What is a trademark? What is the use of signing up? What is a Patent?

Trademark is used to distinguish goods or services, the main role is to prevent infringement of others and enjoy exclusive rights, can prevent competitors from infringing on their own product rights and interests, apply for a trademark has many benefits, even if registered, is conducive to the development and promotion of the brand. The application can be text, graphics, English, pinyin, prefix, sound, specific to your liking, I hope mine is helpful to you, hope, thank you, there are many questions in this area can be private message me.

Legal Analysis:1The registered trademark of an enterprise can seize the market, expand the scope of business, and form its own brand image.

2.The registered trademark of the enterprise protects the trademark of the enterprise from infringement and the value of the brand from theft.

3.The registered trademark of the enterprise, the basis for the establishment of the brand, is the foundation of the marked trademark and the well-known trademark.

4.The registered trademark of the enterprise is a necessary condition for staying in the first place such as Tmall.

Legal basis: Trademark Law of the People's Republic of China Article 1 This Law is formulated in order to strengthen trademark management, protect the exclusive right to use trademarks, urge producers and operators to ensure the quality of goods and services, maintain the reputation of trademarks, protect the interests of consumers and producers and operators, and promote the development of the socialist market economy.

Trademark registration can enable the trademark user to obtain the exclusive right to use the trademark, and only the trademark that has been approved for registration is protected by law.

China's Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant has the exclusive right to use the registered trademark and is protected by law.

3.Licensing right: The trademark registrant has the right to license others to use its registered trademark in accordance with the law by signing a trademark license contract.

4.Right to prohibit: The trademark registrant has the right to stop the unauthorized use of a trademark identical or similar to its registered trademark by another person on the same or similar goods or services.

5.Creation of a mortgage: The trademark registrant has the right to create a mortgage on its registered trademark in the course of its business activities.

6.Right of investment: The trademark registrant has the right to invest its registered trademark as an intangible asset in accordance with the provisions of the law and in accordance with the legal procedures.

7.Right of assignment: The trademark registrant has the right to transfer his registered trademark to others for or without compensation through legal procedures.

8.Inheritance: As intangible property, a trademark can be inherited by its legal heirs in accordance with the order of property inheritance.

Question: When applying for the registration of a word mark, does the inconsistency between the trademark name and the words on the trademark graphic affect the subsequent use of the trademark? For example, the trademark name "Little Rabbit", and the trademark logo is "Little Rabbit Culture Media", so there is no problem with whether to use the logo in the future.

1. The trademark registrant has the exclusive right to use the trademark. Once the goods are successfully registered as a trademark, they are legally protected, and others can be held legally responsible for fraudulently using your trademark.

2. Through trademark registration, you can create a brand. Goods with a trademark to promote and seize market share, practice shows that only registered trademark products can become bigger and stronger.

3. In today's increasingly fierce competition, product registration trademarks can improve the competitiveness of enterprises, establish a good image of the brand, and improve the status of the brand in the hearts of consumers.

4. The trademark is the symbol of the product, and the product with the trademark can make consumers feel at ease to buy and be recognized by consumers.

5. A trademark is an intangible asset that can be converted to realize its value by transferring, licensing to others, or pledge.

Ask a question: Please answer the role of the brand name.

Many applicants do not take into account the aesthetics of the trademark and the actual use effect of the trademark when registering the trademark in the initial stage, and when the actual use is made, they change the design or redesign the font on the basis of the original registered trademark.

Article 49 stipulates that if a trademark registrant changes the registered trademark, the name or address of the registrant or other registration matters in the course of using the registered trademark, the local administrative department for industry and commerce shall order it to make corrections within a time limit; If the trademark is not corrected within the expiration of the period, the Trademark Office shall cancel the registered trademark.

This can play a role in prompting consumers, and it is also easier for consumers to understand and accept, and produce a memorable effect.

A good trademark name can not only help consumers remember the brand and deepen their memory, but also make consumers have a good association with the product or service, improve consumers' favorability of the product or service, and promote brand communication.

It is convenient for consumers to recognize the brand and enhance brand awareness.

A good brand name can give consumers a high level of recognition of the brand. It stands out from the crowd of trademarked brands.

Because it is easier to identify, disseminate, and remember. It emphasizes the brand's personality and expands the sense of difference, thereby promoting consumers to better "recognize the brand and buy".

Benefits of Trademark Registration:

1. It has the function of distinguishing the source of goods or services, and guiding consumers to recognize the brand to shop or consume.

2. Promote producers or operators to continuously improve or stabilize the quality of products or services, create brands, and occupy the market first.

3. It is the foundation of the corporate brand, conducive to market competition and advertising, and is a symbol of corporate reputation and quality.

4. It is a very important part of the intangible assets of the enterprise, and its value can be evaluated and financed, and its value can be converted through transfer, license to others, or pledge.

5. It is a prerequisite for applying for national inspection, provincial and municipal famous brands, well-known trademarks and quality certification.

6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.

7. The trademark registrant has the exclusive right to use the trademark, which is protected by law and has national uniqueness and exclusivity.

8. An important guarantee to prevent competitors from maliciously preemptively registering and giving enterprises the best losses.

7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

The role of buying a trademark:1. Trademarks are intangible assets, and trademarks have a large appreciation space as intangible assets, so there is no need to worry about losing money when you buy a trademark, and you can continue to transfer if you do not use the trademark after you buy it.

2. Trademarks can be settled in Tmall, JD, etc., and now JD and Tmall must hold TM or R trademarks.

3. The trademark can be valued, and if the company goes bankrupt, the trademark can also be auctioned at a premium.

Application method: You can go to the registration hall of the Trademark Office (Beijing) in person to handle it, or you can entrust the trademark ** agency to handle it. Application Fee:

It is necessary to pay an official fee of 1,000 yuan to the Trademark Office, and if it is entrusted to the first agency, it is also necessary to pay a fee of about 600-800 yuan to the first agency. Information required for application: 1. Trademark drawings are required; 2. The scope of goods or services to be used by the registered trademark; 3. Identification documents:

a.Company application: a copy of the company's business license is required; b.

For individual applications: a copy of the business license and personal ID card of the individual industrial and commercial household is required. Application Procedure:

1. Check the trademark first, if there is no same or similar before, you can make the application documents and submit the application; 2. About 1 month after the application is submitted, the Trademark Office will issue you a notice of acceptance of the application within 10 working days (this period is called the formal examination stage). 3. After the formal examination is completed, it will enter the substantive examination stage, which will take about 1 year. 4. If the substantive examination is qualified, it will enter the announcement procedure (this period is 3 months, also known as the opposition period); 5. At the expiration of the announcement period, no objection is raised.

You can get the registration certificate. The time for the above successful registration is generally about 12-18 months, free of charge.