What are the more famous cross border e commerce platforms in Japan?

Rakuten: Founded in 1997, Lotte belongs to Rakuten Co., Ltd., which is currently a well-known virtual business district in Japan. Rakuten platform products are complete, colorful, with many loyal customers, Rakuten in addition to sales have a lot of business processes **, and Rakuten supports the use of multi-country languages, in ** merchants do not have to worry, Rakuten and Alipay and PayPal have cooperation, but to achieve free conversion of multiple national currencies and the conversion exchange rate is very low.

In terms of logistics, Rakuten mainly uses international postal EMS for delivery, which has great security, and Rakuten is currently the big brother of Japan's cross-border e-commerce industry. At present, Lotte has entered a mature stage, and merchants also need to consider whether they have enough strength when moving in, and it is more helpful for the development of merchants to consider comprehensively in combination with their own situation.

Amazon Japan: Amazon's global reputation does not need too much introduction, I believe everyone is familiar with Amazon, Amazon Japan, as a Japanese subsidiary of Amazon, also has the advantages and characteristics of the head office, whether it is logistics, product quality, customer service after-sales, etc., Amazon provides customers with top services, and Amazon Japan also has a number of FBA warehouses and customer service centers in Japan, and the product categories are also rich and diverse, favored by Japanese consumers, Merchants who want to enter Amazon Japan should not only understand the advantages of Amazon Japan, but also understand the shortcomings in all aspects, and then comprehensively consider whether it is more suitable for them to settle in and develop.

Yahoo Yahoo in Japan: Yahoo is also a very popular online shopping in Japan**, **The main business is daily necessities, and there are many**discounted cosmeceutical brands, users do not need to search for the official product brands one by one when using Yahoo, Yahoo can provide users with a comparative analysis of a number of cosmeceutical brands. And Yahoo also supports Alipay payment, which is very friendly to Chinese buyers, the only disadvantage is that Yahoo is not currently compatible with foreign direct mail, and the transaction must be completed through transshipment.

Starday: Stardy is a relatively late enterprise in Japan, the platform started with retail before doing cross-border e-commerce, and has its own part of the consumer group since Japan, and the Stadray platform relies on the global ** chain system to provide Japanese consumers with a high-quality shopping experience, Starday is not inferior to the big brothers in the Japanese market in terms of logistics and transaction channels, the platform cooperates with a number of logistics companies, and also has its own warehousing center in Japan. In November, WeChat Pay and Alipay payment channels were officially opened, providing great convenience for China's cross-border e-commerce merchants.

The establishment of Starday provides a new entrepreneurial channel for Chinese merchants.

Japan's more well-known cross-border e-commerce platforms mainly include:

1. Rakuten.

2. Amazon Japan.

3. Yahoo Japan.

4. Qoo10 Japan Station.

5、kakaku

6、starday

In the development of the cross-border e-commerce industry, the Japanese market has a great advantage. Japan is one of the most economically powerful countries in the world, and it is also the only country in the world that has achieved industrialization and urbanization, and has a leading level in industry, economy, and science and technology.

In addition, due to Japanese cultural traditions and aesthetic requirements, Japanese consumers prefer simple, classic, generous, and practical goods, and there is also a great demand for internationally renowned brands. As a result, Japan's cross-border e-commerce industry is developing rapidly. Since 2020, the outbreak of the epidemic has provided opportunities for the cross-border e-commerce industry.

In this context, the scale of the China-Japan cross-border e-commerce market has shown an upward trend year by year. With the increasingly frequent economic and trade exchanges between China and Japan, the scale of the China-Japan cross-border e-commerce market will be further expanded.

In general, the next few years will still be the best period for the development of the cross-border e-commerce industry, and the future will be the best period for the expansion of the cross-border e-commerce market. I hope everyone can seize the opportunity to make a big difference in the cross-border e-commerce industry.

Yahoo in Japan, there are many ** in China.

