Find out the origin and meaning of Porsche and Lexus

Porsche" was once translated as "Porsche", the word mark of the "Porsche" brand car, after the founder of the German Porsche AG, Ferdinand Porsche (who worked as a designer at Mercedes-Benz and left Mercedes-Benz in 1930 to create Porsche Design Company). His first successful project was Volkswagen's Beetle. ), the figurative trademark adopts the coat of arms of the city of Stuttgart, owned by the company.

In 1948, the first sports car under the name "Porsche" was introduced. Since then, the company has taken its place in the world of sports cars with its superb technology and elegant artistic shapes.

The word "porsche" is at the top of the trademark, indicating that the trademark is owned by Porsche Design; The word "stuttgart" in the trademark is above the horse, indicating that the company is headquartered in the city of Stuttgart; In the middle of the trademark is a steed, indicating that Stuttgart is a place rich in valuable stallions; On the top left and bottom right of the logo are the images of deer antlers, indicating that Stuttgart was once a good place for hunting; The yellow stripes on the upper right and lower left of the logo show the color of ripe wheat, symbolizing a good harvest; The black color in the trademark represents fertile land; The red color in the logo symbolizes people's wisdom and love for nature. The result is a picture of a beautiful pastoral landscape, showing the glorious past of the "Porsche" company and alluding to the bright future of the "Porsche" company. Lexus

The Lexus logo takes the first letter of the English name of the car, that is, the first letter "L" of Lexus: In the 90s, Toyota Motor Corporation launched"Lingzhi"brand luxury sedan, like a horse"Dark Horse", leaping into people's eyes with a distinctive style, with an extraordinary trademark"l"Act outside the box. "Lingzhi"A trademark consists of two parts: a figurative trademark and a word mark.

Instead of the usual form of three ellipses nested within each other, its figurative trademark is inlaid in English in one ellipse"lexus"The first capital letter"l"and is mounted in the middle of the radiator; The rear of the car is marked with a word mark"lexus", a metaphor for the car galloping on roads around the world. In the '70s, when Toyota was doing TV commercials in the United States, it always appeared in front of the audience with a kind and humble face. In the 90s, Toyota changed its kind face, such as in a TV commercial showing a Lexus LX450 car climbing a skyscraper when it reached the 40th floor"Freeze frame", the advertising slogan appears"The Lexus LX450 car can do anything, and no car is as good as the Lexus!

Contrary to people's expectations, the arrogant Americans not only bought Toyota's account, but also cheered for it"Lingzhi"Cars in the United States"Fire"up. Even European car critics, who have always looked down on Japanese cars, are full of praise and call it a Japanese car"Milestones"。

Please refer to the encyclopedia I copy a lot of them, I guess you are not interested in watching Porsche.

Lexus.

Porsche, a German brand. At the age of 24 (1899), the founder of the Porsche company, Ferdinand Porsche had already invented the electric wheel sleeve motor, and by the following year's Paris International Exhibition, Porsche had already made a name for himself. Porsche cars have unmistakable characteristics, Beetle-like shapes, rear-mounted engines and excellent performance, which have quickly made it a well-known car.

At the 1963 Frankfurt International Motor Show, the Porsche 911 was presented, a design that is still widely available today. Its body was designed by Ferry and Porsche's eldest son, Ferdinand Alexander Porsche, the Porsche Type 928 with rear gearbox chassis and V-8 engine, the new technology Type 959, and the Type 911 Carrera4 with electronically tuned all-wheel drive and a liftless body, the most important development in recent years.

The brand name "Lexus" in mainland China was named after Toyota spent $10,000 to ask an American naming company, because the pronunciation of "Lexus" is similar to the English word "luxury", which makes people think that the car is a luxury sedan. The Lexus logo is capitalized with the letter "L" of the car name "Lexus" and the "L" is surrounded by an oval on the outside. The ellipse represents the earth and means that Lexus cars are all over the world.

Porsche originally came from the Volkswagen Beetle, and Lexus was a brand of Toyota's old cucumber painted green.