Is there a tool that can be used to monitor and analyze the effectiveness of SEM network advertising

To do SEM network advertising effect monitoring and analysis is to improve the advertising effect is to improve the input-output ratio, you can achieve it through Baihui Search Winner. On September 23, Baihui, the world's leading enterprise cloud computing platform, held a press conference in Beijing to announce the release of Baihui's new product "Search Winner". It is designed to help businesses that advertise on search engines optimize their performance and spend less money.

To this end, Baihui released the "Search Winner" to provide a better "solution" for enterprises that advertise on search engines: Baihui Search Winner is a tool to improve the effect of enterprise search delivery in combination with the current enterprise search delivery dilemma. "Search Winner" from keywords, users, user conversion, sales follow-up, transaction management, after-sales service, search winner to help business owners manage the whole life cycle of customers, help enterprises to manage customers, manage search delivery, so that enterprises can obtain greater benefits at a lower cost on the search engine.

The indicators analyzed include: marketing expense amount, volume, click-through rate, registration volume, registration conversion rate, single registration cost, order volume, order conversion rate, single order cost, order amount, return on investment, etc. This data can be seen directly on the topbox analysis.

It depends on your purpose, and the data for sales and brand is of course different. Figure out what you want and then see how to play.

There are also more tools, what do you want tools for? There are intelligent delivery, front-end analysis, and delivery monitoring.

Your problem is too big, and you haven't figured out what to do with this thing.

If you're talking about ****, B2C is nothing more than the return ratio, IP PV, stay time, direct connection to the shopping cart ratio, the whole network shopping cart ratio, there are many tools, and the ones mentioned upstairs can be.

You can use Topbox, a professional advertising effect monitoring and analysis system. Its functions include advertising monitoring and analysis, web page analysis, consulting monitoring and analysis, and order monitoring and analysis. Compared with other advertising analysis, it is more special in that the advertising analysis is very rich, including search promotion, network alliance promotion, email marketing, regular advertising, custom advertising and so on.

It integrates the ** order system and the search promotion background, it integrates the ** order system and the search promotion background, so that you can see which keywords you do, which links to promote to bring you orders, for the later search promotion options are more targeted, more cost-effective and more efficient, and can monitor a variety of ** customer service tools at the same time Consultation data and other functions, these are other systems.

Tiantuo's SEM tool has a monitoring product, which can track and analyze the effect of delivery; In addition to tracking and analyzing the promotion effect on Google, Sosou and other platforms, it can also track and analyze various channels of the Internet network, including network alliances, vertical categories, forums and so on.

Meihua advertising monitoring database, there is a data analysis system inside, it is recommended to contact, I am working in Meihua.

DCCI Admeasure advertising effect monitoring and analysis system not only provides online advertising click and follow-up behavior monitoring, but also provides research and analysis of advertising audience attitudes.

Adtrack is a third-party advertising monitoring platform launched by Zhaoxia Data for game advertisers, providing advertisers with real and accurate promotion effect monitoring services from channel clicks, to user activation, payment, retention, LTV, ROI and other full life cycle statistics.

1. Omni-channel advertising monitoring.

Through the establishment of channel monitoring dashboards, distinguish the delivery effects of different channels, quickly attribute matching, analyze the conversion rate of each channel traffic, and comprehensively detect high-quality traffic** through detailed conversion data of different channel markets, different advertising forms, and different creative materials, and improve the ROI of channel delivery.

2. Real-time computing.

Real-time consumption, real-time**, real-time reports, through real-time data response, closely track the advertising effect, so that advertisers can find problems in time and adjust their promotion strategies.

3. Multi-dimensional reports.

By date, activity, activity group, optimizer, channel, project, terminal, game, and subcontract number; Multiple data indicators: all-round monitoring of post-link behaviors such as clicks, activations, registrations, payments, retention, and LTV, combined with multi-dimensional analysis, to help optimize delivery.

4. Deep data integration.

Match advertising data with in-app behavioral data information, track conversions, find real audiences, solve problems such as silos in advertising data and difficult optimization of advertising strategies, and help follow-up remarketing, crowd extraction, in-depth optimization and conversion in various scenarios to improve advertising results.

5. Cheating protection.

Through intelligent analysis of device fingerprints, IP distribution, full traffic data, attribution time difference, correlation algorithms, etc., Chaoxia monitoring fraud protection identifies abnormal cheating traffic, and filters these traffic channels to ensure the true validity of the data.

Zhaoxia Data focuses on mobile game promotion, efficient management, in-depth business scenarios, and provides a multi-level management and associated organizational structure of project-game package-channel package, so that the data is bound to the optimizer, and the people-oriented design concept makes the delivery operation no longer necessary.

Advertising monitoring has the following functions:

1. You can check other people's advertising creativity well and gain insight into the explosive creativity related to your own products.

2. View the data of competing products to advertise, including advertising time, creative copy, audience, advertising effect data (including impression, interaction, conversion) or more in-depth audience behavior analysis.

3. It is convenient for advertisers to do product research and their own product advertising plans.

4. It is convenient for advertising optimizers to adjust the optimization direction of their own advertising creatives.

If the company's advertising does not achieve the expected effect, the impact on the company's turnover is small, and if the advertisement causes huge damage to the company's image due to damage, error, or suspected illegal content, it will outweigh the losses.

Online advertising monitoring, through the statistical analysis of advertisements published on the Internet, to understand the status of advertising, the analysis of advertising strategies, and the evaluation of the effect of advertising; It is the most direct, effective and objective means for advertisers to understand the dynamics of the advertising market, the composition of the media, and the amount of advertising of competing brands.

