What are the benefits of advertorial marketing for business development?

For individuals, it is to register one on the corresponding ** and publish it as self-**, but this is too little effect for the enterprise and time-consuming. Therefore, many companies have chosen a public relations company like Snow Media to operate, they have many platform resources, and there are many channels for publishing soft articles, which also has a certain guarantee for the effect after release

Increase enterprise traffic.

An excellent advertorial can not only capture the psychology of users and increase the trust of customers, but also may bring high traffic and conversion rates to ** and increase product sales. Especially when enterprises do a good job in the optimization of keywords in the advertorial, it will greatly improve the click-through rate and ** rate of the enterprise.

In addition, for the time being, the inclusion of advertorials by search engines is also an important aspect of corporate brand promotion. When a good advertorial is included in the search engine, the relevant keywords or information of the corporate brand, such as encyclopedia, news trends, and post bar content, will be displayed on the homepage first, which also plays an important role in improving the awareness of netizens about the brand.

Enhance the brand reputation of the enterprise.

With the help of the Internet to transmit information speed and scope is very fast and extensive, when the entire network has become the carrier of the enterprise brand, then the effect of enterprise promotion will also be greatly improved. As an important means of corporate brand communication, advertorials can not only be published on major **, self-**, and social ** platforms, but also can promote the advantages of the brand in the form of text, so that thousands of people can browse and read the company-related information, and pass the brand concept to consumers invisibly, which plays an important role in the promotion of corporate reputation.

When more advertorials are released, the credibility of users to the company will increase over time, so the accumulation of word-of-mouth will also increase, which will not only cause fans and netizens to identify with the brand, but also allow consumers to recommend the brand to friends and family on their own, increasing the popularity of the company.

Save on advertising costs.

Compared with other advertisements, advertorials also have an absolute advantage in the cost of delivery, an advertorial from creation to release is much less than TV, print and other hard advertising, and even enterprises can create their own advertorials, published in the official**, Weibo WeChat circle and even some free self-** platforms.

Of course, if an enterprise wants to expand its scope of influence and improve the inclusion of search engines, it still needs to use some charging platforms or professional marketing agencies to carry out it, which will not only expand the scope of marketing audiences, but also realize the synchronous release of multiple ** platforms, which also plays an important role in improving marketing efficiency.

At present, advertorial marketing has an irreplaceable role in other promotions, and a successful advertorial marketing has also brought a lot of benefits to enterprises. So, what are the specific functions of advertorial marketing? The role of the whole network world analysis of advertorial marketing is mainly manifested in the following aspects:

1. Enhance brand awareness and reputation.

A successful advertorial marketing can subtly enhance the brand's awareness and reputation. Advertorial marketing is different from advertising, advertising is to "push" the company's products to target customers. Nowadays, advertising is overwhelming, consumers are faced with a large number of advertising information bombardment every day, and the messenger is no longer surprised, and some advertisements will be automatically blocked due to aesthetic fatigue.

The strategy of advertorial marketing is to "pull", cleverly shorten the distance between consumers, and subtly tell consumers about brand and product information, so that consumers have no rejection and resistance, and it is easier to have a good impression of corporate brand information and product information.

2. Improve the weight and ranking of enterprises.

An excellent original advertorial, containing the core business keywords of the enterprise, is uploaded to the enterprise after writing, which can not only enrich the amount of information about the company's products, so that the target customers have a dynamic understanding of the enterprise, and also share the excellent advertorial to the platform for self-inclusion and online information, which is easier to be seen by the same industry and target customers, and enhances the influence of corporate information on the network.

3. Promote sales.

Advertorials have the effect of promoting sales, the form of advertorials can be diversified, the length can also be long or short, according to the needs of enterprises to tell consumers the core selling point of the product (USP), some are euphemistic and implicit, and some directly reflect the value of the product, preferential information, so that consumers can produce value, buy is to earn the psychology, so as to achieve the purpose of promoting sales.

Benefits of Advertorial Marketing:

1. Assist SEO to optimize the environment

Many of the best optimization is the use of advertorial marketing, the keywords that enterprises need to optimize into the content of the advertorial, when the user searches, it can be more opportunities to show in front of the user, to bring more opportunities to the enterprise, and at the same time, you can also release some corporate marketing advertorials in the major news, with some hyperlinks, which can also bring more traffic and customers to the enterprise.

2. Reduce the cost of marketingNow all kinds of network marketing means, some of them are relatively high, the average enterprise still can't afford such an expensive marketing expense, and the ** of advertorial marketing is generally low, and the marketing cost of a month is not as high as the cost of celebrity marketing, which can save a lot of expenses for enterprises.

3. It helps enterprises to establish a good reputationAdvertorial marketing is not only product marketing, but also the marketing of corporate brand, through a variety of positive energy information to users, so that users can understand the enterprise through these advertorials, and increase offline services, so that the image of the enterprise can be deeply rooted in the hearts of the people and win more word of mouth.

4. Increase sales and bring profitsHigh-quality advertorials can drive the enthusiasm of users and stimulate users' desire to buy, so that users can understand the functions and advantages of the product through the advertorial, and clarify the actual operation method of the product.

However, many companies think that advertorial marketing is to write a few advertorials and post them on the Internet, and then they can be seen by customers and then buy their own products, but this idea is actually wrong.

Help enterprises to establish credibility and enhance brand image; Those who do advertorials on ** will know that it can help enterprises establish a good brand honor, first of all, the product must ensure quality. If the product and the advertorial are not right, the customer will feel deceived after purchasing, and the effect of the advertorial's promotion will be greatly reduced. In addition, the promotion of advertorials may also be a tool for peer suppression.

