How to place ads on Douyin and what are the advantages of advertising on Douyin

1. High-quality user resources.

Douyin users are mainly post-95s and post-00s, who have a superior life, independent thinking, strong ability to accept new things, and high advertising rate. Douyin has more than 500 million monthly active users and 400 million daily active users, which can bring a large number of ** to advertisers. At the same time, Douyin has high-quality celebrity resources, and Douyin's unique social model attracts more celebrities and celebrities to settle in, and the advertising promotion should not be too amazing!

2. Good user experience and strong stickiness.

Douyin's intelligent social characteristics strengthen the relationship between creators and fans, build an intelligent social ecology of Douyin's short content, and help improve user stickiness. Douyin is a **short** app, and its **display effect is also very good. At the same time, through the algorithm selection, the user's favorite high-quality ** is screened and displayed on the recommendation page, so that the **content that users see is high-quality content, and the content experience is very good.

At the same time, Douyin also pays great attention to the review of advertising materials, usually only high-quality advertising materials will be displayed, therefore, the experience of advertising is also very good, users are not interested in advertising in time, and they will not be disgusted by advertising, therefore, Douyin advertising is very good in terms of user experience, which can also help bring better advertising results.

3. Personalized marketing is more eye-catching.

Douyin's personalized and magical expression makes users want to stop, entertain, decompress, socialize, and create a different marketing experience. Douyin short ** takes ** as the starting point, with the creative expression forms of dance, parkour, performance and other content, to create a rich and diverse gameplay for users, allowing users to easily and quickly create unique and tense short**, and interact with many users in the Douyin community, with high advertising conversion.

4. Flexible billing.

Douyin supports a variety of advertising billing methods such as CPC, CPM and CPT, and advertisers can choose the billing method suitable for their advertising products according to their advertising budget, so as to achieve the optimal advertising cost and bring better advertising conversion with the least advertising cost.

With the development of the Internet era, both brands and individuals have begun to choose to market online. So how should you choose a variety of platforms, and what are the advantages of advertising?

Now Douyin is a short ** that is popular among users at the moment, and it can help brands get traffic through more than ten seconds of **content, so as to obtain intended customers and achieve marketing conversion. Compared with brand offline promotion, Douyin online promotion is more efficient and faster, saving time and cost, the process of offline promotion is cumbersome, and the conversion effect cannot be guaranteed, so online promotion has gradually replaced offline marketing.

How to place ads on Douyin, ads on Douyin.

Next, let's take a look at the advantages of Douyin advertising.

1. First of all, Douyin advertising shows rich styles. The main advertising styles on the Douyin platform include Douyin splash screen ads, Douyin in-feed ads and Douyin search ads, and different ads can meet the various needs of advertisers.

2. The number of users on the Douyin platform is very large. The daily active users of the Douyin short ** platform are about 6-700 million, and they are also growing day by day, and the number of users will affect the effect of advertising.

3. Precise push of Douyin advertising. Douyin advertising background has a powerful algorithm ability, which will push advertisements through the user's previous browsing or interest-based content, and can be accurately pushed after obtaining the intended customer, which is conducive to later conversion.

4. The billing mode of the Douyin platform is diverse. Advertising on Douyin mainly includes CPC and CPM, and advertisers can choose the corresponding advertising billing mode according to the characteristics of the product to save costs.

Douyin Advertising Steps:

1. Registration. First of all, you need to have a brand that belongs to you. You can register by visiting the official platform of Mega Engine. During your registration process, you need to choose the type properly, which will affect the system's positioning of you and subsequent promotion**.

2. Certification.

Certification is required to advertise on Douyin. In Douyin, marketing promotion is required to authenticate the enterprise account, so as to obtain the qualifications and rights and interests of marketing promotion. Authentication in the massive engine requires industry qualifications and corporate bank accounts to ensure the authenticity and credibility of the brand.

3. Material preparation.

After passing the certification, you can prepare the materials for Douyin ad production. High-quality materials can help brands attract more users and improve the effectiveness of marketing promotions. Due to the fact that there are many high-quality short ** creators on Douyin, the material of Douyin advertising should have a certain novelty in order to stand out among many high-quality short **.

