What are the key contents of SEO optimization

1) Meta tag optimization: for example: title, keywords, description, etc.

Off-site optimization 1) External link categories: blogs, forums, B2B, news, classified information, post bars, Q&A, encyclopedias, communities, spaces, WeChat, Weibo and other related information networks try to maintain the diversity of links.

Whenever possible, it's a good idea to build a complete map sitemap. At the same time, put the link of the **map on the home page, so that the search engine can easily find and crawl all the web page information.

2.Each page can be reached with up to four clicks from the homepage.

5.PR delivery and flow of the entire site.

6.Links to and from web pages.

1. Title

The title in SEO mainly refers to the two categories of **title and article title, and in the eyes of SEO optimizers, modifying **title is regarded as the first taboo in SEO optimization, which shows the important role of title in SEO optimization!

2. Description. The repetition is your overall introduction to you, it is an overall summary of the function of the ** in the shortest language, which can be shown to the search engine and user search results at first glance, and a good **description can increase the user's click-through rate.

3. Content. Content is king, external links are king" This is a common saying of every SEO person, although search engines constantly update the algorithm, reducing the effectiveness of external links on SEO optimization and weight transfer, content in the process of SEO optimization not only does not weaken, but is more important, Sogou, Tencent and other search engines have made it clear the importance of content, especially the importance of original articles!

As the saying goes: you can't have shark fin and bear's paw! If we want to get a good ranking, we must formulate some major keywords for targeted SEO optimization, and keyword density and location determine the focus and professionalism of your SEO optimization.

5. External Links.

Although the effect of external links on the transfer of **weight is no longer so obvious, in addition to organic search, external links are still the main **traffic**, it is like a spider silk, linking ** with the outside!

6. Links within the site.

7. Server.

The stability of the server will also directly affect your **ranking,Often the server failure can't be opened**Spiders will not like to crawl.

8. Structure.

A good **structure is like a pleasing book, clear and clear, so that users can quickly find the content they want and like you**!

9. User Conduct.

10. Other details.

Details determine success or failure, and details will determine whether you can surpass it under the same degree of competitiveness!

11. Domain name authority.

Generally speaking, the longer the domain name (downgraded or not included by the search engine due to cheating), the higher the trust of the search engine, the search engine will give a certain special weight (ranking) to accompany the hunger, and the domain name of the institution and educational institution will also have the corresponding weight plus points!