Why a good corporate image has a high management function, example 50

Which part of the corporate identity design do you think is the most important? Why? Give an example.

Identity, brand value! It is nothing more than using some external static and dynamic images and establishing internal regulations to distinguish the characteristics or characteristics between an enterprise and other enterprises, so as to facilitate recognition and identification of obstacles. If the image of a company is good, consumers will have a sense of trust, which is conducive to the sales of products.

Because visual recognition and behavior recognition are intuitive, especially visual attack balance and scapitism recognition, which can be transmitted through modern times** without being limited by space, its significance cannot be underestimated. Therefore, enterprises should have a strong symbolic meaning when designing the pattern design of the Paishi factory emblem and the pattern design of the trademark, and at the same time should be easy to identify and have an aesthetic sense.

Time: A good corporate image can be trusted by the public and create a consumer psychology for the company's goods and services.

The survival and development of enterprises is inseparable from the participation and attention of the public, and the trust and support of consumers, and all of these are indissoluble with the corporate image. "A good corporate image will make customers come to the door, salespeople will get twice the result with half the effort, and the increase in turnover will become a matter of course.

Location: A good corporate image can expand the visibility of the enterprise and increase the goodwill and confidence of investors or partners.

An enterprise has a good image, and when it needs to finance funds, various investment institutions will be willing to participate and lend a helping hand in the face of crisis; Strong enterprises will automatically come to the door to cooperate, so that the risk is reduced and the foundation of enterprise development is more solid.

The "wealth" of shellfish is easy to obtain, and the "talent" of shellfish is difficult to find. In the final analysis, the competition between enterprises is a competition for talents. A good corporate image makes the talent feel that the working environment here provides him with a place to use, and the employment system here can make his own wisdom and talent play.

The corporate image is good, the employees have a sense of superiority and pride, coupled with the mutual induction of the supporting system (unified work clothes, office supplies, etc.), to create a vigorous atmosphere, so that their enthusiasm for work is increasing, and the work efficiency continues to improve.

A good corporate image is a valuable intangible asset of an enterprise, and its influence and role on the internal management and external operation of the enterprise are huge and far-reaching.

Answer]: CA, corporate reputation is the key to establishing a corporate image; B, the essence of the corporate image is the overall impression and evaluation of all the activities and performance of the enterprise by the public; D, publicity alone is not enough to establish a corporate image.

Answer]: C corporate image refers to the overall impression of the enterprise that people have established through various signs of the enterprise (such as product features, marketing strategies, personnel chanting and shouting style, etc.).