What is the phoenix nest system and how to use the phoenix nest system

After verification from the party, the so-called "professional version" mentioned in the notice is the "phoenix nest" promotion system that is frequently mentioned by the industry. The senior management has previously made it clear on many occasions that as a new generation of search promotion management platform, "Phoenix Nest" will solve the problem of confusion between ordinary search results and PPC search results, and can help enterprises effectively improve the promotion effect. It took a year and a half to develop the system, and spent most of the R&D expenses in 2008-2009.

For more than a month, the two systems of Phoenix Nest and PPC have actually been used in parallel.

It is reported that although the function and promotion effect of Fengchao are better than those of the old system, some companies feel that it is relatively more complicated to use, and they need to have an adaptation period in terms of functional familiarity and usage habits, so they dare not stop bidding ranking overnight. Last night, the suspension of part of the PPC system was tantamount to announcing the prelude to the replacement work. The side yesterday declined to disclose the timeline for the full replacement of PPC, but insiders revealed that it has decided to speed up the replacement of the PPC system.

According to the analysis, for the long-term maintenance of the two search advertising systems, it will bring a huge waste of manpower and material resources, so it is not surprising to accelerate the replacement of "PPC". "Phoenix Nest represents the mainstream of search marketing in the future, and whether it can be accepted and mastered by enterprises in a short period of time will be a test for future work. The person told reporters.

Contrary to Wall Street analysts' concern that the phoenix nest system may reduce market share, the well-known analyst agency iResearch believes that it is expected that after the full launch of the phoenix nest system, China's share in the search field will continue to expand.

"Phoenix Nest" is the internal development code name of the new search promotion service management platform. Through this new platform, customers can manage and optimize search promotion information more efficiently, and evaluate the promotion effect more scientifically.

The new system, codenamed "Phoenix Nest", is expected to be officially available to promotional enterprise customers in the second quarter of 2009. The new system will provide customers with more manageable promotion positions, more space to select and promote keywords, and provide a number of functions including regional time slots, keyword recommendation tools, budget settings, minimum impression**, creative carousels, IP exclusion and negative matching, as well as more detailed statistical reports and related data. These new features and data will effectively improve the promotion effect of enterprise customers and bring more business opportunities to enterprises.

Phoenix Nest System ?First time I heard about it. I don't understand.

The advantages of the phoenix nest are:

1. The display area promoted on the right high Hu Ran side can be more refined management, so as to increase the promotion and display opportunities and expand customer coverage;

2. According to the advantages of their own products, they can analyze the data of accurate visitors, and how to change the planning process from the data.

3. Wider coverage of potential customersThrough different keyword orientation, enterprises can have the opportunity to cover a full range of diversified potential customer groups, and can seize potential customers at different purchase stages and different purchase needs at the same time;

4. A variety of tools to help manage the promotion of the situation, provide the information required for promotion decision-making, can be more scientific, simple and efficient management of the entire promotion process and promotion results, and provide enterprises with more abundant practical tools for optimizing the promotion effect.

It is very simple to use the phoenix nest system, open the promotion background Qi Xu, register a promotion account, and you can use the phoenix nest system. There are many products included in the Phoenix Nest, such as: Business Bridge, Local Through Train, etc., which are all services and the Phoenix Nest system.