts of courses, ** and other follow-up activities to push and convert.

In fact, it can be used with the help of some third-party community management tools, such as short book note-taking circles, and the precise user group for the education industry is the education industry.

Some features: Punch in and out of work.

Topic list. Essence posts at the top.

List. 1-to-many check jobs.

Payment advantage bypasses iOS virtual payments.

Perimeter**. The community supports the paid consultation feature.

In particular, the **+ post function is very effective for group activity, and it perfectly solves the dead group problem raised by the subject.

If you want to do a good job in community operation, you must avoid these 10 most common community cognitive misunderstandings.

Activate the education community, Qian Minzhi shares his three practical experiences for your reference! Don't blame the masters!

1.Value-driven content! You need to look a little bigger!

You should continue to share the value of dry goods information for customers' "pain points", "hunger and thirst" problems, and "dreams".

These dry goods information not only involves your industry, but also can be shared in all parts of the world, and the content should be shared extensively!

For example, Qian Minzhi's 30-day thinking password internal group will share Niu Cha movie insights, wonderful TV series, interpretation of classic books, and current hot events!

Your customers are all "big living people" living in society, use these hot issues to influence them, and provide super value from multiple angles!

2.Insist that interaction is king! Communities that don't have a tease are the easiest to die!

Organize interactive discussions on a topic in the group, give active participants, post wonderful ideas, and reward red envelopes.

Most communities are prone to lifelessness.

Under the heavy reward, there will be an active atmosphere! Ha ha!

You have to believe that as long as your community has a backend, this bit of money can be easily earned by guessing enough!

3.Keep linking resources! A small spark of emotion on your own!

Integration is a resource! It's a value!

As the group leader, the Ninety-Five Supreme, you don't have to worry about group members adding to each other.

Instead, encourage them to connect with each other and activate the little spark of affection!

Link is value, link is productivity!

They have their own docking to produce a "chemical reaction", which is also the shouting value of your group leader.

Actually, you didn't do anything! Also liberate yourself!

Summary: Community marketing is broad and profound. It's very good to do these three things well.

How can the training industry survive under the normalization of the epidemic? Play with Community: Monetize Online!

1. Community enrollment.

If you want to improve your overall performance, the most critical first step is to recruit students, so how to increase the number of students through community marketing is a necessary job under the normalization of the epidemic.

For example, if we do product manager related training, we can first attract potential students to the community through online paid promotion or content drainage, and push experience courses for students through the Lost Harvest community, recommend dry goods, and those who are interested will naturally sign up.

2. Community courses.

Under the normalization of the epidemic, the offline training industry can transform into an online academy, that is, after attracting potential people to the community, the community can be used as a closed scene for experience and interaction, and students in need can be introduced to the online academy and monetized online.

3. Community fission.

When we get potential students through the community, we can not only use the community as a fan router to introduce students to the online academy for monetization, but also recommend classes from the community, so that community members can bring new ones and achieve fission.

1.Introduce a competition mechanism. You can use check-in to set up a point system. Use the points rules to exchange physical goods or class rewards, and I believe that parents will be very willing to participate in the check-in.

2.High-quality sharing. The biggest concern for many principals is that there are no high-quality lecture teachers. Our school management teachers talk about family education, counselors talk about students' life planning, and the principal talks about new ideas on education, so we must try it ourselves and slowly cultivate our own speech talents.

Community speaking is actually the easiest way to speak, because you don't need to be on camera, you just need to listen to your voice. After sharing, organize the transcript so that parents who don't have time to listen to it can learn. Professional Admissions Team: Admissions College.

1. The published content is professional + targeted.

2. Set the group purpose and publish the group task.

3. Use the topic of "de-teacher centralization".

4. Develop seed parents.

5. Clear trigger scene - fixed time.

Usually with the help of a certain tool to help their own operation, so it is much more convenient, similar to (Reed Assistant) such a marketing artifact, this kind of marketing or operation can be carried out in the best way, the following picture is its ** function menu.

A good community needs to be organized, but the influence of individual teachers is limited and cannot radiate to every parent, so it is necessary to develop seed parents in the class parent group. What is a Seed Parent?

I generally refer to seed parents who have outstanding grades and are very willing to take the initiative to share their children's situation and give advice to each other. Identifying seed parents and establishing a relatively deeper connection with seed parents will convey more voices and expand the influence of the organization more effectively in the process of teachers running the class parent group.

The foundation of operation is to understand the needs of users, meet the pain points of users' needs, establish trust, give value to them, and then make a deal. The whole process is relatively simple, but it is often a simple place to go wrong. There are also many small local organizations that often copy the operation method and even the content of our team, but both the number of communities and the drainage effect are greatly discounted, and the results are very different.

The community operation from recruitment, familiarization, fission to transaction, during the period is not only the credit of the new team, but also the strong product operation team behind it (subject teachers, customer service, sales consultants) to support, as well as brand endorsement, several teams work together to achieve the final community marketing.

In the education and training industry, the customer relationship is usually maintained by creating a community, and after finding the target user, they gather in the same community, and through the continuous output of high-quality and valuable content, the operator guides users to participate and improve the activity of the group by introducing topics at appropriate opportunities.

Of course, most of the education and training industry will also carry out regular online activities, including online lectures, online training, etc., to show the value of the community, and at the same time promote drainage and attract new users, which is a very effective way of operation.

In the operation of the education community, it is a good marketing method to grasp the user's participation in the activity, and you can check in and out of the group through the chatdog, and you can see the user's sign-in record in the background, and make statistics, issue point rewards, and redeem courses or other gifts at the end of the semester.