What should I keep in mind when designing a questionnaire?

When designing a questionnaire, keep the following in mind:1. Have a clear theme. It is necessary to draw up questions based on the purpose and content of the investigation, proceed from reality, highlight the key points in the topics, and do not allow the phenomenon of being dispensable.

2. The structure is reasonable and logical. There should be logic in arranging the questions, and the questions should be arranged in combination with the respondent's thinking logic, and should not be subjective. In general, the principles of simplicity before complexity, ease before difficulty, concrete before abstraction should be followed.

3. Easy to understand. The questionnaire should be clear to the respondent as soon as it is first seen, so that the respondent will want to take it. The language in the questionnaire should be concise, the tone should be sincere, and the questions should be within the knowledge of the respondent.

A: Investigators should pay attention to the following questions when designing the questionnaire:

1) Respect the public, choose the questions carefully to prevent harm to the public's feelings.

2) The organization of the questions should be sequential and logical. Each question may involve different aspects, but the different questions must be arranged in a sequential manner.

3) The text is concise, clear, easy to understand, not too long, do not use professional terms that are difficult for the public to understand, and do not add too many adjectives.

4) Don't use double questioning, i.e. a question is better to have only one answer. Such as: Do you like the products and packaging of our factory? This question actually contains two questions that make it difficult for the public.

5) Be precise in wording to prevent ambiguity or ambiguity.

6) Avoid tendentious wording. For example, in order to strengthen the unity of the whole factory, our factory is ready to hold a 30th anniversary meeting, do you agree?

7) Alternate answers should be comprehensive to avoid major omissions.

8) If you are not sure about the questionnaire, you can test it in a small area first, and ask some members of the public to analyze the questionnaire to see if there is anything wrong with it.

The list of issues should be simple and clear;

2.To dispel the doubts of respondents, generally a question contains only one survey indicator;

4.Similar questions are arranged together, and the order of the questions is based on the principle of easy first and then difficult, and open questions are placed later as much as possible;

5.Generally speaking, questions of fact are selective; Questions about understanding perceptions can be expressed on a scale of 1-5 (e.g., 1 represents strongly disagreement; 5 represents strongly agreed);

Questionnaire content. When designing the questionnaire, the following components should be included:

1) The purpose of conducting the survey.

2) Explanation of the answers.

3) Questions and Options.

4) Respondents' background information.

5) Acknowledgments.

Questionnaire Bullet Points. Precautions.

Instructions should be clear and easy to understand.

The optional answer items should be exhaustive, and should also include "I don't know or don't apply" or "other items".

All options for the same question must be mutually exclusive.

The wording of the question should be precise and appropriate.

Be specific.

The layout of the questionnaire should be beautiful and clear.

Leave enough space for respondents to fill in their comments.

Things to avoid. Avoid including questions that are not related to the study.

Indispensable issues that can provide important information.

It is not advisable to design too many questions without fixed answers.

Avoid asking respondents directly about their exact age, income, or other personal questions.

It is not appropriate to ask the interviewee questions that are sharp or threatening.

Don't ask questions in the negative or double negative.

Avoid asking about things that happened a long time ago.

Don't use leading questions.

For example: Would you agree with Hong Kong's housing policy?

Don't use tendentious questions.

For example, would you agree to the Mass Railroad adjusting fares reasonably?

Don't ask more than one question.

51 surveys, make surveys easier and more convenient!

If this is violated, no matter how beautiful or beautiful the questionnaire is, it will not be helpful. The essence of the questionnaire is to find out the "elements related to the survey theme" at the beginning of the questionnaire design. 2. Logic The design of the questionnaire should have a sense of wholeness, which means that there should be logic between the questions, and the independent questions themselves should not have logical fallacies.

The question settings are closely related, so you can get a more complete picture. Respondents also felt that the questions were focused and the questions were structured. Conversely, if the questions are divergent and have traces of stream of consciousness, the questionnaire will come across as random rather than rigorous.

Then, companies that regard market research as a scientific process of business decision-making will lose confidence in the survey. 3. Non-inducing Unsuccessful journalists often use inducing questions in interviews. This kind of questioning is a complete lack of professionalism if it is not deliberately aimed at reaching a certain conclusion and is willing to abandon the principle of objectivity.

In the case of questionnaires, this error is greatly reduced because there is sufficient time to prepare in advance. However, the reason why this principle is necessary is that the highly competitive market has put forward higher requirements for the development of the investigative industry. 4. Generality Generality, that is, whether the setting of the problem has universal significance.

It should be said that this is a basic requirement for the design of the questionnaire, if we can still find errors with a certain amount of common sense in the questionnaire. This mistake is not only detrimental to the collation and disaggregation of the results of the investigation, but also causes the investigation client to underestimate the quality of the investigators. 5. Clarity The so-called clarity is actually the normativity of problem setting.

Specifically, this principle refers to: Is the proposition accurate? whether the question is clear and accessible; whether the respondent is able to make a clear statement on the question, and so on.

6. Easy to organize and analyze Successful questionnaire design should not only take into account the close integration of the survey theme and the convenience of information collection, but also take into account the ease of obtaining the survey results and the persuasiveness of the survey results. This needs to take into account the post-survey collation and analysis of the questionnaire.

Summary. Dear, we are glad to answer the questions you should pay attention to when designing the questionnaire: it should have a clear topic, be reasonably structured and logical, easy to understand, not too long and easy to statistical analysis.

What should I keep in mind when designing a questionnaire?

Dear, we are glad to answer the questions you should pay attention to when designing the questionnaire: it should have a clear topic, be reasonably structured and logical, easy to understand, not too long and easy to statistical analysis.

1. There should be a clear theme, according to the purpose of the investigation and the content of the investigation, the topic should be based on the actual situation, the topic should highlight the key points, and the phenomenon of dispensability should not occur. 2. The structure is reasonable and logical, and the questions should be arranged logically in combination with the respondent's thinking logic, and should not be subjective. In general, the principles of simplicity before complexity, ease before difficulty, concrete before abstraction should be followed.

3. The easy-to-understand questionnaire should have a clear feeling at a glance when the respondent just enters the eye, so that the respondent is willing to carry it. The language in the questionnaire should be concise, the tone should be sincere, and the questions should be within the knowledge of the respondent, and should not be suggestive. 4. The time of the questionnaire should not be too long, and the time should be less than 20 minutes, not too long.

A survey that is too long will make the questioner feel like a waste of time, which will lead to abandonment, and if there is a special need and a lot of questions must be set, a questionnaire can be divided into two questionnaires. 5. The establishment of statistical analysis problems should be fully considered to facilitate the development of later work, and the variables should not be set too much, and more problems should be solved with the least number of variables, especially the later data statistics and analysis is a complicated work, so the operability of the later stage must be considered when designing the questionnaire.