How to do a good job in the tourism planning of scenic spots

Tourism planning is a product of multi-party interest coordination, tourism planning must coordinate the interests of foreign residents, developers, future generations, and planning must coordinate the consistency of environmental benefits, social benefits and economic benefits, and the tourism planning of scenic spot demand is such a plan. To do a good job in this kind of tourism planning, the planning needs of the client, the preparer, the reviewer, and the monitoring party work together. So what exactly should we pay attention to?

1. The analysis of one-sidedness is conducive to recognizing the current situation. Including the analysis of its own conditions, the analysis of the conditions for the transformation of advantages; Profiling of the internal environment, detailed profiling of secondary competitors, and more. As long as there is a thorough and detailed analysis of the current situation, we can recognize the essence, have a clear purpose, and formulate an ineffective, common, and suitable plan.

2. The structure is intact, which is conducive to the coordination of all parties. Tourism has the widest reach, and it is necessary to think carefully about the coordination with various industries. Moreover, different plans have corresponding content requirements, and good planning should be considered in many aspects, and the structural content should be intact, and it should not be left out.

3. Tailor-made, which is conducive to practice. Tourist attractions (points) are not a thousand points, and the planning content cannot be generalized. Each tourism planning project has a specific situation, and a good tourism planning must be tailored and tailored on the basis of the norm to meet the requirements of the tourist attractions (points) in the future.

"Clothes" is not the more expensive the better, nor the more fancy the better, the key is to "fit"!

4. Highlight the key points, which is conducive to dealing with the key. Each project has one or several key achievements, and good planning can grasp the key achievements and break the key points, which can lead to other achievements.

5. Planning review is conducive to keeping pace with the times. The English of the review is review, which means reminiscing and summarizing, and it is said that "the plan is not as good as change, and the tourism plan is not as good as modernization", but in fact, it is secondary to say that the change of the social situation affects the implementation of the plan. In the fast-paced ancient society, "change" is permanent, and when the "time" and "momentum" of the plan have undergone serious changes, the tourism plan should be able to be reviewed in a timely manner.

Who is OneAction? A responsible tourism planning company, founded by Tang Jun, and important members have rich industry experience; In China, it is the first to advocate a partnership consulting service model, treating the motherland and customers with the position of equality, value and participation; Believe that controversy is valuable, and do not make quiet plans; Believers in "landing" planning, do not make plans that look beautiful, sound moving, and are overwhelmed to do, and the plan of the integration of innovation and action must be the most suitable for the customer's execution ability and the most in line with the actual needs of the market; He has successfully consulted on development planning and design for many cities and scenic spots.

Tourist attraction is the smallest unit in the tourist attraction, composed of more than two kinds of scenery, tourism activities are relatively single, and there are corresponding tourism service facilities. If each scenic spot is successfully designed and developed, and the management is efficient, then the Envision Design Institute believes that the entire scenic spot will have strong competitiveness in the tourism market. Specific to the planning and design of tourist attractions, there are roughly the following points to pay attention to:

1. Point planning should emphasize "people-oriented".

It is necessary not only to design tangible buildings and venues, but also to fully consider the experience of tourists, consider the feelings of tourists from more subtle aspects, and provide the most intimate services to improve the comfort of tourists. For example, design rain shelters in rainy places. Visitors with special needs should be taken into account, and there may be some special groups of people who need special services, and their needs should be fully taken into account in the design of the attraction.

Eliminate potential security hazards, regularly inspect facilities for potential safety hazards, and ensure the safety of tourists.

2. Scenic spot planning should have a clear purpose.

Attractions should have an attractive and novel design concept that meets the needs of the target market. In order to attract more "passing business", the entrance of the attraction should be designed to attract tourists passing by the attraction. Plan your attraction's profitable facilities to maximize your revenue.

For example, the main dining spots should be designed in the middle of the tour route or near the end of the tour, as there will not be too many tourists eating before the tour.

3. The design of scenic spots should be beautiful, coordinated and practical.

The design of the scenic spot should consider the theme and style of the entire scenic spot, and the specific conditions should be combined in the specific planning and design, and each landscape and each building must be in harmony with the overall environment. Architectural design and other designs should be designed with the principle of aesthetics in mind, and should form a beautiful picture with the environment. Focus on practicality and functionality.

The design must be related to people's lives, must meet people's travel needs, and have a certain affinity and care.

