How to write a proposal, how to write a proposal

1. At the beginning of a plan, the purpose and effect of the plan should be considered, as well as the original intention of the planned event, the requirements of the sponsor, the organization of the participants, etc., which are the basis for writing a good plan.

2. The name of the plan should be centered in the big word title, and write the name of the activity to be done, and then write the table of contents in the lower left corner and lead to the next bold content, pay attention to simplicity and clarity.

3. The first item of the directory is: the name of the activity, and there should be a brief introduction to the corresponding activity content, purpose and significance of the activity below each activity name (it must be briefly introduced, not too verbose).

4. The second item of the catalogue is: the background of the activity, no matter when you remember that each activity has its background, you should explain the reason for holding this event, and under what kind of influence and under what conditions to hold this event (this part should be described more realistically).

5. The third item of the catalog is: the theme of the activity, the theme of the activity is to write as easily and brightly as possible, to indicate the specific purpose and process of the activity, at the same time, the theme of the activity is more like an advertising slogan, it is best to be catchy, simple and easy to understand, so that people can see the purpose of the event at a glance.

6. Practice the above process and master it proficiently, and you will be able to write an excellent plan in the future

The planning plan mainly includes seven key points: goal, theme, time, creativity, process, promotion channel, and activity budget.

1. Goal: There are four common goals, that is, to attract new users, promote activity, deal, and disseminate, when doing event planning plans, it is necessary to list specific numerical indicators, which must be quantifiable.

2. Theme: The theme must be simple and clear, so that users can see it clearly at a glance.

Decide on the start time before you want the event, and then calculate how long the event will last, and you can calculate an end time for your event.

4. Creativity: It is best to get the consent of the boss for creativity, and then write the event planning plan. When Hui Tsai writes an event planning plan, what we need is to describe the event idea clearly in one sentence, and it must be reliable and attractive.

5. Process: The process is a key link for users to participate in activities, which can draw all the processes of user participation in activities, combine them into a flow chart, and then put them in the plan.

6. Promotion channels:

What channels do you need to promote? You can think about it from these levels, for example, from the app or **, community, new**, or SMS, or a third-party promotion channel or something.

7. Budget. Usually the budget will include a cost of promotion channels, as well as some costs of technology, design, content and other resources in the activity process, after determining the content of the smart shout, according to the requirements of the layout of the activity venue, the arrangement of the content of the activity, the size of the activity, the length of the activity time and the number of participants in the activity, etc., to make a more detailed budget for the activity.

Main contents: 1. The goal of planning;

2. The basis of planning;

3. For whom to plan (the object of planning) and who to plan (the relevant personnel of the planning);

4. Where to plan (the place of planning);

5. When to plan and the schedule of planning;

6. Methods of planning;

7. The steps and forms of expression of planning;

8. The budget involved in the planning.

How to write a plan:

The structure of the proposal – cover, body, appendices.

1. Plan the cover of the book.

Four content compositions:

The name of the proposal: The theme of the plan is reflected so that the user can see it at a glance.

Planner's Name: The name of the planning team and the names of the members are listed.

The number of the proposal.

Second, the body of the plan.

Summary: The purpose of the project and a brief description of the content of the plan.

Directory. Foreword: An explanation of the planning process.

A detailed description of the content of the plan.

Plan the implementation steps and the specific division of labor: time, personnel, cost, operation, etc.

The desired effect of planning is the same as the best effect.

The key links in the planning and planning should be paid attention to.

3. Appendix to the proposal.

Literature and case studies for reference.

If there is a section. Second, the third option, which sets out its summary.

Other matters related to the planned content.

How to write:

Apostrophe, horizontal, point, apostrophe, horizontal, point, horizontal, vertical, horizontal hook, vertical, apostrophe, pinch.

Apostrophe, horizontal, vertical, horizontal, horizontal.

Meaning: See "curation".

Pinyin: curate [cè huà].

Interpretation: also known as "planning". Planning; Stratagem.

Citation: Zhang Mingsheng "Tan Gu Lao" as the county magistrate": "I deliberately talked about the director of the education bureau and the president of the chamber of commerce, and during the conversation, I learned that the people dared to be angry with these two people, and the county peasant association was personally planned by these two guys to bring it down. ”

synonyms:

一、设计 [shè jì].

Interpretation: Set up a plan. According to certain requirements, the drawings and plans for a certain work are formulated in advance.

