What do I need to pay attention to in SEO optimization?

Search the external network reminds the site to optimize the words pay attention to the title and keywords do not change often, if you change, you will think that the content of your site has not been determined, which will lead to a decline in ranking, and it will be difficult to come back if you change more, you can try to use some keywords, and other tags, the user experience should be good, and you attach great importance to this, and the relevance of title, keywords and your site can not be too different. Don't spread the whole site with **, although it looks good, but the spider can't be scratched, it is updated frequently, and what you need to let the spider scratch is expressed in words. As long as you insist on updating the content and sending high-quality external links, it will not be difficult to stabilize the ranking after the time comes, and the inspection period of the new station is generally half a year, so you should pay great attention to this time.

seo(Search Engine Optimization) is translated into Chinese as search engine optimization. Search engine optimization is a way to use search engines' search rules to improve your current organic ranking within the search engine in question. The purpose of SEO is understood to:

Provide ecological self-marketing solutions for the best in the industry, so that the best can occupy a leading position in the industry, so as to obtain brand benefits; SEO includes two aspects: off-page SEO and on-page SEO; SEO refers to the behavior of making it more suitable for the indexing principles of search engines in order to obtain more free traffic from search engines, from the perspectives of structure, content construction plan, user interaction communication, pages, etc., so as to make it more suitable for search engines; The principle of indexing to make search engines more suitable is also known as search engine optimization, which can not only improve the effectiveness of SEO, but also make the relevant information displayed in search engines more attractive to users.

Let's not be overly "superstitious" about SEO optimization. In SEO optimization, we are accustomed to bolding keywords and a large number of repetitive content on our own ** and other people's platforms. In the end, as soon as the search engine algorithm was updated, the overnight ranking returned to before liberation, and I still don't know what's going on.

These disadvantages are only SEO optimization for the sake of SEO, and now it can be said that they do not play any role, and even black hat estimates are not used.

To be precise, SEO optimization should be a relatively low-cost stuffy chain charging behavior. However, it should be noted that only by mastering the correct methods of SEO optimization and scientifically operating SEO optimization can we truly play the role of SEO optimization. For example, the original article must be done well, the content is original, not to find professional product personnel, service technicians to write professional articles, must be accurate, original, helpful to users, can be indexed, know, statistics to fully understand the needs of users to write articles, so that the user problem can be solved, so that the first can be attractive.

For **, the core keywords, column pages, article pages, etc. need to be laid out well, and the internal details of SEO optimization should be in place. The ultimate goal is to be able to fully demonstrate the advantages of SEO optimization and realize its value.

SEO optimization is good, but the disadvantages of SEO optimization are also very obvious, such as what to do if the search engine algorithm is updated in the SEO optimization process and the ranking is not at all. **Being attacked or hacked by hackers will also lead to a drop in rankings. The SEO optimization ranking is too single, even if the SEO optimization ranking is very good and reaches a good level, but the bidding promotion will always be on the SEO, so the SEO advantage is not so obvious.

Business leaders' requirements for SEO optimization may only stay at the results, so at this time we need to pay more attention to this part, and we have seen the most direct leaders say to SEO optimization, how much performance can you bring to the company. SEO to do traffic, customer service contact consultation and Q&A, sales negotiation, final signing, etc., these are all comprehensive and close cooperation, not just SEO can decide all this. SEO disadvantages must be a no-no for SEO personnel.

Try to make up for the disadvantages of SEO optimization from other channels or methods.

Relying solely on SEO optimization simply cannot support the entire company's demand for online publicity. For the disadvantages of SEO optimization, we must do a good job of dispersion, not focus on SEO. There are many, many channels for online promotion.

Q&A channel, know, Zhihu Q&A is currently doing very well. Tieba and ** alliance are also good channels for introducing traffic. WeChat publicity, self-promotion platform, and paid news sources are all good ways to publicize.