Pest analysis by Procter Gamble 20

political factors

1. The construction of a new socialist countryside brings business opportunities to the daily chemical industry;

2. The "Eleventh Five-Year Plan" proposes to develop light industry, including daily chemicals;

3. From April 1, the consumption tax on skin care and hair care products was abolished, and the consumption tax on high-end skin care products was increased from 8% to 10%;

4. The state has continuously promulgated relevant laws and regulations to regulate the daily chemical industry;

5. Other industrial policies.

economic factors

1. China's large population and the rapid improvement of people's consumption level have huge potential for daily chemical market demand;

2. In the past 20 years, the annual sales of cosmetics in China have grown rapidly at an average annual rate;

3. China's logistics is not satisfactory;

4. China's informatization is not very common;

5. The rise of raw materials;

6. The impact of the financial crisis on the daily chemical industry.

sociocultural factors1, affected by environmental protection, energy and other reasons;

2. The structure of China's daily chemical products will change from basic consumption to personalized consumption;

3. China's daily chemical market will change from focusing on cities to paying equal attention to urban and rural areas;

4. Procter & Gamble has a good corporate image in China.

technological factors1, the pursuit of sustainable development is the source of technological innovation, and environmental protection and energy saving also promote P&G to carry out technological innovation, these innovations can not only improve profits, but also increase sales revenue;

2. It is understood that Procter & Gamble plans to produce at least $20 billion worth of products with a relatively small environmental impact in the next five years (2008-2012). This year, Procter & Gamble also joined the Copenhagen Framework Convention on Climate Change, set a global carbon reduction footprint target for 2012, and said that it would announce the results of phased carbon reduction in a timely manner.

I'll just look at the version I typed myself.

It should be possible to hire a professional statistical company to conduct market research.

There are a lot of P&G research reports on the Internet that you can check out. Learn to learn.

The main thing is to determine the general direction first, and then work out the details.

At present, the biggest competitors are: Unilever;

If you look at a single brand, there are still many competitors, including many local companies, because of the low price, they are also very competitive!

There are almost 10 categories, 20 brands, and competitors are also distributed in different fields.

Go to the supermarket and look at the shelves to see the competitors and the approximate share. In most categories, the share of leading brands is 10%-30%. For example:

Toothpaste, the main competitor brands are, of course, Colgate and Negro sanitary napkins, and now it seems to be Heng'an, Sophie and the like...

There are many opponents of cleaning, because it has too many brands and many industries, and what everyone knows is shampoo shower gel So the biggest opponent is Unilever, as for the market share, you can go to the supermarket to see Oh, Procter & Gamble has 49, probably Unilever is only more than 20.

Procter & Gamble entered China's shampoo industry by first dividing the entire Chinese shampoo market into multiple market segments. The entire Chinese market can be divided into three parts: high, medium and low;

At the same time, in each part of the market, it can be divided into more detailed market segments according to different criteria: for example, it can be divided into various special functional markets according to different hair types and different consumer preferences; For example, according to the population density of the market, it can be divided into urban, suburban, and rural; According to age, it can be divided into youth, middle-aged and elderly markets, etc.