Apple 11 became the best selling mobile phone in the first half of the year, what is the reason for

Since its launch in 2007, the iPhone has become a representative product of the smartphone industry.

The latest iPhone 11 series became the best-selling mobile phone in the first half of this year. The reasons for this can be summarized in the following four points:

First, the iPhone 11 series is more functional.

Apple has successfully turned the entry-level iPhone 11 with two rear cameras to standard, so that consumers can still enjoy higher services as standard when they are on a budget, while the iPhone 11 Pro and iPhone 11 Pro Max are equipped with three cameras to further improve the quality. In addition to this, the series is also equipped with a larger capacity battery, which solves the shortcomings of the lack of battery life of traditional iPhones.

Clause. Second, the pricing is more reasonable.

The newly launched iPhone 11 Pro and iPhone 11 Pro Max are better than the top iPhones of 2018 in terms of battery, screen, camera, etc., but **are the same as the ** phones of 2018. Although it is not cheap, it is also a great value for money compared to previous series, making it easier and more willing for older iPhone users to make the decision to update and upgrade.

Clause. 3. The way the product is named is easier to understand.

Because many consumers have been confused by the successive launch of iPhone XR, iPhone XS and iPhone XS Max, and the corresponding value and functional differences between the series are not obvious, when Apple launched the new iPhone 11 series of mobile phones in 2019, it chose a number that is easier to understand in the naming.

Clause. Fourth, buying an iPhone has become easier.

In 2019, Apple introduced a new way to buy Apple TV Plus for one year for free with the purchase of a phone or iPad, iPod touch, Apple TV and Mac, compared to the previous monthly payment of US dollars, and the introduction of Apple Credit Card. Buy** an iPhone with a credit card and pay it in 24-month installments with no interest.

The system is smooth, the photos are good, and the safety factor is high. There is no doubt about the smoothness of Apple's mobile phone system, which is supported and embraced by the majority of fruit fans, and secondly, Apple is a flagship machine, which has a strong attraction to contemporary young people.

The main thing is that the mobile phone is good, and then the system is better, **Although it is expensive, it has face.

The effect of human-computer interaction is good. When designing the mobile phone program, Apple's mobile phone is completely satisfied with the use of consumers as the most fundamental requirement.

Mainly in terms of system,iOSsystem is a closed system,Not easy to be infected with viruses,And relatively smooth,Android system will be stuck after a period of time。

The first point is that the brand awareness is strong, and the Apple mobile phone focuses on building its own brand awareness, so that people can consciously remember the strong brand awareness as soon as they mention the Apple mobile phone, which prompts the Apple mobile phone to become the best-selling mobile phone in the first half of the year.

I think it's probably because of the superior performance and the smooth operation.

In the past two years, Apple's mobile phone market has fallen sharply, sales and market share have been declining, since the beginning of the year, Apple has been surpassed by China for three consecutive quarters, and the previous market benchmark has now become Huawei's shouting backdrop. However, even though Apple users have a lot of dissatisfaction with the new product, Apple's mobile phone relies on a closed ecology and comfortable running experience to retain many users. How does the iPhone 11 sell?

In September this year, the iPhone 11 series was released, and Apple's mobile phone sales bottomed out**, breaking a number of sales records in one fell swoop. Among them, the iPhone 11 swept the Chinese mobile phone market with an unprecedented reserve price in the past two years.

Bloomberg statistics show that in just 2 months, iPhone11 shipments in the Chinese market reached 10 million units, even if the big black edge, rectangular lens, does not support 5G and other issues have been questioned, but in front of 5499 yuan**, only the word true fragrance seems very true.

In addition, according to data released by the China Academy of Information and Communications Technology, in September and October, the total shipments of China's smartphone market fell by 5%, but in this case, iPhone shipments rose by 6%.Many research institutes have reduced prices, which has become the main reason why Chinese consumers are buying iPhone 11 fever, and this is indeed the case.

From the product point of view alone, the iPhone 11 is not a very competitive mobile phone, and there are many unfavorable factors in the market that affect the sales of the iPhone 11. Strictly speaking, the iPhone 11 has few highlights that outperform its competitors in the same price, except for the highest performance. Rear dual cameras, surrounded by a number of three-camera and four-camera flagships, you can't do it.

