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Advantages:No need for a big one within 3 yearsCapital expendituresRelying only on the previous production capacity is enough to meet the demand, and the capacity adjustment is flexible.
Disadvantages: In addition to air conditioning, other demand is close to saturation, if the market share can not continue to increase, there is a risk of revenue and profit decline, but in such a large market as China, the replacement demand may be much larger than everyone thinks.
There are also advantages for the domestic market situation is basically determined, new enterprises basically do not, can force overseas, and gradually improve their own brands to reduce OEM.
Products. With a lot of cash in hand and basically no interest-bearing liabilities, you can start working with a suitable repo company. (At present, Haier and Midea have been carried out.) In the domestic market, there are very few companies that have taken real gold **buyback**.
There are also disadvantages such as labor costs.
Rising costs will increase, and the Big Three can be seen.
It has long been built a robot production line, and it has a first-mover advantage over other companies. At present, I personally see that the global demand has entered a period of weakness, and there is no major revolution that has led to a significant increase in demand, and raw materials will be relatively stable in the next few years.
The level of economic development in China's rural areas lags far behind that of cities, and the income gap between urban and rural areas is still widening, which objectively results in the unique dualistic market structure of the Chinese market. On the one hand, the capacity of major household electrical appliances in the urban market is generally close to saturation, but on the other hand, the vast rural areas have always maintained a low level of household appliances, and the marginal demand for household appliances has not been raised for a long time.
purchasing power in farmers.
Under the constraints of serious insufficiency, household appliance manufacturers can only concentrate on the urban market where the competition has been very fierce, resulting in a relative oversupply in the urban market.
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China's home appliance market is huge""market"What does it mean?
China's home appliance market is huge""market"What does it mean? Hello, the meaning of the Qinqin market (1) The market is a place where goods are exchanged. (2) The market is the sum of the demand for a certain commodity.
3) The market is a collection of buyers and sellers. (4) The market refers to the field of commodity circulation, which is the sum of exchange relations. The basic conditions that must be met for the formation of the market talk plum market are (1) the existence of commodities that can be exchanged.
2) There is a seller who provides the goods with a defense delay and a buyer who has the desire to buy and the ability to buy. (3) Have a transaction **, code of conduct and other conditions that are acceptable to both buyers and sellers. Hope it helps!
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Major listed companies in the industry:Midea Group (000333); Haier Smart Home (600690; Whirlpool (600983); Xiaomi Group (; Joyoung shares (002242); Supor (002032) and others.
the size of the U.S. home appliance market; U.S. smart home industry market size; The per capita consumption of major appliances in major countries around the world.
The market size is more than $57 billion
The United States has always been a major producer and consumer of home appliances worldwide. According to the data provided by Statista, as far as the U.S. home appliance consumer market is concerned, it showed a continuous growth trend from 2016 to 2021, reaching a market size of about 100 million US dollars in 2021, an increase from 2020.
The smart home market is worth more than $28 billion
Driven by technology and consumer demand, the size of the smart home market in the United States is also rising, growing from 100 million US dollars in 2017 to 100 million US dollars in 2021, with a compound annual growth rate of about.
The per capita consumption of major appliances in the United States ranks first in the world
In the field of major appliances, according to statista data, the per capita consumer expenditure on household appliances in the United States will reach the highest of 10,000 US dollars in 2021, ranking first in the world. Moreover, the per capita consumption of major appliances in the United States far exceeds that of the United Kingdom, which ranks second. <>
The United States ranks first in the small household appliance market in the Americas
In the small household appliance market, the United States ranked first in the Americas with a market size of $31.3 billion in 2021, far surpassing Brazil, which ranked second, and Mexico, which ranked third.
Competitive echelon analysis
Large U.S. appliance companies have economies of scale in production, marketing, and distribution, including Whirlpool in the U.S. and BSH in Germany
Hausger TE (BSH Home Appliances Co., a joint venture between Bosch and Siemens), Electrolux of Sweden, Haier Appliances and GE Appliances (China) owned by Haier and LG Electronics (South Korea).
Small household appliance enterprises compete effectively by producing specialty products and subcontracting production contracts from larger manufacturers. The first echelon of small household appliances in the United States has Conair, with a market share of more than 10%, and the second echelon has Spectrum, Newell, and Hamilton, with a market share of between 6% and 10%.
For more information on the research and analysis of this industry, please refer to the Prospective Industry Research InstituteAnalysis report on market prospect and investment strategic planning of China's home appliance industry
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Sony, Toshiba, Philips, Samsung, Siemens, Electrolux and other international famous brands.
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1. Household appliances in Europe and the United States have long been popularized, mainly for upgrading, and the country has not yet been fully popularized, especially in the rural market, and the city is mainly for marriage consumption and following the real estate market, and the decoration of new houses will be updated.
2. Foreign household appliances are converted into RMB and our domestic ones are almost the same, but foreign income is many times that of ours, so household appliances are daily fast-moving consumer goods abroad, and large durable consumer goods in China.
3. The home appliance industry is labor-intensive, so foreign home appliances are basically imported goods from Asia and Southeast Asia, Japan and South Korea are flooding the market, and there are more new technology products, and our country's home appliance industry is still a pillar industry and a large taxpayer, so the policy and other local protection are more serious, the products are low-quality and low-end, only care about the output, and there is little investment in technology research and development.