What is a second batch business ?

In today's oversupply of products, product quality, advertising, means and even homogenization today, what does the competition between enterprises rely on to reflect the advantages of differentiation? Brand and channel are the most variable, and they are also the key focus of enterprises. "

Brand is the foundation, channel is the key, and the decisive victory is in the terminal. "The construction of sales channels and market networks is the key to the success of a product or even a company.

As the main purpose of the enterprise to set up the sales channel network, it is to maximize the brand resource effect through the maximization of market network resource sharing, and the means of realization is to make the market deep and thorough, and extend the sales tentacles to every corner, but in real work we can find that the means to achieve this purpose are far from enough to rely on the first-level dealer network.

Therefore, how to establish a distribution network to promote the realization of this work has become a new problem faced by marketing work.

First, the layout and selection criteria are the most important.

It is necessary to make a reasonable layout according to the actual situation of the region and the characteristics of the product. The area where the dealer has the ability to directly serve the terminal does not have to be set up repeatedly, and it is necessary to prevent crossover and blankness, leaving room for development.

The criteria for selecting the second batch of merchants are very important, with new business awareness, strong service awareness, diligence, hard-working and hard-working; Supplemented by transportation conditions and financial strength, it is the main criterion for selecting the second batch of merchants. If there are three second-batch merchants in a region making the company's products, and the strength is equal, blind selection will definitely cause problems.

The correct approach should be: first, give them three months to compete with each other to see who does well and who best meets the company's requirements, so that not only the sales volume of three months will increase significantly, but also once selected, the other two are also convinced; Another way: on the surface, the policies of the three companies are the same, but secretly support one family, cultivate him, and make it public after he is stable.

Second, proper guidance and nurturing are key.

Dealers should provide timely and effective guidance according to the area and characteristics of the second batch of merchants. objective analysis of the market; Clarify marketing ideas; Implement the operation plan. Assist the second batch of business to straighten out the relationship between the upper and lower levels and establish good working procedures.

Strictly abide by the sales policy at the right price, and strictly control the cross-regional low-cost goods.

insist on doing a good job in the intensive cultivation of regional management; Raise service awareness and delivery functions; Strengthen inventory management and cost accounting, send runners to assist the second batch of merchants, and establish and improve terminal network services;

Summary. The second batch of merchants is the first batch of merchants, the so-called second batch of merchants, is to obtain products from the manufacturer's first-level distributors, in a relatively fixed area to promote and distribute products to the end customers of wholesale customers. He is a distributor who directly sells a number of products to the terminal, and does not enjoy direct distribution by the manufacturer, commonly known as the second batch.

What is a "second batch business"?

The so-called second batch of merchants is to obtain the product guess book from the manufacturer's first-level distributors, and promote them in a relatively fixed area and distribute the products to the end customers of the wholesale customers. He is a dealer who directly sells a number of products to the terminal, and does not enjoy the direct sales of the manufacturer, commonly known as the second batch.

When setting up the second batch of dissimilarities, enterprises need to start from the characteristics of the product to consider the amount of the product, the profit margin of the product, the consumption characteristics of the product, the shelf life of the product, the sales channel of the product, and the degree of market competition of the product.