What are the benefits of 3D product animation for businesses?

The three-dimensional animation promotional video of the product can generally be completed by the three-dimensional moving orange air painting production company. In terms of content, it can mainly show the functional features of the product. If necessary, the production process of the product can also be added, which is based on the specific needs of the customer.

The advantages of the three-dimensional animation promotional video of the product are very prominent, it can be used to show customers and show the functional characteristics of the product, which not only changes the monotony of the traditional introduction, but also leaves a deep impression on consumers.

The three-dimensional animation of the product can also carry out internal training for employees, and the vivid and interesting animation makes employees more aware of the company's products and brand culture, so as to achieve a good training purpose. The three-dimensional animation of the product is used in advertising, commercial exhibitions, press conferences and other places to display products, and will play a good role in publicity.

A good product three-dimensional animation production will greatly improve the image of the enterprise and the popularity of the product, its development makes the enterprise occupy a dominant position in the fierce market competition, with the obvious advantage of the ruler.

The application of 3D animation collapses in the field of false reputation.

With the continuous development of computer 3D imaging technology, 3D animation has been widely used in various fields. Whether it's a simple, static product display, or a complex, dynamic VR virtual, 3D animation can be realized by relying on the strength of the powerful technical reputation splitting technique. The main application areas of 3D animation are:

3D animation, VR virtual model board, electronic building book in the field of architecture, etc.; digital city, urban planning, municipal planning, etc. in the field of planning; Scenic spot promotional films, garden landscape planning, etc. in the field of landscape landscape; Product demonstration animation in the industrial field, production process demonstration animation, etc.; Advertising titles, film and television special effects, character animation, etc. in the field of film and television.

1.Increase customer confidence in buying.

With the help of three-dimensional animation of product promotion, at the same time, the maintenance of the equipment, fault judgment and maintenance tutorial can also be directly delivered to the Kezhen Lianghu, which can not only strengthen the technical reserves to ensure the good operation of the equipment, maintain and repair in a convenient way, but also increase the confidence of customers to buy, at the same time, the royal transport also indirectly reflects the company's product value, can become a good publicity tool for enterprises.

2.Easy to carry, visually stunning, and easy to remember.

Compared with portable tools to go to exhibitions and other publicity, product promotion 3D animation is not only conducive to carrying, but also can demonstrate equipment or production lines that cannot be carried. At the same time, you can divide the key points in a hierarchical manner, and use the visit to better understand the products and projects.

3.Increase the hit rate of project bidding.

Bidding for some engineering projects, equipment and so on need to fully explain the characteristics and advantages of the product, and use the principle and structure of the product to promote the three-dimensional animation of the product, so that customers can understand the advantages of the product in a short time. Make a lasting impression on your customers, which increases your chances of winning the bid.

4.Reduce risk and increase transaction rate.

The three-dimensional animation of product promotion is realistically simulated according to the mechanical design drawings of the shape and function of the machinery, which can not only guide the training of production and sales personnel, but also replace physical samples as market research to understand customer feedback on new design products, reduce the risk of new product development, and improve the transaction rate.

The product is presented through three-dimensional animation has become a more popular way in recent years, and it also has a great role in promoting product marketing, three-dimensional mechanical animation production is also the preferred product animation method in the machinery industry, Yiyuan animation has sorted out some of the benefits of three-dimensional product animation for product marketing, let's take a look, I hope it will help you:

How to let customers understand new products in a short period of time and accurately position new products? 3D product animations can be a big help.

Clause. First, more vividly express the advantages and characteristics of the product.

Three-dimensional animation of the product is a relatively fast way of publicity, which can present the function of the product more clearly and intuitively, and the part of the product that needs to be explained is specially introduced according to the requirements, and the content that is difficult to understand or expressed in language can be expressed with three-dimensional animation, and plays a great role in promoting the product promotion in the form of three-dimensional product animation.

Clause. Second, more intuitively express the principle and function of the product.

Product three-dimensional animation refers to the use of animation in the form of animation to show the appearance, principle, characteristics, functions and usage methods of the product, so that customers can understand the new product more intuitively, and use the expression of animation to bring interest to customers, so that customers have a certain degree of awareness of each information of the product while seeing the product.

Clause. 3. Reduce the cost of physical models of product production and shorten the product development cycle.

