What is just a set of ways to integrate products or processes into the operation of the organization

The Significance of Integrated Marketing:

1. It is conducive to optimizing the allocation of resources.

The implementation of integrated marketing can combine consumer needs with enterprise development, and enterprises can use limited resources to maximize corporate goals. Integrated marketing, through a variety of channels, can collect market information, summarize and analyze market resources, can effectively analyze consumer demand, strategic guidance for enterprise production and development, and can effectively publicize the products produced, promote product sales, and realize the integrated development of the entire marketing. Integrated marketing encompasses the entire marketing model of the enterprise, which can formulate a reasonable marketing concept for the enterprise, and then organically integrate the resources of the enterprise, and finally maximize the benefits of the enterprise.

2. Achieve coordination and unity.

Integrated marketing itself has the coordination and unity, which can not only ensure the coordination and unity of internal development in the process of enterprise development, but also help to realize the unity and coordination between enterprises and the external market, and ensure that the products produced are suitable for market demand and meet the needs of consumers. Coordination and unification is also conducive to the integration of internal management of enterprises, can realize the systematic management of enterprises, realize the overall allocation of internal resources of enterprises, the organic cooperation between the company's departments, and realize the close cooperation between enterprises and partners, which is conducive to the formation of a strong competitive advantage.

3. Realize the large-scale operation of the enterprise.

Integrated marketing belongs to the integrated marketing model, so in the process of development, the modern production and large-scale production of enterprises are more important. Integrated marketing can provide large-scale and modern development strategies for enterprise development, ensure that enterprise development has modern and scientific management concepts, and the concept of large-scale development provides development space for the development of integrated marketing.

4. The inevitability of the development of market economy.

With the rapid development of the market economy, it is difficult for a single marketing concept to meet the needs of market development and keep up with the rapid development of the modern market economy. Integrated marketing is in line with the development needs of the market economy, and can organically integrate diversified market media, so as to form a unique marketing model, which is conducive to the allocation of enterprise resources, the optimization of the internal structure of enterprises, the improvement of enterprise competitiveness, and the satisfaction of consumer needs.

5. It is conducive to the development of international marketing.

Integrated marketing adapts to the development of the market economy, the development of integrated marketing is conducive to the optimization and upgrading of enterprises, to achieve their own organic integration, not only to promote the optimal allocation of internal resources, but also to achieve the integration between enterprise departments, to achieve the organic integration of short-term goals and long-term development of enterprises, so as to provide strategic decision-making for enterprises to carry out international development.

Integrated marketing.

The main definition of BAI is: consumer-centric restructuring of corporate behavior.

DAO and Market Behavior, Comprehensive Protocol.

Specially use various forms of communication and broadcasting methods, with a unified goal and a unified communication image, to deliver consistent product information, to achieve two-way communication with consumers, and to establish a long-term close relationship between brands and consumers. Integrated marketing is in line with the current marketing needs of enterprises, to achieve better marketing results, is a leading marketing method, and will dominate the field of network marketing in the future. Integrated marketing truly realizes the effect of 1+1>2, and the real network marketing should actually have a number of comprehensive means such as interaction, activities, events, SEO, SEM, and resource integration to achieve the marketing effect of quality and efficiency.

Integrated marketing is embodied in network marketing is a 4i combination model, that is, a combination of four marketing elements of fun, interaction, interest and personality. It can be seen that the characteristics of integrated marketing are extremely consistent with the characteristics of the current Internet. In other words, integrated marketing is actually based on the advantages and disadvantages of various current network marketing models, starting from the needs of consumers, repositioning the brand, finding the characteristics of various marketing models and brand positioning, and disseminating different content through different models, different channels, and different consumers.

From this point of view, it can be seen that integrated marketing is not only an effective integration of the marketing model, but also adheres to the concept of all consumer-centric, integrates the needs of consumers, and conducts a marketing model that accurately matches the resources of the demand side and the supply side.

