What should you do if you want to do a good job in the advertising industry?

Be good at creative discovery.

The most basic concept of advertising: advertising does not give anything to a product. Advertising is just to express the product, and good advertising is efficient.

The production of a good advertisement is very difficult, and most of them are very costly, and it is difficult for people who do not understand it to imagine. 3. Advertising only excavates or displays the functions of the product, rather than giving the product functions. Without this understanding, sooner or later a company's advertising will go wrong.

4. (Advertising song "Backgammon") In the later stage, we already felt that this lyric was a bit problematic, so we don't use it now, mainly because we feel that "there is always a return for effort" is a bit wrong. Generally speaking, this is true, but many times the rewards are not pursued. I feel a bit utilitarian and I don't feel good about it.

5. "Industry first" seems to have no practical meaning for consumers, and few users buy your things because they see you as an "industry overlord". 6. The design of the product is of course consumer-oriented, and the technology is hidden in the product and serves the product. Consumer orientation cannot be achieved without strong technology.

7. Advertising is efficiency-oriented, that is, to convey the product itself to your target consumer group with the highest possible efficiency. The worst kind of advertising is exaggerated advertising, and companies that rely on this kind of advertising will not end well, because consumers are a very intelligent group in the long run. 8. Advertising can only affect about 20% of consumers, and the rest depends on the product itself.

9. Of course, the input and output are required, but it depends on how long it takes. The smaller the business, the higher the requirements for the timeliness of returns, otherwise it will not be able to hold on. Good and efficient advertising requires a lot of accumulation, and it is difficult for people or companies who have not made mistakes to have good ads all the time.

10. If you have never advertised or the scale of advertising is small, it is best to start with search advertising, so that it is easy to see the effect and know the cost. At the beginning of our year, many times it was completely dependent on feeling and understanding, and many opponents with poor understanding fell into the pit.

There are a few steps to follow when pro-advertising:1Target your audience:

Before developing an advertising strategy, it is important to identify the target audience and ensure that the ads are targeted and effective. Choose the right medium to reach your target audience. 2.

Set the purpose of the advertisement: Determine the promotional purpose and objectives of the advertisement, such as promoting the brand, increasing sales, increasing the visibility of the land, etc. Objectives must be specific and measurable to be able to track the effectiveness of the ad and ROI.

3.Develop an advertising strategy: Develop an advertising strategy based on your target audience and promotional purpose.

Including brand image, creativity, copywriting, design, promotion channels, delivery time and budget, etc. 4.Creative Production:

Undertake the process of design, copywriting, planning and creative production to ensure that the content of the ad captures the attention and interest of the audience, and is consistent with the brand image, promotional purpose and marketing strategy. 5.Select Advertising Medium and Channel:

Choose the right advertising media and channels for promotion, such as TV, radio, Internet, outdoor advertising, newspapers and magazines, etc. 6.Advertisement:

Advertisements are placed according to the advertising strategy and media selection. During the implementation process, it is necessary to continuously track the effectiveness and ROI of the advertisement, and make timely adjustments and optimizations. 7.

Conduct advertising effect evaluation: Monitor and evaluate advertising effectiveness through various channels and data analysis tools, and finally obtain the effect and ROI of the advertising hall core, such as sales, awareness, user engagement, etc.

1.Fund. Office rent, employee salaries, equipment funds, project start-up funds, these all need money. Even if you already have regular clients, you'll have to scrape together the money yourself at first.

2.**Advantage. No matter what kind of advertising you do, you have to have your own resources, and other ads don't have special resources that you have. For example, bus body, newspaper, radio and so on.

3.If your company is positioned as a PR planner, then you must need an experienced executive team and a planning team. It is not possible to outsource all projects all the time.

4.Customer Resources. In fact, everyone has the previous things, but some companies can survive in the competition because of this.

None of what I said was copied, but what I said with my heart as one of the founders of an advertising and media company.

The main points are as follows: capital, reputation, technology, quality, service, timeliness, and innovation, which are no different from other types of companies.

Maintain a normal mindset and build up slowly (customers, business, product variety, personal knowledge, problem-solving skills, etc.).

Quality and time, as well as service, are paramount. As for the ** and planning mentioned upstairs, when your company exists as a media company, and the scale is already quite large, it is not too late to think about it.