Is there any comparison between the quality of ANTA and Fila?

If you compare the quality and cost performance of products, then you can still be comparable. If you really want to compare, then Anta.

It's still going to win. After all, the quality of Anta's products is very good, mainly because of the best than Fila.

It's a lot cheaper.

So this is the comparison of cost performance, and Anta has no doubt about it.

If you talk about the value of the brand, then Fila is going to win.

This is not uncommon in the apparel industry. Before FILA was acquired by Anta, sales in China could only be described as flat, but after Anta took over, it seems that it is doing well and is on the rise. However, how long the resilience of the market can be maintained remains to be observed.

Why? Let's look at a very similar case:

The company bought the operating rights in Chinese mainland and Macau, and after a bad start, Li Ning withdrew and sold to Chen Yihong, an old employee.

After Chen became the boss, under his leadership, KAPPA developed rapidly, and the market value of the China movement behind it once surpassed the old club Li Ning and Anta to become the first brother of Chinese sportswear. But the good times did not last long, and with the various problems that came from the crazy expansion, the performance declined all the way, and it has already fallen out of the first camp, and its volume is even comparable to that of ** a ** Internet celebrity store in terms of annual sales.

The same goes for the Italian brand Diadora, as well as Umbro.

From this point of view, it is generally the brands that are in decline that will adopt this similar way of selling trademark licenses in exchange for stable cash, while strong brands such as Adinike will definitely not package all the design, production and operation rights**.

There are certain differences in quality between Anta and Fila. Overall, the quality of Fila products is better, but it is also higher. Specifically:

1.The quality of Fila products is better, the design is more stylish, and the style is more casual and bold. Anta's products, on the other hand, pay more attention to practicality, are relatively low, and the style is more low-key.

2.The product positioning of the two is different. Fila focuses on sports and fashion, while Anta has always taken the sports and leisure route. This means that Fila's products pay more attention to fashion sense and personality expression, while Anta's products pay more attention to comfort and practicality for everyday wear.

3.There are also differences in the business models of Anta and Fila. Fila operates on a direct sales model, while Anta sells its products mainly through dealers. As a result, Fila's gross profit margin is relatively high, while Anta's gross profit margin is lower.

To sum up, there are certain differences between ANTA and Fila in terms of quality, which are mainly reflected in product quality, design style and product positioning. Consumers can choose the right brand for themselves according to their needs and preferences.

The reason for the gap between Anta and Fila**: The design, operation and production of Anta and Fila are independent, Fila is a direct brand, and most of Anta's main brands are through the distribution model. These two are only under the same umbrella of Anta, but the brands are different, the positioning is also different, and the unit price is of course different.

Since successfully turning Fila from the dead, Anta has adhered to a multi-brand strategy, and last year acquired Finland-based Amalfen Sports, which owns high-end outdoor brands such as Arc'teryx. Now in the process of brand positioning and localization, I am looking forward to the success of ANTA Group again.

**Differences:Some people also compare the prices of Fila China and Fila Korean products, saying that the domestic ** is inflated. But first, the design is different.

Even the management of Fila Headquarters (Korea) recognized that the brands operated by Anta Group are more successful, in terms of channels, quality, and down-to-earth level. The headquarters will even refer to the design and business model of Fila China.

Fila is owned by ANTA.

In August 2009, ANTA Group acquired all interests in Fila in China, such as trademark rights and franchise rights, and was responsible for the promotion and distribution of Fila trademarked products in Chinese mainland, Hong Kong and Macau. In 2017, it obtained the right to operate the Singapore business record only standard.

After the acquisition, FILA products, sales, celebrities and other resources adhere to independent management, sports, life, fashion and other combinations, with fashion sports as the mainstay. Domestic Fila is currently owned by Anta, Anta only has the right to operate domestic brands, Italy's FILA, South Korea's FILA, and China's FILA are all operated independently and have nothing to do with each other.

About ANTA

ANTA Group is a comprehensive and multi-brand sportswear group specializing in the design, production and sales of sports equipment such as sports shoes, clothing, rulers, accessories and other sports equipment. The company was founded in 1991 and listed in Hong Kong in 2007.

Since its establishment, ANTA Group has been actively fulfilling its corporate social responsibilities and caring for society. Over the past many years, during major natural disasters, we have donated money and materials to the affected areas.

In 2017, the United China Youth Development Association and Shanghai True Love Dream Association were founded"Thrive for public welfare"The plan is to help nearly 10 million young people enjoy the joy of sports and thrive through the sports poverty alleviation project to help the body and intelligence.

*Yes**, the operation rights of the Shang Nai Agency logo in Chinese mainland, Hong Kong and Macau belong to ANTA at this stage. In August 2009, Anta bought Fila's business in the Chinese market and let it operate independently, but it is worth noting that Fila is different in the domestic and foreign markets, although it is still operated independently under the Fila brand in China, it belongs to a sub-brand of Anta Shihu, while the foreign Fila brand belongs to GLBH and does not belong to Anta, so there will be certain differences between the two Fila.

ANTA. Currently it is Fila.

In 2009, ANTA Sports from Belle.

The international company acquires all of Fila's distributors in China. ANTA is one of the well-known branded sportswear companies in China, while Fila is a world-famous Zen sports brand, founded in Italy by the FILA brothers.