So we do advertorials on the first, on the one hand, to ensure product quality, establish a good image of the enterprise, on the other hand, to prevent peer suppression, now is the era of traffic, online information dissemination is very fast.

Obtain customer traffic resources; Most users will search for keywords through search engines, and customers will find the information they need by searching for keywords, and then the published advertorials will be discovered, and then they can get the information they want through the content. Then we need to write the advertorial well, so as to get a higher ranking, which can greatly increase the conversion rate. In our lives, many companies have begun to focus on making advertorials.

Help enterprises upgrade external links; Many companies are powerless to promote the company, and it is difficult to achieve the ideal situation in a short period of time. Then you can spend a small amount of cost to push the article to some relatively high weights**,**and**can bring a lot of traffic and a large number of customers to ours**. At the same time, it is important to set keywords and titles, so that customers can quickly search for information by searching for keywords.

Advertorial marketing refers to the setting of consumers into the enterprise through specific conceptual appeals and the way of presenting facts and reasoning"Circle of Thought", with a strong targeted psychological attack to quickly achieve the text mode and oral communication of product sales. The following is the relevant content of the benefits of advertorial marketing that I have compiled, I hope it will be helpful to you!

The biggest advantage of publishing advertorials on the Internet is that it can make your information more widely and let more people access your **. As we all know, the Internet has become a world-class "playground", and the number of Internet connections that exist in it is increasing by the minute. With the right approach, your message can be read by thousands of people over the internet.

2. Advertorial marketing can maintain and develop old customers

The key role of advertorial marketing is to maintain and develop regular customers, who will visit you regularly and irregularly. It's important to know that pure, random web traffic won't make a real difference to you, as these visitors tend to be distrustful of you. And successful advertorial marketing can help you catch you.

Customers, let them become your loyal fans, so that it is more beneficial for you to promote the product. Also, a good article will attract new visitors and make them start to like you.

Advertorial marketing focuses on the importance of content in search engines, and advertorials can be controlled, and you can put keywords related to your ** topic into the advertorial. In the early stage, putting some keywords that are not very competitive is a strong guarantee for good rankings, and with the development of **, you can gradually use those words that are more competitive. Do your best to distribute keywords naturally into titles, descriptions, and content.

4. Advertorial marketing can increase the credibility of **

Advertorial writing is a powerful tool to increase credibility. The ultimate goal of advertorial marketing is to establish a complete and high-quality content system. And those more convincing articles that differ from the competition will increase the credibility of the **, and people will perceive this ** as more professional.

5. Advertorial marketing can increase netizens' favorability towards **

As your credibility grows, visitors begin to see you as an expert on a topic, which in turn invisibly increases netizens' favorability of you. At the same time, advertorial marketing aims to elaborate on your theme in more depth, and with the continuous improvement of the theme content, it will be easier for him to meet the needs of customers in all aspects. These will continue to increase the favorability of **.

Advertorial marketing is mainly based on the following six benefits:

1. Advertorial marketing content can improve search rankings. SEO people know that general search engines like high-quality content that is useful to users, even if it is an advertorial slag. If you have a good advertorial, if you occasionally insert some appropriate keywords when writing the advertorial, then you may get a good ranking.

2. Advertorial marketing can increase search traffic. We know Liang Shen that the core of advertorial marketing must be the need for a large number of advertorials. And this advertorial article itself is the content posted on **.

We do SEO and know that one type of traffic is paid, and the other is free, commonly known as organic search traffic. Generally doing backlinks and content. And the content of the article, as long as there is a ranking, can bring search engine search traffic to **, so doing advertorial marketing can actually bring search traffic to **.

3. Advertorial marketing can improve corporate visibility or product popularity. Generally speaking, a good advertorial is likely to be a large number of **. Then, your business popularity or product ** degree will also increase and it will grow exponentially. Of course, good advertorials are important

4. Advertorial marketing is very cost-effective. Everyone knows that marketing requires money, and ordinary enterprises, especially small and medium-sized enterprises, will definitely not choose to do traditional TV advertising marketing. However, the investment in this kind of advertising is relatively small, and for advertorial marketing, the main thing is to be able to write and be able to write well.

The success of advertorial marketing is mainly manpower, because there are generally some free platforms that can be published. The above is a summary of the benefits of advertorial marketing by Yiren Network, I hope it will be helpful to you.

1.Ease of communication.

Micro-businesses can communicate with users remotely and barrier-free through software such as QQ, Weibo and WeChat, and the published advertorial information can also be delivered to users in a timely manner. Therefore, compared with traditional industries, micro-businesses can achieve more convenient communication.

2.Breadth of users.

Communication software such as WeChat, Weibo and QQ now have hundreds of millions of users and have become indispensable tools for people to connect and make friends. Based on such characteristics, WeChat, Weibo and QQ and other communication software have brought a more favorable marketing environment for micro-businesses, and merchants carry out corresponding advertorial marketing on these platforms, as long as the advertorial content meets the user's taste, then interested users will naturally view it automatically.

3.Viral transmissibility.

Viral marketing method is that the micro-business will upload a good scumbag of the soft article to the QQ group, QQ space, WeChat circle of friends or Weibo, and quietly let others see the content of the soft article, which is a marketing method to be interested in the merchant's products.

4.Low marketing costs.

Compared with traditional marketing, the cost of advertorial marketing is lower. Micro-business in WeChat, Weibo and QQ and other software on the soft text marketing, Jipei Tomato does not need any cost, even if you want to expand the scope of marketing, you only need to cooperate with the soft text promotion platform, the general promotion cost ranges from hundreds to thousands, if you cooperate with the media box, this first-hand promotion platform will be lower. This type of marketing is efficient and cost-effective.