1.Amazon, the platform has perfect logistics and after-sales services, and also has a number of FBA warehouses and offline service centers, which are also very popular in the Japanese market in pursuit of perfection, but the main problem of Amazon is that the competition between merchants is too fierce and not suitable for novices to settle in.

This platform can be settled by both companies and individuals, and generally under the premise that the data is complete and true, the review time for self-employed individuals is about 7-15 working days.

3.Rakuten, Rakuten this platform is very popular in Japan, basically every Japanese citizen has purchased goods on the Rakuten platform, Rakuten's service greatly protects the rights and interests of consumers, but it has a great disadvantage for merchants.

4.Yahoo, this platform mainly deals in some daily necessities and cosmeceuticals, but the disadvantage of this platform is that there is no foreign direct mail, and merchants need to transship, so it will be more troublesome.

This platform was founded in 2015, although it is a new type of platform, but it is not inferior to Amazon's big platforms in all aspects, it is precisely because the platform has been established not long ago, the number of merchants settled in is far less than that of the big platform, and there are fewer merchants, which means less competition, which is also one of the reasons why it is suitable for novices to settle in. Dedicated to providing customers with a high-quality shopping experience, this platform opens up a whole new path for entrepreneurs.

1. Understand the Japanese market. Starday sellers should fully understand the Japanese consumer market and choose to choose some products that are popular, have large market demand, and are relatively less competitive. This can undoubtedly bring better sales data to the store.

Starday sellers also need to do a good job of market research in order to improve their core competitiveness after selecting products. Secondly, the product cycle of the selected product should be at least one year or more, which is conducive to the upgrading of subsequent products, and you can also choose to meet the current trend and pay attention to the search volume of keywords. There are also products that should be as light as possible, low cost, and easy to transport over long distances.

The volume and weight of the product directly affect the calculation of the shipping cost, and the product that is too heavy will eat up the original profit, resulting in the income is not as expected. And in the process of cross-border transportation, the goods may be lost, and the choice of light and small goods will have a greater probability of avoiding the possibility of being lost by logistics. Finally, it is important to note that the goods you choose must not be infringing.

2. Improve product quality. Japanese consumers, striving for excellence, require Starday to strengthen their understanding of products, refine the consumer group, and build stores in a refined manner to attract stable visitors and convert customers. Finally, Starday cross-border e-commerce is constantly strengthening organizational optimization in operation and after-sales service.

In fact, the overall direction of each cross-border e-commerce platform is similar. Therefore, small details such as service attitude are the key to widening the gap between platforms. Cross-border e-commerce platforms can provide professional training and guidance to employees on a regular basis.

In addition, employees can be given full care and rewards through the salary system and corporate culture to ensure the stability of employees, improve the happiness of employees, and improve the energy efficiency of products and stores. In addition, logistics is also a key point, the logistics efficiency mastered by the platform is better, the delivery of products is faster, and the corresponding peak season maintenance efficiency has also been greatly increased.

3. Purchase goods on time and seasonally. For example, now, with the popularity of heating products abroad, foreign traders seem to have found spring and began to flourish, opening a wave of China's "warm products" export fever. It is necessary to select products that can provide heat for sale.

No matter what industry you are in, you must provide seasonal products so that consumers' choices are diverse. When consumers have a good shopping experience, they must have their next shopping experience. At the same time, it is also necessary to deal with different customer groups, and good communication can also improve the shopping satisfaction of users.

Another thing is to choose a good logistics company, which can not only ensure the integrity of the product, but also deliver it to consumers more smoothly and faster.

Think.

More than half of all retail transactions in Japan take place on these three platforms: Amazon Japan, Rakuten, and Yahoo. These three platforms are the most mainstream e-commerce platforms in Japan, among which Amazon is the most profitable, and it is also the platform that is more suitable for novices to consider first.

Localized operation is what distinguishes cross-border e-commerce from domestic e-commerce, and different countries have many different habits. If you want to develop the corresponding market, it is best to achieve localized operations.