There are several factors to consider when planning a travel itinerary, and here are some suggestions:

Destination selection: The first thing you need to do is decide which destination you want to visit. You can consider your interests, travel budget, time and other factors to choose a destination that suits you.

Tour Time: Determine the time of the tour, including the departure date and return date. It is important to note that the tour time includes not only the time to arrive and leave the destination, but also the transportation and rest time during the trip.

Budget: Determine your travel budget, including airfare, accommodation, transportation, meals, attraction tickets, shopping, and more. According to your budget, you can make a reasonable travel plan and avoid spending more than you budget.

Transportation Arrangements: Determine transportation arrangements for the duration of the tour, including transportation to the destination, local transportation, and transportation to leave the destination. You can choose different modes of transportation according to your sleepy preferences and budget.

Catering arrangement: Arrange reasonable meals according to the travel plan and budget. You can get information about local cuisine and try local specialties through the Internet, travel books, etc.

Accommodation arrangement: Choose the right accommodation according to your budget and travel plans. You can choose hotels, homestays, youth hostels and other types of accommodation that do not accompany Wang Yuan.

Travel planning: Combine all of the above factors to make a travel plan. Some free time can be arranged to allow you to explore and experience the local culture and customs freely during the tour.

Finally, it is important to note that the tour plans are subject to change and need to be adjusted appropriately according to the actual situation.

I will stratify this issue from the four levels of scenic spot quality, ticket price, service level and tourism experience, hoping to help you better understand.

First, the quality of scenic spots.

The quality of the attraction is a key factor in deciding whether it is worth a visit or not. Some scenic spots have lost their original appearance and character due to neglect or overdevelopment, resulting in a poor visitor experience. For example, some originally quiet mountain scenic spots, ruins or historic sites, in the process of excessive commercialization, may lose their original characteristics and become decorations, gimmicks or tourist routines.

2. Fare. Attraction ticket prices are one of the factors that tourists must consider. If the ticket price of the attraction is too high, and it is difficult for tourists to feel the value and satisfaction of the tour after purchasing the ticket, such an attraction will be considered unworthwhile.

In addition, some attractions may adopt additional fees, inflated services, etc., so that tourists will feel that they have spent money unjustly. Therefore, when choosing an attraction, tourists should not only consider the admission fee**, but also look at whether there are other costs and whether there is reliable information on ticket discounts, such as purchasing packages, combo tickets and tourist cards, so as to better control the cost of travel.

Third, the level of service.

The service level of the scenic spot is also one of the important factors for tourists to choose the scenic spot. Some scenic spots may not be planned and managed in too many aspects, resulting in low tourist service levels, imperfect public facilities and many other problems. The low level of service often has a greater impact on the travel experience of tourists, such as poor service quality of tour guides, untimely cleaning, and chaotic traffic.

When choosing an attraction, tourists should know the service level and facilities of the scenic spot in advance so as to be better prepared.

Fourth, travel experience.

The tourism experience is the ultimate criterion for judging whether a scenic spot is worth visiting, including the scenic beauty, cultural value, customs and other attractive factors of the scenic spot. If the attraction is just an artificial gimmick or just exists for commercialization, then tourists will inevitably feel disappointed and dissatisfied when visiting. Some attractions require tourists to walk a little more in the scenic area to enjoy the real beauty, and tourists need to have a positive attitude and patience to experience the scenery and culture of the scenic area.

Therefore, when choosing an attraction, tourists should not only evaluate it based on official publicity and strategy information, but also judge whether it is worth visiting based on their own personal comfort and subjective feelings.

To sum up, in order to avoid encountering unworthy attractions, tourists should understand the quality, ticket price, service level and travel experience of the attractions in advance, so as to better choose their favorite attractions and ensure the value and satisfaction of the tour.

Tourist attraction planning refers to the overall deployment and specific arrangement of various tourism elements in order to scientifically protect and rationally develop various resources, effectively operate and scientifically manage tourist attractions, and give full play to the value of scenic resources. According to the different content and depth of the planning, the tourism planning of scenic spots is divided into three different levels, namely, the overall planning of tourist attractions, the regulatory detailed planning of tourist attractions, and the construction planning of tourist attractions. In addition to these three planning levels, tourist attractions can also prepare scenic tourism planning or conceptual planning, tourism project planning, or development planning for specific construction projects according to the characteristics of each scenic spot.

Different levels of planning differ in content, depth and methodology.