What's even more embarrassing is that the iPhone 11 is Apple's only product this year that comes standard with a 5W charger.

In addition, the user reviews of the iPhone 11 have also reached an all-time low this year, and the severe heating problem caused by the dual-board design has caused consumers pain. There are still signal issues with Intel baseband, and many fruit powders say that on high-rise floors or on buses, the phone will not be able to receive the signal. Moreover, now that 5G has been commercialized, the iPhone 11 only supports 4G, which has reduced the purchase enthusiasm of many users.

However, for many Apple mobile phone users, only the iPhone brand can cover up the various shortcomings of this machine, this yeariPhone11 not only officially reduced the price, but also subsidized the product by third-party platforms, during the Double Eleven, iPhone11 dropped to 4699 yuan.

However, Apple also needs to pay attention to the fact that with the rapid popularization of 5G and the emergence of the gap evaluation effect of iPhone 11, Apple is in danger of Zheng Mo's sales collapse at any time.

The iPhone 13 is selling well for three main reasons:1. The Apple brand is very good; 2. iPhone 13 is cost-effective; 3. Few competitors

First of all, many people complain that there is too little innovation in the iPhone series, from iPhone 11 to iPhone 13, basically the same shape, many users don't even feel the "upgrade" in **, but every time Apple releases a new iPhone series, it can get very good sales, this is because Apple's brand effect is very good, Apple's iOS system has no rival in the mobile phone industry for the time being, and Apple's quality is indeed very good, Although the iPhone series is not the first place in various comparisons, the comprehensive strength is definitely strong, so everyone is willing to buy the iPhone series.

Secondly, according to Apple's original routine, every time a new iPhone series is released, the first price may rise a little, and the worst thing is to maintain the first price of the previous generation of machines, but the iPhone 13 series is not like this, the iPhone 13 series is directly "increase the amount without increasing the price", 5999** can buy 128G iPhone 13, which is a great benefit for consumers, so after the release of iPhone 13, Not surprisingly, it reached the top.

Finally, there are basically no competitors in the iPhone 13 series, there are many mobile phones at the price of 6000 yuan, but basically no mobile phone can compete with the iPhone 13 in terms of sales, and the gap between the iPhone 12 series and the iPhone 13 series is very small, so everyone will naturally choose the iPhone 13.

Because the performance of this mobile phone is very stable, the quality is very good, there are many very innovative features, and at the same time, this mobile phone has also improved the poor battery life of the previous iPhone series, the shape design of this mobile phone has also changed, it looks very exquisite, and then the publicity of this mobile phone is relatively high, so it can sell very well.

I think it's mainly because Apple's brand effect is better, and then the cost performance of the machine is relatively high, and the appearance is also very attractive.

Because Apple's mobile phone is very cost-effective, and there are few opponents, and the price is not very expensive, the phone is loaded with the chip of A15.

It has brought a lot of benefits to Apple, and this time the sales of Zenhe Apple have increased a lot, and this time the income is also very much, and the sales of Apple will be the same, and the income will be Wang Heng **.

It has brought great benefits to Apple, because Apple's sales are very high, and it has been recognized and trusted by many Chinese consumers.

It has brought a lot of benefits to Apple, because Apple's sales in China are very high, and it has gained a very good reputation, and the economic benefits are very high.

China is a big market, and Apple's sales have soared, bringing huge profits, and it has further consolidated Apple's position as the king.

In fact, I don't feel much about the benefits brought to Apple, after all, although Apple's mobile phone is updated quickly, there is no innovation.

It has brought very big benefits to Apple, and the estimated income is about 500 million yuan, which I think is really too much.

It has brought a lot of benefits, and their sales volume is very large, so they make a lot of money.

Because the system of this mobile phone is particularly good, many people are willing to buy this mobile phone, because the system is different from other mobile phone systems, it is particularly convenient to use, and the appearance is very fashionable.

Because Apple uses the LOS system, the system is particularly good, particularly smooth, the annual update speed is very fast, the use time is particularly long, and there will be no jamming.

