Quanjude lost about 14.8 billion yuan in the first half of the year, what first aid measures does th

Peking duck has always been a famous dish in Beijing, and people who travel to Beijing often have to try this hundreds of years old Peking duck. In Beijing, the best way to make roast duck should be Quanjude. Quanjude is a time-honored hotel in Beijing, with a history of more than 100 years, and it can be said that the hotel with a longer history than Quanjude may not find a second hotel in Beijing.

In previous years, Quanjude was still profitable, but this year's financial report of Quanjude Company showed that the company lost 100 million, why is this? In the face of such a huge loss, has Quanjude made any changes? <>

The financial report shows that the reason why the company has such a large loss is because it has been affected by the epidemic. Affected by the epidemic, the number of customers who come to Quanjude to eat is 60% less than in the past, resulting in a cliff in income**. Indeed, the impact of the epidemic on the service industry of Quanjude is particularly huge, and many restaurants across the country have lost money because of the epidemic, but it is relatively rare for such a loss to be as big as Quanjude.

In fact, in addition to the impact of the epidemic, the decline in the quality of service in Quanjude, the high level of quality, and the lack of taste choices are also major reasons for affecting the business. Before the epidemic, there were many customers who gave bad reviews to Quanjude on the Internet, and they said that Quanjude was a time-honored brand, the things were expensive, and the service quality was not good, in short, it was the experience of spending money to eat an old restaurant. <>

In order to recover the losses, Quandeju Company has also launched a lot of rescue measures. The first is to reduce the quality of the dishes, so that customers feel affordable, the second is to increase the training of waiters, improve the quality of service, and then there is the opening of takeaway services, so that people can enjoy roast duck food without leaving home. <>

Quanjude's measures have achieved certain results, but it is far from enough to restore the glory of the past. For companies focusing on catering services, the loss of customers is the biggest loss, so if you want to make it back to "Beijing's first roast duck", Quanjude has a lot to do.

The first is the epidemic, the impact of the epidemic on enterprises like Quanjude is still very large, as long as this period of time will recover a little, but it still can't solve the problem. The most important thing is to reduce **, so that all people can eat casually and can afford to eat at any time. Finally, it is to improve the quality of service, enter the fast food industry and restart the takeaway industry, which is the way to survive in the future.

Some stores were closed in an emergency. Because the impact on the brick-and-mortar industry was too great, this measure had to be taken.

The company changed its strategy, adopted price reduction measures, and also adopted the method of takeout to attract people to spend.

With the development of the Internet, Quanjude is also trying to introduce external capital, online takeaway, mergers and acquisitions, etc., to achieve the purpose of transformation, but they are not satisfactory, so as to know that the attractiveness of old brands to consumers is gradually decreasing.

The restaurant industry is growing year after year, but the time-honored brands are gradually losing the market, what are they doing wrong?

1. Most of the reasons why catering companies fall behind are because they can't keep up with consumer demand.

With the growing growth of young consumers and becoming the main force of a new generation of consumers, a new round of brand rejuvenation is the biggest problem faced by old brands.

Previously, the "Top 10 Global Consumer Trends in 2019" released by a global market consulting company showed that today's consumers will be more "self-centered" when purchasing, they will trust their own choices and judgments more, and are eager to obtain more personalized products and services.

It can be seen that conforming to the times, respecting the poor consumers, and respecting the market are the business choices of catering people. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, so as to find resonance among young consumers and form a wider radiation effect.

Therefore, whether it is in terms of image, product, or atmosphere, time-honored restaurants need to put down the fixed thinking of waiting for customers to come to their door, expand diversified consumer groups, and cultivate potential fans in the future.

2. The products are concentrated and similar, so that consumers have the impression of "breakfast shop" and "New Year's street", which limits the development of the brand.

If a restaurant wants consumers to willingly promote the brand for free, it must create a "hot product" that leaves a fragrance on the mouth and has an endless aftertaste.

After creating a "popular product", it is necessary to attach information values to the product, such as beauty, taste, story, or symbol implantation, etc., to add as much information value as possible to the product beyond function.

