Functional features of a real distribution system and how to choose one

Clause. First, through the WeChat distribution system, you can manage your own stores well, and merchants can define their own stores through this system, so that their goods become more personalized and full of characteristics. You can also set up the system background of your own distribution and choose the distribution model that suits your store.

Clause. Second, the WeChat distribution system can allow merchants to manage their own goods very well, we all know that each store does not have more than one product, the distribution system can be based on the attributes, size, type, role and other different attributes of the goods, simply classify the products of their stores, so that merchants can manage their own goods more reasonable and easy.

Clause. Third, the WeChat distribution system can ensure that businesses use the WeChat circle of friends for publicity, and through the fission model, let each friend become their own propagandist and salesman, so that their electric batches and goods can be promoted to the greatest extent, and the fastest realization of the profitability and sales of goods.

WeChat distribution system as the trend in today's sales market, there are many irreplaceable functions and features, only an accurate understanding of his function, full use of it, in order to maximize its advantages, so that their stores run better.

First, it can help businesses better fission and expand customers.

One of the significant advantages of the distribution model itself is that it can help merchants better acquire customers. Through the multi-user distribution system, you can set up relevant distribution commissions, distribution rules, etc., which can standardize the entire process of distribution business, so as to achieve good results in distribution business to a greater extent.

Distribution can bring many benefits to distributors, and by obtaining distribution commissions, it can effectively stimulate the enthusiasm of distribution, which is more conducive to the fission and expansion of customers.

Second, it can make the products of the platform get better sales.

With the help of a professional multi-user** distribution system, it is also possible to get better sales of products in the platform. Because distribution mostly relies on the relationship between friends, it is relatively easier to gain the trust of users, and users will be more willing to buy products through the introduction of people they know, so that the products can have better sales.

Third, it can help the platform effectively reduce the cost of publicity and promotion.

If you want to enhance your popularity online, you also need to carry out publicity and promotion, but the previous publicity and promotion methods often cost a lot of money, and the results achieved are average. By carrying out distribution business, it can help the platform effectively reduce the cost of publicity and promotion, and at the same time of distribution, it can also effectively help the platform to enhance its popularity and enhance the influence of the platform. This is doubly beneficial for the platform.

Fourth, it can effectively regulate the bad behavior of distributors.

Although distribution has many advantages, it is a difficult problem for distributors to manage. In the situation that the whole people can distribute, the distribution market is also prone to chaos, the phenomenon of counterfeit goods prevailing, through the multi-user distribution system can effectively standardize the process of distribution business, effective management and monitoring of distributors, so as to ensure the stability of the market, so that the distribution market is more orderly.

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1. Expand enterprise sales channels: build product distribution channels that only belong to their own Shiqiao code for enterprises;

2. Accelerate the distribution speed of enterprises, enhance the visibility of enterprises, establish a wide brand image, and increase user trust;

3. It helps enterprises to quickly recruit many high-quality distributors and merchants;

4. Speed up the return of funds, the online distribution system can shorten the payment period, so that the payment can be returned as soon as possible;

5. To solve the problem of enterprise inventory backlog, due to the acceleration of product distribution, it has solved the inventory backlog problem faced by many small and medium-sized enterprises for a long time.

Specifically, the functions of the distribution channel mainly include:

First, research, i.e., the collection of information necessary for planning and exchange;

second, that is, to design and disseminate information about the product to encourage consumers to buy in the stove;

Third, contact, that is, to find and find potential buyers for the manufacturer, and communicate with the buyer of the slag branch;

Fourth, cooperation, that is, according to the buyer's requirements to adjust the best products, including grading, classification and packaging activities;

Fifth, negotiation, that is, on behalf of the buyer or seller to participate in the negotiation of ** and other transaction conditions, in order to facilitate the signing of the final agreement, and the transfer of product ownership;

Sixth, physical distribution, i.e., storing and transporting products;

seventh, financing, i.e., collecting and dispersing funds to cover some or all of the costs required for distribution work;

Eighth, risk-taking, that is, taking all the risks related to engaging in channel work.

Functions of distribution channels.

First, classification. Including the classification, classification, assembly, packaging, etc. of the product, so that the product can meet the needs of customers.

Second, logistics. This includes transporting and storing products to reduce the pressure on production companies.

Third, financing and guarantees. That is, to obtain and spend funds for channel work and to guarantee the production of enterprises.

Fourth, risk-taking. That is, to bear all the risks related to the channel work and part of the risks for the production of the enterprise.

Fifth, look for customers and **. That is, to find as many customers as possible and carry out corresponding ** activities to attract customers.

Sixth, survey the market and feedback. That is, to use the advantages of being familiar with the market, timely feedback the market information to the production enterprises, so that they can produce products that meet the needs of the market.

Product distribution channels refer to all enterprises and individuals that take ownership of, or facilitate the transfer of ownership of, a product or service during the transfer of such products and services from producers to consumers. So what are the functions of the product distribution channel?

(1) Sales function

Enterprises achieve product sales through channels, achieve business goals, and win profits, which is the most direct, basic and effective function of channels.

(2) Negotiation function

Negotiation is the activity of a producer or operator to find potential buyers and contact them to achieve a transaction.

(3) Communication function

The channel has the function of communicating commodity information up and down and contacting the customer relationship between channel members.

(4) Service functions

The channel also undertakes the function of providing services to downstream channel members.

(5) Information function

Distribution channel members collect and collate information about consumers, competitor-level marketing environment, and other influencers through market research, and pass the information on to other channel members within the channel through various channels.

(6) Logistics function

Logistics is mainly the transportation, storage and distribution of goods in the circulation link.

(7) Risk-taking function

Risk-bearing refers to the conversion and sharing of market risk among channel members in the process of commodity circulation, along with the transfer of commodity ownership.

(8) Financing function

The channel is also a channel for financing. Whether it is manufacturing goods or selling goods, it is necessary to invest money to complete the task of transferring the ownership of goods and transferring physical goods.

Characteristics of product distribution channels

1. The distribution channel reflects the process of realizing the value of a particular commodity and the transfer process of the commodity entity. The distribution channel connects production at one end and consumption at the other end, which is a complete circulation process of business barriers and precursors from the production field to the consumption field. In this process, there are two main types of movement:

One is the movement of the form of commodity value (the transfer of commodity ownership, i.e., the flow of commerce), and the other is the movement of the commodity entity (i.e., logistics).

2. The main body of the distribution channel is the merchant middlemen and middlemen who participate in the process of commodity circulation.

3. In the process of the flow of goods from producers to consumers, the ownership of goods is transferred at least once. In most cases, producers have to go through a series of intermediaries to resell or resell their products. The more ownership is transferred, the longer the distribution channel for the goods; And vice versa, too.

4. In the distribution channels, directly or indirectly related to the transfer of commodity ownership, there are a series of circulation auxiliary forms, such as logistics, information flow, capital flow, etc., which play a very important coordination and auxiliary role.