Because Apple mobile phones are very durable, quality is guaranteed, and **more expensive than ordinary mobile phones**, many young people like it very much.

The biggest discount in 618 has also created a lot of economic benefits, during this time many people will choose to change a mobile phone, I got up early tonight to talk, why is Apple's mobile phone sales so large during this time?

Why do you want to buy an Apple mobile phone, the first is because it is cheap, and now that the ** of the mobile phone has gradually warmed up, Apple has also become the first choice of many people's cost performance, and the bottom price of the iPhone 13 just released really makes us a little special action, plus 618 various reduction activities or will give you some coupons, etc., so that many people feel that buying a mobile phone at this time is really worth it, and the mobile phone has been used for a long time, If you want to get a new one or buy a new phone for your girlfriend or wife, it's absolutely right to go by quickly.

In the past few years, when buying a mobile phone, in fact, many people will not pick this kind of festival, to buy there is no such concept, but with the increasing intensity of this activity in the past two years, everyone will choose to buy in such a season when shopping, especially electronic products and home appliances. Because you really get an benefit, sometimes you can even save a few hundred dollars to buy the more discounts, this activity is absolutely not available in normal times, so it is more of a growth of young people, and it is also an e-commerce platform, a mark of continuous maturity.

I often hear what to say,618 things are in advance of the price increase,And then remove the fake sold actually not very cheap,If you have this kind of doubt,You can look at the ** of this thing you want to buy next time,And then look at the ** of 618** Normally, it is indeed the lowest There are many big brands that are three folds and five folds this look. And now there are anchors with goods, so ** is even lower.

First of all, Apple's mobile phone can really be used, buy two mobile phones at the same time, Apple's durability is higher, it won't get stuck after a long time, and the shape of the Apple machine is also more aesthetic.

Everyone trusts the quality of Apple's mobile phone, and when it comes to use, the network speed is indeed very fast, and there will be no jamming for several years, and the appearance is relatively beautiful.

Because the performance of Apple's mobile phone is still relatively good compared to domestic machines, it can be used for a long time.

Some time ago, Huawei was frequently searched due to restrictions by the United States, which not only stimulated the feelings of Chinese people for Huawei, but also brought it higher sales. Not only that, but many consumers also expressed support for Huawei and boycotted Apple. But what's interesting is that from a list of JD.com's self-operated mobile phones in September, it can be seen that the sales of Huawei and Apple are far apart, of which the sales of the iPhone 11 far exceed that of the Huawei P40 Pro by as much as ten times.

As can be seen from this list, the sales of Huawei P40 Pro are only 90,000 units, while the sales of iPhone 11 have exceeded 1 million units, and the difference between the sales of the two is as much as 10 times, and the gap is very obvious. Even though Huawei is currently the most popular mobile phone in China, Apple only needs to carry out a big promotion, and its sales can easily exceed one million.

In fact, not only in China, the iPhone 11 is also the most popular product among users in the world. Compared to the Apple XR, the iPhone 11 is cheaper** and has better performance in all aspects. Combined with the Apple A13 chip, supplemented by a very smooth IOS system, in addition** has also dropped a lot, it can be said that the amount is increased without increasing the price, so it has attracted a lot of fruit fans.

In addition, the battery life of the iPhone 11 is also longer than that of the iPhone XR, which is more in line with the needs of the public.

Although the iPhone 11 is designed with a small screen, the inch LCD screen is still delicate and realistic, and there is no obvious color cast, rough image quality and other phenomena in actual use. In addition, the iPhone 11's rear dual 12-megapixel lens supports wide-angle and night mode, which meets the needs of many consumers for daily photography. It is worth mentioning that the iPhone 11 also supports dual SIM dual standby and IP68 waterproof, which is quite a practical feature for consumers.

Although the performance of the iPhone 11 is good, the value for money is also very good. However, once the price is reduced, it can break one million sales in China, which is enough to show that consumers love and are enthusiastic about Apple's mobile phones. On the other hand, Huawei's side says that it supports Huawei, but how many people turn around and throw themselves into the arms of Apple?

Which brand do you prefer more Apple or Huawei?