Just like Pepsi Cola is a symbol of the young vitality of the stool shed, and Wang Laoji is a cultural symbol of China's rise, it has created its own brand image and reputation.

What are the advantages of time-honored brands gradually losing the market, and a new generation of themed fast food is gradually taking over the market?

1. Unique product taste, Spicy Jidui is a spicy, spicy, spicy, sweet and spicy, sour and spicy 5 series of flavor products, in addition, there are a variety of marinated flavors, such as chicken feet, duck neck, etc.

2. Common ingredients, ingredients are the basic raw materials of a restaurant, if you use uncommon ingredients, the degree of consumer acceptance is still unknown, and the ability to accept common consumers is relatively fast.

3. Brand personification, the so-called brand personification is the theme restaurant, and the spicy Jidui fast food restaurant is like the "One Piece" restaurant, with its own character image and brand story.

The reason for the loss of more than 100 million yuan in the first half of the yearIt was affected by the impact of the new crown epidemic

In the first half of 2020, Quanjude achieved operating income of about 100 million yuan, a year-on-year decline; net profit attributable to shareholders of listed companies was about 100 million yuan, a year-on-year decline; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was about 100 million yuan, a year-on-year decline.

As for the reasons for the performance loss, Quanjude explained: 2Since late January 2020, affected by the new crown pneumonia epidemic, the company's catering and commodity sales business has experienced a decline in revenue. The number of dine-in receptions in the company's directly operated stores has declined sharplyEspecially after the outbreak of the epidemic in Beijing in the second quarter, the operating income of the main stores in Beijing was hit again after a certain recovery.

Although the company actively responded to the epidemic and adopted a number of measures such as increasing online and offline takeaways, expanding community consumption, and establishing staple food kitchens, its operation was still affected to a large extent, resulting in a lower recovery of operating performance than expected during the reporting period, a significant decline in operating income, and a phased loss in net profit.

In terms of industries,As of the end of the first half of 2020, Quanjude's catering gross profit margin declined year-on-year

Roast duck is not fragrant? Quanjude lost more than 100 million yuan in the first half of the year.

YesRecently, Quanjude handed over a report card for the first half of the year with a comprehensive decline in various indicators: in the first half of 2020, Quanjude achieved an operating income of about 100 million yuan, a year-on-year decline; Net profit attributable to shareholders of the listed companyApprox100 million yuan, a year-on-year decline; attributable to shareholders of listed companiesNet profit net of non-recurring gains and lossesApprox100 million yuan, a year-on-year decline;

The main business of Quanjude is catering service and food processing and sales business, and it has brands such as "Quanjude", "Fangshan", "Fengzeyuan" and "Sichuan Hotel".

As of the end of the first half of 2020, the listed company has a total of 117 catering stores in Beijing, Shanghai, Hangzhou, Changchun and other places, including 109 Quanjude brand stores, 1 Fangshan brand store, 5 Fengzeyuan brand stores, and 2 Sichuan Hotel brand stores.

Yes, Quanjude lost 100 million yuan in the first half of the year, mainly due to the impact of the epidemic, and the number of store receptions dropped significantly.

According to the financial report of Quanjude in the first half of the year, the revenue in the first half of the year was 100 million yuan, the net loss was 100 million yuan, and the performance of catering revenue declined seriously. Quanjude also responded to this, the sharp decline in operating income is mainly due to the impact of the epidemic, in the serious stage of the epidemic, all stores are prohibited from business, all temporarily closed, during this period not only has no income, but has to pay rent, staff wages and other expenses. Although the epidemic has been effectively controlled, the recovery of Quanjude's directly operated stores is not optimistic.

Quanjude said: The catering revenue in the reporting period decreased compared with the same period last year, mainly due to the impact of the new crown pneumonia epidemic, the number of dine-in receptions in the company's directly operated stores fell sharply, especially due to the impact of the epidemic in Beijing in June, and the recovery of customer flow and income of the main stores in Beijing was less than expected.

The company responded that due to the impact of the epidemic, the cost has become larger, so it will lose money.

Although the turnover of Quanjude has declined, the service fee has been cancelled and the ** has been lowered, and it is normal to have a certain loss, because all the real industries in the first half of the year are in the red, and I hope to return to normal income as soon as possible.

