My product is not registered with a brand trademark, can t I make my own brand when I enter the supe

Yes, but different supermarkets have different requirements, and some goods are mandatory to register trademarks.

Moreover, a registered trademark has the following benefits:

1) Trademarks belong to the category of intellectual property rights, registered trademarks enjoy exclusive rights, protected by law, can prevent others from preemptively registering, prevent competitors from following up or imitate, and can also prevent themselves from unintentionally infringing on others, which is the need for enterprises to continuously improve themselves, develop efficiently and improve their competitiveness.

2) The registered trademark is the embodiment of the operator's business awareness and confidence, which is conducive to expanding publicity, creating a brand, and laying a good foundation for the enterprise to become bigger and stronger.

3) Registered trademark is a guarantee and symbol of the quality of goods or services, which can enhance the value of products or services and enhance the reputation of enterprises; Enhance consumers' sense of security and trust, increase sales, and improve profit margins.

4) A registered trademark is an intangible asset of an enterprise, which can be pledged, transferred, inherited, or licensed to others to use, thereby converting great value.

5) Registered trademarks are conducive to the development of partners and smooth entry into sales channels. In reality, sellers with a good reputation generally choose partners with registered trademarks in the spirit of being responsible for consumers, or worrying that the company's trademark infringement will affect themselves.

I don't know which city you are in, in Beijing, all major supermarkets need a trademark registration certificate, some supermarkets can be relaxed, only require a notice of acceptance of trademark registration, you can ask your local supermarket in detail, if you can enter the store with the "notice of acceptance", you can register now, you can get it in about a month.

To open a supermarket is not necessarily to handle the business Liang Ying brand, but the trademark is a sharp weapon of business war, is the pioneer of market development, registered trademark is the premise of obtaining the exclusive right to use the trademark, only the registered trademark can be protected by the law, and the unregistered trademark can not only not be protected by the law, but also may be pursued by other trademark owners for infringement liability, and all advertising and ** activities may be for others to do the wedding dress. A beautifully designed and attractive logo is not only easy to remember, but also enough in itself to have the effect of advertising and advertising to promote goods and attract consumers to buy. Of course, it depends on how you want to run it, if you just open a small supermarket and don't want to grow big, it doesn't seem necessary.

But if you want to do a good job and become bigger, of course, you need to apply for registration to facilitate future expansion, chain and other matters. If you need help, you can consult the intellectual property ****** of Beijing Andukite.

1. What documents do you need to open a supermarket?

The following materials are required to open a supermarket to apply for a business license: "Application for Registration of Supermarket Establishment" signed by the legal representative of the supermarket; Articles of Association signed by all shareholders; Certificate of qualification of legal person shareholder or ID card of natural person shareholder and its copy; Copies of appointment documents and ID cards of directors, supervisors and managers; Proof of appointing a representative or entrusting a person; ** ID card and its photocopy; Proof of use of residence.

2. Precautions for opening a supermarket.

1) Safety always comes first. This safety refers to personal safety and business safety, such as children pinching injuries, elderly people falling or the intervention of urban management, health, industry and commerce related departments, malicious troublemaking by peers, and even sudden weather changes that lead to the inability to carry out outdoor scenes. Therefore, novices who open a supermarket must have a set of pre-plans before opening.

2) There will be a lot of customers on the scene, the store should be divided into staff in advance, for different customers by different staff to help customers buy, and it is recommended to buy, buy more than 1 piece of wine, two hours can be delivered to the door, the cashier is responsible for the unified person.

3) Within a few days of opening, tie more colorful balloons and streamers in the store, and around the store, there can be a note in the balloon, ready to give customers who have purchased a certain amount of money**, and the winning rate is 1 to attract popularity and betting.

4) To record the customer's information, the first time to come are new customers, pay attention to try to remember their name, when you come again, you can call out their name, or know the customer's preferences, for a stable source of customers to lay a good foundation.

5) Invite representative figures to visit and cheer in the store, form a good beer among customers, and establish their own public resources, such as the director of the neighborhood committee, the street office, the city management and other related figures.

Q: I want to open a supermarket and need a trademark, but I don't know how many types of trademarks to buy, who can sue me?

Answer: There is no clear category of supermarket trademarks, what do you need to do to return goods to register what commodity class trademarks, but supermarkets have 35 types of indispensable trademarks: 3503 for others to promote import and export ** 350005, auction 350030, for others to promote 350071, for others to purchase He Tou (for other enterprises to buy goods or services) 350085, marketing 350106, **marketing 350107