Adscan is a leading third-party online advertising monitoring product in China, and is also the only partner of Google advertising monitoring and analysis.

Tools are used to assist in bidding, such as:

Army ant bidding software

SEM tools are used to assist SEM bidding.

How to do a good job in promotion, do a good job in SEM bidding to increase conversion?

According to the principle of marketing funnel, conversion belongs to the third level, and the ultimate purpose of conversion optimization is to achieve greater value.

Tools Raw materials.

Account. Method steps.

<> here we want to talk about the usefulness of statistics, statistics can be counted in searches, network alliances, and other user visits and other data. You can clearly see the conversion volume of consultations, registrations, orders, etc., brought by network alliances. At the same time, conversion goals can be defined according to actual needs.

Speaking of the marketing funnel principle here, the advertising data can be obtained through the background, and the conversion can be obtained through statistics, consulting tools and other monitoring tools.

Reasonable optimization can make the data indicators better and better, for example, the evaluation of the visit duration, reflecting the degree of interest of netizens in a **, visitor cost, conversion cost, these are the lower the better.

Here is a four-elephant legal system, which can be adapted to the optimization of various dimensions such as plan, unit, keyword, interest, etc., and do a good job of optimization analysis, which can quickly improve the overall effect of the account. Judge the effect of each dimension of the account and optimize it in different ways.

end precautions.

To increase the conversion, in addition to analyzing a problem from all aspects of the marketing funnel, it also needs to be solved in detail.

In addition, it is also necessary to pay attention to the quality of a product, service, and user experience.

SEM can be used for promotion, SEM is the fastest means of promoting a company or product. It is currently the search engine with the largest number of search users in China. The number of visits can be imagined. The promotion benefits are as follows:

Promotion is divided into free promotion SEO and paid promotion SEM. Either way, the role is universal – drainage.

2. Expand the popularity of the company's product brand.

3. Cost saving: compared with radio, television, and door-to-door sales costs, if you usually use salesmen to run customers, reduce a lot of labor costs;

4. Very quickly display the products that need to be displayed and can control the precise crowd.

5. Wide range: not limited by regions, all parts of the country have not been able to cover their own advertising.

6. The SEO promotion is effective for a long time.

Promotion can expand your publicity efforts and make your information better, SEM tool is an auxiliary tool for promotion, which can assist you in searching for relevant popular keywords, regional, ** control, and better and reasonable management of your account.

Search promotion is a pay-per-performance form of online promotion and is part of promotion. Every day, netizens conduct hundreds of millions of searches, and some of the search terms clearly express a certain business intention, that is, they want to buy a certain product, find a provider that provides a certain service, or want to know about the product or service. At the same time, businesses that offer these products and services are also looking for potential customers.

Through the keyword positioning technology of search promotion, the best value of enterprise promotion results can be accurately displayed to search netizens with commercial intentions, and at the same time meet the search needs of netizens and the promotion needs of enterprises.

Search promotion has the advantages of wide coverage, strong targeting, pay-per-effect and flexible management. You can show the results of your promotion to a large number of netizens for free, but you only pay for the promotion fee for the visit of the potential customer. Compared with other promotion methods, you can control your promotion investment more flexibly, quickly adjust your promotion plan, and continuously improve your ROI through continuous optimization.

There are many benefits of promotion, and now the competition on search engine platforms is fierce, and it is not easy to do a good job of information display on a platform, or to rank high, and the general benefits are manifested in:

First, the site can be ranked high;

Second, charge according to clicks;

You can use SEM tools, but small accounts may operate by themselves, and medium and large accounts can use tools to operate, which is convenient and fast.

The advantage of promotion is that it can directly reach your target group for you (customer acquisition, PR publicity) but there is one point, promotion is a money-burning thing, it is recommended to carry out targeted delivery, do not directly manage the account to the person, they manage too many accounts, If your budget is not high, it is recommended to learn a little and gradually carry out the promotion.

What do you mean by SEM tools? To do promotion is to do SEM.

The advantage of promotion is that you can quickly push a keyword to the top five on the homepage, so as to achieve the purpose of branding, getting traffic, and getting conversions. At this time, it is naturally great to have SEM tools that can help you expand your words, estimate bids, and analyze background data.

3: Pay according to the click effect: completely according to the click billing of potential customers brought to you, no click no billing, free mass display.

Cons: Relatively expensive!

The three advantages of promotion: seeking.

1. Wide customer coverage:

2. Pay according to effect

Exactly according to the lead customers brought to the enterprise click billing, no click no billing.

Statistical reports make the investment clear.

The scientific management platform can flexibly control the promotion efforts and capital investment, and the return on investment is higher.

3. Strong pertinence, easy to lock the target customers:

The promotion accurately targets the target customers, is highly targeted, and has a higher return on investment.

The promotion information will be delivered according to the set region and time, and accurately cover potential customers in a specific region and a specific time period.

The promotion method is very straightforward and can give priority to your advertising information, as for the SEM tool, it is not recommended to use, because it is just to increase your bid according to the bidding competition of your peers, and it is simply a burning of money. In fact, you can also reduce the influence weight of ** by improving the degree of creativity, so it will be better to operate manually.

The advantage of doing promotion is that it can obtain customer resources quickly, and the effect is better than bad, and it can be seen in about a week. If you want to make promotion suggestions, don't use promotion tools, the cost of using promotion tools is faster, and there is no obvious effect of artificial adjustment. You can use promotion tools, but you should be prepared for ineffective after high consumption, or preparations for higher costs.