4. Delivery selection.

After the production of the Douyin ad is completed, it needs to be placed. When it comes to serving, brands need to choose the label and type of target to serve. Tags affect how this ** is targeted, and the system tends to recommend them to users with the same or similar tags at the time of recommendation.

The type of delivery will also affect the delivery effect of Douyin ads, which needs to be handled properly.

5. Delivery optimization.

After the delivery is completed, it is also necessary to optimize the Douyin ads that are placed. The Big Engine can provide simple delivery optimization tools, including audience targeting, data analysis, etc., which can effectively help advertisers optimize their marketing** and accumulate data for subsequent ad delivery.

Douyin, as a short community with huge traffic, has successfully attracted 600 million users. Therefore, it has become the best choice for many large, medium and small enterprises to advertise, if you want to advertise on Douyin, you may wish to understand that there are several ways to promote Douyin.

Douyin advertising account opening** is 5000 yuan!

1. App open ads.

This kind of advertising is a favorite of large enterprises and well-known brands, and it makes sense for companies to choose how long and when they want to run their ads, and how much they charge for different ad durations and time periods. App open ads can ask companies to bring huge traffic, and at the same time, they can also demonstrate the strong strength of enterprises, which is conducive to leaving a positive image in the hearts of Douyin users.

To advertise on Douyin, it is necessary not only to understand how many ways there are to promote Douyin, but also to understand what the characteristics of each method are. The advantage of sponsored ads is that they can get a higher degree of matching users for enterprises, and the ads will only be displayed when users search for keywords associated with the ads in the Douyin app, which can make the return on economic expenditure of the enterprise advertising higher.

3. In-feed advertising.

In several promotion methods, it has the characteristics of low promotion cost and good conversion effect, but the use of this promotion method has certain requirements for the quality of advertising materials of enterprises. From the perspective of being responsible for the enterprise, it is recommended that the company ensure that the materials are attractive enough and life-oriented enough when placing advertisements, so that the users who are shown the ads are more immersed in the ** advertisement, and then generate the desire to consult or buy.

4、dou+

It is not only a good choice for corporate promotion, but also suitable for individuals or enterprises to promote. The advantage of dou+ promotion is that the use process is simple, there is no need to open an account, and you can recharge at any time. It's also very personalized, and advertisers can set goals based on their needs, and the campaign won't continue after the goal is reached.

After reading the above content, I believe you have understood that there are several ways to promote Douyin, each of which has its own characteristics, which can be combined with your own needs, budget and other conditions to make a more matching choice.

The main thing is product analysis, to understand where your product is suitable for people. In September, the Beijing Municipal Bureau of Market Supervision convened the heads of six Internet companies, including Douyin, to hold an administrative meeting on the implementation of the "Yangtze River Ban on Fishing and Non-Broken Chain" work e-commerce platform.

In January 2021, the "Douyin" platform was administratively punished. In June 2021, Douyin was fined 30,000 yuan for providing prohibited content; On January 26, 2021, Douyin and CCTV Spring Festival Gala jointly announced that Douyin would become the exclusive red envelope interactive partner of the "2021 ** Radio and Television Spring Festival Gala".

This is the second time that Douyin has reached a cooperation with CCTV Spring Festival Gala after the 2019 Spring Festival Gala; On June 21, Douyin officially launched the web version of the internal test, and its official website page was also revised; On September 1, Douyin issued an announcement on further strengthening the special rectification of the "fan circle" chaos.

TikTok adsProduct Introduction:

TikTok ads1. Douyin open screen ads.

Sales method: CPT (the number of rotations of CPT products on the screen has been increased from 4 to 8 rounds, and the inventory of a single round is 10,000CPM).

GD does not support targeting, but can support third-party monitoring** and clicks.

Note: You need to place an order and submit materials at least 5 days in advance for CPT sales, and you need to place an order and submit materials at least 3 days in advance for CPM sales.