The relationship between Fila and ANTA

Anta is currently the head manager of Fila in China, and the specific process is that Belle Company acquired the Fila trademark in China, and then Anta Company acquired 85% of the equity of Belle Gongda Jingsi, so the Fila China brand belongs to Anta Company, and Anta is one of the famous brand sporting goods companies in China.

Founded in 1994 and headquartered in Jinjiang City, Quanzhou, ANTA Sports Products**** designs, develops, manufactures and sells ANTA Sports brand sports shoes and apparel. In 2009, ANTA Sports acquired all of Fila's distributors in China from Belle International.

Fila's English is fila, is one of the world's famous sports brands, it was founded by the fila brothers in Italy, founded in 1911, founded has developed golf, tennis, fitness, yoga.

Running and other series of products, and its products are known for their bright and bold design, outstanding temperament and unique product efficacy.

As of 2020, Anta and Fila have no relationship.

1. ANTA: ANTA Sports Goods**** referred to as ANTA Sports and ANTA, is a leading sportswear company in China, mainly engaged in the design, development, manufacture and marketing of ANTA brand sportswear, including sports shoes, apparel and accessories.

ANTA is a professional sportswear brand targeting the masses, focusing on providing the most cost-effective professional sportswear for the majority of ordinary consumers.

2. Fila: Founded in 1911 in Biella Town, Italy, Fila is a textile and knitting clothing brand founded by the Fila brothers. In the 70s, in order to diversify, FILA turned to sportswear.

It has successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. FILA products are currently sold in more than 30 countries such as Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

The domestic Fila is owned by Anta. Abroad, it is GLBH Holdings, and Anta's Fila can only be sold in China. Fila is not as high as in China, it is very cheap, similar to the champion, and Amazon only sells it for a few dollars.

Domestic and foreign models, quality, positioning are not the same. Buy on demand.

In 2007, FILA's China business changed hands to ANTA, and ANTA's operation was very successful. After 10 years of operation by Anta, Anta's revenue in 2020 was 35.5 billion, and FILA contributed 17.4 billion.

Fila is a brand born in Italy, which went downhill in 2010, and Anta bought it with full authority, revitalizing the company and becoming a high-end brand of ANTA.

Anta bought the trademark of Fila in China, which means that Fila (China) is owned by Anta, and the production and sales are all owned by Anta.

In 2009, ANTA acquired FILA. The answer is incorrect.

ANTA acquired the operation rights of Fila in Greater China, and independently developed and operated it. Fila also maintains a 15% stake.

First, Belle acquired Fila's trademark in China, and later Anta acquired 85% of Belle's equity. It is equivalent to Anta is now the head of Fila in China.

Fila was acquired by Anta.

Anta has acquired Fila. There are still people who don't know. Now under ANTA. Both File and Descente are.

Fila is owned by ANTA.

Fila is an Italian brand, but Fila China belongs to Anta with a balance. Since 2009, ANTA has acquired the trademark operation rights of Fila in China. In other words, Fila was acquired by Anta in China.

Its production and operation are carried out by ANTA for the relevant product design and sales of the entire market. Therefore, this is the reason why the Fila we see in China is still a little different from the products we see abroad. Its overall design is more in line with China's consumption habits and personality preferences.

Anta is a domestic brand established in 1991 and listed in Hong Kong in 2007, with its strong development momentum, relatively close to the people and unique sense of design, it has increasingly become one of the fashionable sports items loved by young people nowadays, whether it is a sports jacket, casual pants, or T-shirts, baseball caps, especially the design of sports shoes, more and more has the aura and beauty of details. Especially in the context of China's strong economic development, this brand is increasingly sought after and affirmed by the Chinese people. It is an indispensable sports style trendy product in the fashion style of many young people.

Summary. Fila is now owned by the domestic sports brand Anta, but the story of the Italian brand, which was founded in 1911, is much more than that.

Yes. The sports brand FILA (FILA) has sprung up, and among the brands such as Nike, Adidas, Li Ning, and Anta, it has attracted the love of many young people with its youthful and beautiful design style.

Fila Jianhu is under the banner of the domestic sports brand Anta, but the story of this Italian brand, which was established in 1911, is far more than that.

FilaIt is owned by ANTA. FILA is one of the world's top 10 sports brands.

It is mainly engaged in the development of tennis, skiing, golf, yoga, racing and other elegant sports related products.

The bright and bold style of setting up the stool, the outstanding elegant temperament and the unique product efficacy make FILA unique among the top international sports brands and has a global reputation. The brand was founded in 1911 by the Fila brothers in Biella, Italy, and has a history of more than 100 years.

Note: In the 70s of the last century, FILA cooperated with the diversification strategy to expand the sportswear business. In the years that followed, he developed golf, tennis, fitness, and yoga.

The running and skiing series eventually established the backbone of the world's famous sports brand, which is considered to be the representative of art and the epitome of luxury.

Fila was founded in 1926 by the Fila brothers in Biella, Italy. In the 70s, in order to cooperate with the multi-day Peiyuan strategy, the sportswear business with a broad prospect at that time was developed, and tennis, skiing, swimming, and golf were developed successively.

Climb the mountain, until the recent addition of basketball, football and other clothing. Today, Fila has earned a reputation for its high-quality, versatile and innovative designs. The products are sold in more than 30 countries around the world.