How to successfully enter supermarkets and shopping malls

The way goods enter the supermarket:

1. The manager of the commodity or fresh food department conducts market research and finds that a certain product of a certain company is good, so he should contact the person in charge of purchasing who manages this kind of commodity and ask the supermarket to buy the product. At this time, the purchase will comprehensively consider whether the supermarket purchases the product in line with the supermarket's positioning, the possible impact of the product on the supermarket's gross profit, etc.

2. The product manufacturer or distributor will directly send the new product trial or tasting to the supermarket procurement department, and the purchasing personnel will decide whether to buy it after weighing.

3. The purchasing staff looks for products that consumers in the supermarket may like in the market.

4. Ordinary products, the general supermarket has a special OMS system, if it is the lack of goods, the system automatically places an order, if it is, it needs to be artificial, it is signed by the manager of the supermarket department, and the application is entered into the system, the supermarket purchases or the chain will review the form, if the application is passed, the merchant will deliver the goods to the supermarket.

I don't know what the commodity LZ is talking about, but I'll give you an example of agricultural products.

How produce can get into the supermarket smoothly.

What are the strict requirements of large supermarkets for products entering the supermarket? Taking Zhongbai warehousing as an example, it is exempt from field fees, bar code fees and handling fees for agricultural products, but this does not mean that all agricultural products can be sold unimpeded. Agricultural products want to enter the supermarket, roughly have to pass several passes:

The first is quality. Zhongbai has strict requirements for the quality of agricultural products. Aquatic products must be cultivated in the water quality of national second-class lakes; Fruits and vegetables must be pollution-free agricultural products; Rough processed agricultural products need to have a formal quality inspection report, and the village committee certifies that they are agricultural products produced and sold by farmers; Livestock and poultry products must also pass through quarantine by the quarantine department.

The second level is to look at the sample and talk about it. The third level is the on-site inspection, which mainly examines whether the quality is really excellent, whether it can be mass-produced, and whether it can meet the supply demand. After the "three passes", the supermarket will sign orders with professional households and farmers, stipulating the time, quantity, amount and delivery of the store.

For the fishing, harvesting time and arrival time of fresh agricultural products, each supermarket has some specific requirements, once it is determined to be the first party, the supermarket will have a special person to contact and tell it the specific operation method.

What are the lessons of farmer producers who want to get their products into supermarkets? According to a person from a fruit professional cooperative, agricultural products need to pay attention to five aspects when entering the supermarket:

First, find the right distribution center. Large supermarkets purchase agricultural and sideline products through distribution centers, and some supermarkets purchase through their own distribution centers, such as "Carrefour" and "Metro", which are all purchased by the distribution center of the Shanghai headquarters, and then shipped to outlets across the country; Some supermarkets entrust other purchasing companies to purchase, such as the fruits sold by Shanghai "Yichu Lotus" supermarket, which are provided by Shanghai Fruit Company. Only by finding the right purchasing unit can it be possible to establish a supply relationship with the supermarket.

Second, it is necessary to provide relevant tax vouchers. For self-produced and self-sold agricultural products, it is necessary to provide the supermarket with a certificate of self-production and self-sale, so that the supermarket can use it to deduct taxes.

Third, we must provide a certificate of quality inspection. If agricultural products want to enter the supermarket, they must do a good job in product quality testing. The test report of agricultural products entering the supermarket shall be subject to the test report of the quality inspection department.

It is best to have a pollution-free base and the title of green product. "Yichu Lotus" supermarket requires that the agricultural products entering the supermarket must not only meet the standards of local pollution-free agricultural products, but also meet the requirements of national pollution-free agricultural products. In order to achieve a stable quality of agricultural products, it is necessary to formulate a standardized production system and plant and breed according to standards.

Fourth, there must be a registered trademark and bar code. Without trademarks and barcodes, it is difficult for products to enter the supermarket.

Fifth, it is necessary to ensure the freshness of agricultural products. The freshness of the produce is an important aspect of whether the product is acceptable to the supermarket.

Dear, for you to find out the business model of opening a supermarket is as follows: 1. Joint operation generally refers to the joint operation of the supermarket and the first business, the first business is responsible for the purchase of goods, the inventory of goods and other business management, the ownership of the goods belongs to the first business, but the general cashier is responsible for the supermarket, and the supermarket can generate profits according to the sales of the first business. 2. Joint sales generally refers to the meaning of consignment sales, which is generally supplied by the supermarket for the goods required by the supermarket, managed and sold by the supermarket, the supermarket has the right to operate and own the goods, and the settlement is generally the actual sale, the supermarket generally does not bear the inventory backlog of goods, but to bear the loss of goods; 3. Leasing generally refers to the leasing relationship between the supermarket and the supermarket, and the supermarket gives the designated area to the supermarket to operate, and the supermarket is generally not responsible for all the projects of the commodity operation, and the supermarket is given the relevant expenses for each cycle (month and year), and the cost is generally generated according to the size of the area, electricity, water, consumables and other items;