2. Douyin information flow advertising.

Sales method: 3. Douyin sticker product introduction:

Product advantages: native use scenarios, active use by users, high acceptance, and long interaction time;

Stimulate users to actively disseminate, and trigger secondary use after sharing and dissemination;

The form of the advertisement is vivid and enhances the brand's favorability among Douyin users.

Product**: Price: 300,000 net for 7 days.

Location: 3 days Douyin sticker bar first row fourth place, 4 days of random position, continuous purchase, need to design a variety of stickers, to ensure that 1 time a week.

This product is a non-standard product, which is not guaranteed and does not support third-party monitoring.

Douyin has the final say on whether the sticker has the online standard.

4. Introduction to Douyin talent cooperation products:

Talent marketing: Leverage the influence and creative ability of influencers to achieve brand marketing content dissemination.

1. Douyin advertising steps.

If you want to place advertisements on the Douyin platform, you must pass the 4 steps of opening an account--- recharging --- qualification review --- placing advertisements.

The official needs to pre-recharge more than 10,000 yuan, and there are also differences in the charging standards of ** merchants, and different ** merchants charge different fees.

Douyin ads have an independent advertising background, advertisers can be independent, or they can hire a professional third-party provider to place, because they know better than you what the needs of your target customers are, and when designing advertising materials, starting from the real needs of users, can bring better advertising results.

You can use the brand's customized Douyin stickers, such as 2D face pendant stickers, 2D foreground stickers, the fourth place in the first row of the 3-day Douyin sticker bar, the 4-day random location, continuous purchase, you need to design a variety of stickers to ensure that they are replaced every week.

The above are all Douyin advertising tips that I noticed when I was shopping on Douyin, I hope it will help you.

The main thing is product analysis, understand where the applicable group of people for your product is, if you can't even determine this, let alone the effect, the background is based on the product attributes to choose the gender, age group, interest tags, geography and other aspects of a subdivision, so that the goal of the delivery can become more and more accurate, according to the crowd in the selection of suitable for the behavior of the crowd of people's delivery time, if you want to Douyin advertising, you can also choose some blogger fans who are more suitable for the vertical of the product, In the early stage, we will first look at the data feedback in a small amount of advertising, and then continue to optimize the delivery according to the data, so that the delivery effect of Douyin advertising will get better and better.

2 All 1. At present, there are 4 mainstream advertising methods on the Douyin platform, namely opening screen ads, information flow one-page ads, sticker ads and influencer cooperation.

1. App open ads.

2) Douyin information flow GD one-page ads.

3) Tik Tok stickers.

Using the brand's customized Douyin stickers, such as 2D face pendant stickers and 2D foreground stickers, the location is random for 4 days, and you can buy them continuously to maintain a certain freshness.

4) Douyin talent cooperation.

2. Directly find Douyin officials to advertise.

Directly find the official Douyin advertisement, but this cost is higher, and the effect cannot be guaranteed.

How to place Douyin ads.

1. At present, there are 4 mainstream advertising methods on the Douyin platform, namely open-screen ads, information flow one-page ads, sticker ads and influencer cooperation.

1. App open ads.

2) Douyin information flow GD one-page ads.

3) Tik Tok stickers.

Using the brand's customized Douyin stickers, such as 2D face pendant stickers and 2D foreground stickers, the location is random for 4 days, and you can buy them continuously to maintain a certain freshness.

4) Douyin talent cooperation.

2. Directly find Douyin officials to advertise.

Directly find the official Douyin advertisement, but this cost is higher, and the effect cannot be guaranteed.

Are you looking for Douyin official?

Put Douyin. Advertising currently comes in several forms:

1. In-feed advertising.

2. App open ads.

3. Sticker advertising.

4. Customize challenges.

5. Talent cooperation.

6. In-feed advertising

There are two ways to buy by auction and purchase by guarantee, and the bidding method can be through Toutiao.

There are 4 material formats of large image, small image, **, **, and **, and you can choose any billing method of CPC, OCPC, CPM, and OCPM, which is suitable for the vast majority of advertisers.