The company's response was a loss in the first half of the year due to the pandemic, and this difficulty is only temporary and will not last.

The company's response was that due to the impact of the epidemic, during the severe stage of the epidemic, all stores were closed and various expenses had to be paid, so it caused a loss.

Regarding the decline in its performance, Quanjude first mentioned the impact of the epidemic. In March this year, Zhou Yanlong, general manager of Quanjude, said that Quanjude Group has a total of 121 stores, of which 47 are directly operated stores. At the beginning of February, more than 80% of the stores were closed, and the number of diners even dropped by 90%, and the number of Chinese New Year's Eve meals in the directly operated stores alone reached 4,000 tables.

Quanjude also pointed out in the semi-annual report that since the outbreak of the epidemic, Quanjude has taken a number of measures to reduce costs, but its company's cash flow is still under great pressure.

Quanjude lost about 100 million yuan in the first half of the year, and the reason for the loss was mainly due to the impact of the epidemic, in the serious stage of the epidemic, all stores were prohibited from operating, and all were temporarily closed, and no rent, staff wages and other expenses were paid during this period. Of course, there are other secondary reasons for the deterioration of Quanjude's service, the dishes have not been innovated for decades, the taste is getting worse and worse, and the competition among peers is large, resulting in serious customer loss.

Quanjude's reputation is not as good as before, and this year, affected by the epidemic, the catering industry has been hit hard, so the turnover income has declined, and there are many stores, so the loss is serious.

The main reason for the loss of Quanjude is still affected by the raging new crown pneumonia epidemic in the first half of this year, followed by Quanjude, whose service has been criticized in recent years, and its operating income has declined for many years.

The reason for the loss is that during the severe epidemic period, all the stores of Quanjude were closed, and Quanjude had to pay various expenses.

The reason for the loss is that due to the impact of the epidemic, the restaurant cannot open for business, so it makes less money.

Affected by the impact of the epidemic, the economic development of many countries has been seriously affected, and even stagnated, many small and medium-sized enterprises have been forced to go bankrupt and liquidate, especially the catering industry has been seriously affected and forced to close, and the performance indicators of Quanjude have declined significantly, Quanjude has achieved an operating income of about 300 million yuan, and a loss of more than 100 million yuan in the first half of the year. The number of customers received by the company's directly operated stores has declined sharply, and although the epidemic situation has improved now, the recovery of customers in Quanjude's directly operated stores is not optimistic.

Quanjude's loss in the first half of the year is partly attributable to the epidemic, but also related to the decline in brand recognition in the eyes of consumers. In recent years, Quanjude has repeatedly been complained by consumers because of poor service. Reflected in revenue, Quanjude has been declining revenue for many years. This is worth pondering.

Quanjude lost more than 100 million yuan in the first half of the year, and I think it was entirely because of the epidemic. Because of the impact of the epidemic, few people went to eat in restaurants, which seriously affected Quanjude's business in the first half of the year.

It's because of the pandemic. Under the epidemic situation, in order to ensure the safety of the people, people are restricted from going out, which has led to a decrease in consumers, and Quanjude will lose money if there are no customers.

This has a lot to do with the epidemic, and it also has a lot to do with market share.

Quanjude roast duck as China's century-old restaurant, but also witnessed the decline of China's rise to the rise, the fame of Quanjude roast duck is also famous in all directions, there are many citizens who go to Beijing to play, will come to taste the taste of Quanjude roast duck, but with the development of the epidemic, coupled with the service of Quanjude roast duck is far from before, according to the third quarter financial report of Quanjude, Quanjude remembers the loss of three years of profits in the third quarter, and the first share of roast duck is also facing a difficult predicament, in order to change the status quo, Quanjude has also taken a lot of measures, In order to improve the operating income of the enterprise.

Reduce the amount of dishes, unify the best and production processes of stores across the country, reduce or exempt service fees, improve service quality, and launch new dishes.

The first is to improve product quality, change the service model, and improve customer evaluation; The second is to change the business strategy, combine online and offline to expand customer sources and increase revenue.