How do I speak 5 and how do I write a speech

Write it casually, and occasionally write it like this.

An excellent speaker.

1. Understand and summarize the core information you want to convey. Every interview or press conference has a different core message. However, often the spokesperson has too much corporate information in his or her mind to convey the message clearly and effectively.

So before the interview, the spokesperson has to organize his thoughts. One of the tools we often use in our training is the "information room", which is a useful tool to help speakers organize and refine their information and ideas. It will allow trainees to consider the development of information in the context of the needs of journalists and the communication goals of the business, making the message more relevant and engaging.

2. Put an end to lies and only tell the truth. Nothing hurts a speaker more than a loss of credibility. For journalists, accuracy is extremely important. If you become the cause of his misreporting, it will be difficult to rebuild trust between the two sides.

3. Emphasize the key points and express them clearly. A good speaker will always have a focus on the speech, a complete story. They know very well what to say.

Journalists and members of the public will also easily recall the information mentioned by the speaker. After all, you need to get your company's message across to your audience, and if you can't get it clear and focused, don't blame the journalist for not being "empathetic."

4. You are the message. If a spokesman says that the company cares about an issue, but he himself sounds or appears to be irrelevant, will the public believe him? I'm afraid not.

You and your message should be like the name of a song by the British Spice Girls Choir: two into one.

Seasoned speakers are best at this. When a reporter asks a question about changing the sedan car, he will go like this: "This is an interesting question, but an even more interesting question is ......."Then he would ask the question he was going to say, and then he would make it himself.

6. Practice makes perfect. Not everyone is comfortable in front of journalists. If you can't be calm in front of a group of journalists, you probably belong to the majority.

Fortunately, not human Naren was born as an embryo of a spokesperson. Consistent practice, listening to feedback, and absorbing experience will guarantee your success.

Jiang Jun: In July this year, the Zhongsun Tsaiguo Press and Publication Newspaper held a forum at the People's Railway Newspaper, inviting the spokesmen and principal responsible persons of some ministries and commissions to participate, hoping to try to establish a dialogue mechanism between the spokesmen of ministries and commissions and the top leaders.

When a press spokesman faces many reporters and **, he generally has important news to release, which can be said to be a one-way release. We hope to establish a communication mechanism to carry out a high-level docking between the work ideas of the Zhengzheng Kai Allocation Government and the first-class reporting ideas. Let **know better**, let **know better**.

Ju Mengjun: Railway work is related to people's livelihood, especially the Spring Festival is about to begin, and the people are very concerned about it. **Advocate credibility and openness of information, especially the issues of concern to the public, which must be communicated through the spokesperson of the department.

Without a spokesperson system, it may be difficult to achieve the exchange and communication of ** and **.

Speakers don't necessarily have to follow what is written, just a caliber. It is also important for the spokesman to listen to the reporter's questions, and to speak after listening. Now some speakers just hold the script and read the meeting and end the meeting, and there is no exchange, and this kind of speech will not play a role in communication.

It should be what people want to know and what you say.

Being a press spokesperson is not easy. According to the spokesman, there are many things to know at home and abroad every day. I think the same is true of the spokesperson of the Ministry of Railways, because railways are also related to thousands of households. Spokespersons also need to know a lot of news and information every day.

Sun Dehong: The press spokesman sometimes complains that he is not seeking truth from facts, and he says something that should not be said, thinking that since you have said it, I should report it. The things you want to say may not be news, on the contrary, the small things that the spokesperson inadvertently says are considered by the reporter to be major news.

Wang Yongping: I have always thought that the function of the spokesperson and the first is essentially communication, and the two complete their respective duties and tasks on the basis of mutual respect, mutual communication and mutual cooperation. Communication includes information communication, work communication, policy communication, opinion communication and emotional communication, which is a large scope.

Formally, there should be a variety of channels for communication, answering questions from reporters at the press conference, doing guest interviews on TV, answering questions in **China**, and replying to blogs are all communication. Today, I feel that this form of communication is very innovative, and although it is the first time for the spokesperson to communicate directly with the top management, I think it is a very beautiful start. Through communication, the department knows what it needs and wants, and understands what the department thinks and does.

In the future, it is of positive significance to the strategic cooperation between the department and the senior management, as well as the promotion of specific work, and even the optimization of the relationship between the department and the high-level.