Product 3D animation uses the combination of computer technology and animation technology and product design, so that the digital model of many products replaces the traditional model. The all-round animation demonstration replaces the traditional physical model scrutiny, which greatly shortens the product development cycle and enhances the market competitiveness of the product.

Clause. Fourth, improve the quality of product explanation, increase product competitiveness.

Each product has its own unique features, and its complex technical indicators and new functional feelings are often not fully explained by dictation. The audio-visual explanation of the product demonstration animation with vivid and rich pictures will convey the information to customers completely and accurately in a short time, quickly win the favor of customers, and win valuable time in business competition.

In addition to playing a key role in product marketing, three-dimensional product animation also has a certain role in promoting product visibility, corporate image shaping, and corporate culture communication.

First, the application in the field of construction

There has always been a demand for product animation in the construction industry, because the appearance of a building, as well as the internal structure, including height, width and other factors, if the traditional drawings are used to draw, I am afraid it is difficult to ensure the accuracy of all aspects of the parameters of the building, so the use of computer production of product animation, can effectively avoid the problems caused by the simple use of drawings.

Second, the application of urban planning

The layout of the city's scenic spots, streets, and other infrastructure facilities is undoubtedly the focus of urban planning, but the city area is huge, and it is difficult to fully plan the details of only a drawingThird, the application of product publicity

It is undeniable that product promotion is a common form of product animation, and for the equipment publicity of the machinery industry, the traditional shooting method has been unable to meet the needs of publicity, because it cannot show the internal structure of the equipment, as well as the state of the equipment when it is operating, which is an important reason why the traditional shooting is far less than the animation of the product.

Fourth, the application of product production process

In addition to promoting products, many companies usually want to show the production process in order to enhance the trust between customers, but most of the product production processes are precise, and if you use the actual shooting technique, it may be difficult to fully understand the details of the production process, so the significance of product animation production is also to make the details of the production process not missing, so that customers have a deeper understanding of the product, and can also improve the trust of the enterprise.

5. The influence of film and television animation

In view of the publicity needs of some products, such as mobile phones, headphones and other electronic equipment, there is no shortage of film and television animation as the production idea in the product animation industry, so it is necessary to collect various materials to express the characteristics of the product with stories and play a deeper publicity effect.

1. Many customers think that the longer the promotional video, the better.

In fact, otherwise, the longer the promotional video, the more content it can illustrate, but now is the era of paying attention to the economy, too much information often forms visual fatigue, and the result is counterproductive.

2. Most of the customers think that the format of the promotional video is the same and does not require any planning.

A promotional video that lacks creativity and Yu Lingqin's planning can only be a simple stacking of images, text and dubbing, and before production, it is necessary to analyze and sort out the product marketing purpose, the content displayed, the characteristics of the audience, and competitors; Without a strategic idea, it's hard to tell if it's going in the right direction. Many business leaders also do not realize the importance of strategy, and if the company does not have a strategy or the strategy is vague, it will inevitably lead to poor performance of promotional videos.

3. There are also some customers who think that the lower the production, the better, and the quality of the production is not important.

In the face of talking about production costs, many companies often release production needs, take a number of animation companies to bid for the way, most of them choose the lowest production, as the saying goes, a penny for a penny, the lowest quality is relatively poor, try to hypothesize: 2 exhibitors in the exhibition are in the production of 3D animation of their own products, so that through the gap in animation quality, customers will subconsciously take the animation quality as a comparison of the technical strength of the two companies' products, and many potential customers will be lost to their peers.

In the production of Li Mu's 3D industrial animation, there are some common misunderstandings that need to be paid attention to. Here are some of the main myths:

Lack of realism: One of the goals of 3D industrial animation is to create realistic and convincing effects. Lack of realism, such as the movement of objects in the animation that does not conform to the laws of physics, and the unrealistic materials and lighting effects, can weaken the audience's recognition of the animation.

Not knowing the target audience: When making industrial animation, it is essential to understand the needs and expectations of the target audience. Without adequate research on your audience, it may not be effective in conveying your message or engaging your audience.

Ignoring sound design: The importance of sound in animation cannot be overlooked. Proper sound effects and soundtracks can elevate the emotional experience of the audience's uproar and enhance the overall effect of the animation. Therefore, it is important to pay enough attention to sound design during the production process.