Citation: Lu Xun, "Letters to Li Xiaofeng": "I don't think there is a special design for writing, as long as the three characters engraved are still used, as follows. ”

Wei Wei, "Being a New Type of Intellectual" IV: "Without design, construction cannot be carried out; Without the right survey, there can be no right design. ”

2. Preparation [chóu bàn].

Interpretation: Financing and handling.

Citation: Deng Juyun "Walking on Nanjing Road": "The distant visitors who passed by me, the young partners, and the people who organized the New Year's goods pushed me like a tidal wave. ”

The usual proposal format is as follows:

I. Preamble Preamble.

2. Market analysis Market background.

3. Analysis of the advantages and disadvantages of products and services.

Fourth, the market strategy promotion strategy advertising or strategy.

5. Advertising or copywriting.

Sixth, ** delivery analysis plan.

7. Cost budget.

VIII. Prospects** Evaluation of Effects.

Pay attention to the use of data, and it is authoritative data. CCTV Sofurui, AC Nielsen, CMC Consumer Yearbook, etc. are good, and there are also data from some survey companies that can be cited. However, some are charged, some are free (maybe earlier), such as zero-point surveys, etc., and such companies are easy to find online.

Note that a good plan is not necessarily in a certain format, and perhaps a good copy is a good plan in itself. After all, the purpose of planning is to help customers solve problems. As long as the customer's problem is solved, it is a good plan.

1. Planning and conception.

During the May Day holiday, merchants compete for discounts and profitable sales. This kind of holiday sales, which seem to be booming on the surface, is essentially just a concentrated release of consumers' future consumption needs.

In order to better guide consumption, stimulate consumption, and at the same time achieve better sales performance and more influential social effects during the May Day period, and then show the corporate image of thousands of department stores and the concept of "leading fashion, exceeding expectations, and making life more exciting". Hold various activities corresponding to the festival and launch cultural marketing, so that the marketing process and cultural enjoyment are organically combined, so that consumers can enjoy the service of "taste, care and sunshine" at the same time, and increase the desire for random consumption has become the top priority.

Second, the planning objectives.

This draft plan is essentially different from the practice of blindly giving profits and discounts to drive holiday consumption, enhancing the corporate image of thousands of shopping malls from a social perspective, establishing high-level cultural consumption to attract consumers, and ultimately attracting high-level consumer groups and showing the style of famous stores.

3. Creative ideas.

During the May Day, people always focus on vacation, travel, shopping and other words, but ignore the real protagonist of Labor Day - laborers, with model workers as the theme of publicity, not only to return to the essence of Labor Day, but also to reflect the organizer's attention to workers, at the same time is also a kind of corporate culture of communication.

Creative Concept: We do better than promised.

Creative Theme: Above Commitment.

We do better than promised" not only promotes the spirit of model workers and promotes people to strive to be models of the times, but also promotes the core concept of the organizers to attach importance to quality, attach importance to quality, and exceed expectations.

What are you going to plan? The project and goals must first be determined.

Who are you selling marketing to? You want to sell the product to the customer, who do you study without researching the customer? You don't understand what customers want, how can you have a market? You have a market, you have customers, what impact do you say it will have on your business?

It is divided into six parts.

1.Clarify the operational objectives of the campaign.

You need to combine the current situation of your own products, analyze them, and find a clearer operational goal and force point.

2.Design the gameplay of the event.

The design of the event gameplay is an important part of the operation process of the event, usually the atmosphere: the design of the main line of the event and the design of the side gameplay of the event.

The popular on-site large-screen interactive system is a good choice, there are many ways to do things, the participants are highly involved, and the atmosphere is warm.

3.Communicate the adjustment plan and confirm the launch.

For an event, basically once the gameplay is confirmed, a plan and description of the activity will be issued at each stage. The purpose of this planning statement is to make colleagues, partners, bosses, etc. understand your ideas, reduce communication costs, and be willing to invest more resources in you to cooperate with your activities, or be willing to cooperate with you. At this point, the launch can be confirmed.

4.Warm-up and promotion of the event.

Warm-up and promotion, it will help you establish closer interaction with users and gain user recognition.

5.Execution of activities, data monitoring and optimization.

In the process of formal implementation, we will see that the data is dynamically changing, and at this time, we can make some targeted optimizations according to the response of the data.

6.Wrap-up and summary of the event.

Finally, it is necessary to carry out the final execution, at this time, if there are prizes, it is necessary to ensure that the prizes are distributed smoothly, and to evaluate whether the activities meet expectations, find the key points in the implementation process, and summarize.