What are the main steps of network information monitoring?

Information monitoring is a part of competitive intelligence, so the definition of competitive intelligence is conducive to understanding what information monitoring is.

1) Definition of Encyclopedia: Competitive intelligence is referred to as CI, that is, competitive intelligence, competitive intelligence refers to the information and research about the competitive environment, competitors and competitive strategies, which is a process and a product. The process includes the collection and analysis of competitive information; The product includes the resulting intelligence and strategy.

2) SCIP (Association of Competitive Intelligence Professionals) definition: Competitive intelligence is the process by which people collect, analyze, and disseminate accurate, relevant, specific, timely, forward-looking, and actionable information about the business environment, competitors, and the organization itself in a professional and ethical manner.

It's both a product and a process. As a product, it is a message, and that message must be:

a.About the external and internal environment of the organization.

b.Specially collected, processed and value-added.

c.Required for decision-making.

d.Used to take action to gain and maintain a competitive advantage.

In a sense, competitive intelligence has three core functions:

Early warning systems (monitoring, tracking, anticipation, detection).

Decision support (competitive approach, production decisions, new markets, technology development).

Learning systems (borrowing, comparing, managing methods and tools, avoiding rigidity).

Therefore, I define information monitoring as:

Information monitoring is the process of providing information and analyzing the external environment, competitor status, and the organization itself to a specific organization through continuous, objective, systematic and planned recording and analysis of specific information carriers (such as newspapers, magazines, periodicals, television, radio, Internet, etc.) under the guidance of a specific goal (such as the three core functions of "competitive intelligence" above). The end result of information monitoring is twofold: an objective recording of the monitored information (clippings, audio recordings, monitoring data, etc.), and an analysis of the monitored data (including connections between the data, differences, trends, and recommendations for the development and implementation of specific organizational strategies).

As far as I know, there are a lot of public opinion monitoring in China, and there are a lot of searches on the Internet, but there are some of them with their own technology: Founder, which has advantages in e-government; Oxone's, the originator of network information collection research; Zhongke.

Set the monitoring scope.

Set keyword combinations.

View the crawl results.

Exclude irrelevant information and set concerns.

Conduct public opinion analysis on the captured information.

Prepare a public opinion report.

Regularly check the health status of the system.

The operation steps of public opinion monitoring are data capture, data analysis, and real-time data monitoring.

There are three conditions that must be met for the implementation of public opinion monitoring:1The subject of surveillance must be a state department with law enforcement powers; 2.

The subject of surveillance is seriously suspected of endangering society and endangering the state; 3.The procedures of monitoring must be reasonable and lawful, must not infringe on personal privacy and normal business interests, must safeguard the legitimate rights and interests of individuals and groups, and the purpose of monitoring is to maintain national security and stability.

For public opinion monitoring, please contact Shanghai Mido. Shanghai Midu's Sina Public Opinion Pass obtains, cleans, monitors, analyzes, and warns the whole network data according to customer needs, and at the same time reduces the impact of human factors on objective data analysis results through data mining and analysis models, so as to ensure the timeliness, accuracy and comprehensiveness of public opinion data. The professional public opinion service team provides more personalized manual services according to the specific needs of customers, including:

Public opinion services such as content sorting, news pushing, briefing production, and professional report customization.

With the Hongmai network public opinion monitoring system, its process includes: collection, processing, analysis, and display.

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