Without further ado, on the case:

In the face of the "most difficult graduation season in history" and "the most difficult employment season in history" in 2020, Tmall, together with other partners, focused on the "white shirt" that fresh graduates must wear in the job search process.

The whole film uses white shirts to refer to fresh graduates, and inserts the experiences of many celebrities and white shirts at the end, implying that these successful people are wearing white shirts at the first moment. This year, major brands have taken countless ** dedicated to graduates, but Tmall is the one that can harvest empathy and true feelings the most.

Carried out Weibo topic marketing, launched the "Come on, white shirt" topic, and only 5 days after it was launched, and it was read by more than 1 billion. At the same time, celebrities such as Luo Yonghao and He Hongshan were triggered, and many tens of millions of KOLs also participated in the refueling array, and many news such as Southern Weekly, Beijing News, Xinhuanet, and Huanqiu.com also posted articles to help.

3.Ali product linkage

Backed by its own rich resources, and with such a good opportunity to package and launch all the brands, how can Tmall waste it? immediately pulled all the Ali IPs and held a "Ali Zoo Graduation Season Cloud Call Conference". All IPs put on white shirts one after another, forming the strongest calling group in the history of Alibaba, and cheering for the graduates together.

4.In the White Shirt Special, you're not alone in the fight

Returning to Tmall's old business, when it comes to promoting the transformation of the node, Tmall has united more than 50 clothing brands to create a "come on white shirt" consumption special, which is very cleverly combined with consumer profits, most brands bring white shirts to buy one get one free, the second yuan and other benefits for graduates, cheering for graduates.

5.Join forces, the mentor is here

In addition to the above, Tmall has also cooperated with LinkedIn in different industry brands, opened a special session for Tmall workplace mentors in the Tmall client, and invited workplace experts and graduates to ** employment and job search skills. Use more practical actions to guide them.

We can have a clear insight into the path of Tmall's marketing content: online and offline linkage experience - promote brand communication and audience interaction - strongly achieve conversion, and what is shown to the outside is not a hard advertising form based on the brand, but more in-depth and warm content, supplemented by online and offline user capture behavior, to achieve a strong closed loop of brand feelings and consumption transformation, assume the social responsibility of large enterprises, and become a classic case of innovation in the field of brand marketingIt is worth learning from.

Integrated marketing.

BAI (Integrated Marketing) is a systematic combination of various marketing tools and means.

The dynamic correction of the environment is carried out in real time, and the marketing concept and method of enabling the exchange of both sides to achieve value added in the interaction.

Integrated marketing is a series of marketing efforts to plan, implement and supervise a brand in order to establish, maintain and disseminate a brand that has strengthened customer relationships. Integration is the integration of individual marketing products into a whole to create synergies. These independent marketing efforts include advertising, direct marketing, sales enablement, merchandising, packaging, events, sponsorships, and customer service.

Integrated marketing is to take consumers as the core, reorganize corporate behavior and market behavior, comprehensively coordinate the use of various forms of communication, deliver consistent product information with a unified goal and unified communication image, achieve two-way communication with consumers, quickly establish the status of product brand in the minds of consumers, and establish a long-term close relationship between product brands and consumers, and effectively achieve the purpose of advertising communication and product marketing.

If you are interested in Xin**, you can also participate in the "2020 Enterprise Integrated Marketing President High-end Workshop" jointly organized by the Global Economic Development Forum & Eagle Education on August 29, which will be held in Chengdu Tianyi International Hotel. When Internet companies gather, a free talent transfer cooperation agreement can be signed on the spot.

Click on the link to sign up, I hope it can help you.

It is all integrated to operate and sell.

It's like a chain meter!

Your understanding and expansion are right. Resource integration refers to a complex dynamic process in which enterprises identify and select, absorb and configure, activate and organically integrate resources of different levels, different structures and different contents, so as to make them have strong flexibility, organization, systematization and value, and create new resources. Resource integration is a means of strategic adjustment of enterprises, and it is also the daily work of enterprise operation and management.

Integration is to optimize the allocation of resources, to advance and retreat, to take and take, and to obtain the overall optimum.