How to run a children s park can bring profits

An indoor children's playground is a place for children to play. The advantages of not being limited by the geographical environment and not being affected by the external weather have also made its development gradually hot.

As a newbie to investing in indoor children's parks, how should a good park operate?

One. Safety of machinery and equipment

Children's play equipment is very important for children's naughty castles.

Since children's playground equipment is the profit point of children's naughty castle, it is necessary to be careful when choosing children's playground equipment.

And pay attention to whether the safety and quality of machinery and equipment are passing, and whether the raw materials used in the vertical section include harmful raw materials and tastes.

Poor quality children's amusement equipment will not only jeopardize the popularity of children's naughty castle and increase the risk of children when they go to play, but also increase the frequency of maintenance and fund allocation of children's naughty castle, so the selection of children's amusement equipment with product quality can be more acceptable to children and parents, and then improve the user evaluation of children's naughty castle.

Children's Paradise. 2.Gameplay Notes

At present, there are many ways to play in children's playgrounds on the market.

To enrich the ways and features, you can choose those small and high playability.

The scale of the indoor children's play park is limited, and the rash introduction of large-scale equipment will lock in future functional adjustments. Therefore, choose a small size,

Playable rides are a more sensible consideration. Now on children's play equipment, functional elements. Able to design more creative, distinctive, and meaningful projects.

Indoor naughty castle for children.

3.Make good use of "free" derivatives for consumption

A large part of modern household spending revolves around children, and the children's business format will promote "incidental consumption" or "derivative consumption", as well as children's amusement products with domestic themes.

Ticket revenue accounts for a large proportion: this revenue structure is very simple compared to foreign countries.

At the same time, shopping malls as owners should also look to the future and should not focus on ticket purchase.

Targeting of the child format should not be commercially profitable.

Strengthen the capacity of children's business services, and use children's services as the starting point to create economic value of shopping malls.

Small indoor children's playground.

Fourth, the price is reasonable

Nowadays, although every major city will develop rapidly, there is still a big difference in it.

Therefore, when people are clear about the price of children's naughty castles, they must first do market research to grasp the local economic development status.

The customer's ability to consume and earn money can set a price that customers can accept and attract a large number of customers to consume.

Large indoor children's playground.

4.Development of parent-child activity rooms for parents and children

This activity room is not only a place for children and parents to play together, nor is it a single function.

We made it a place for children to communicate with their parents, such as holding activities such as "what do children think about their parents" on special holidays.

It is very helpful to use this place as a platform for children to communicate with their parents, increase the participation of parents, increase the stickiness of customers to the children's park, and increase the reputation of the park.

Due to the degree of regional economic development, the size of the children's park and other differences, different children's parks have different investments, and the benefits are also different, take a 300-square-meter Oleo new generation music education park in a third-tier city as an example, analyze the profits of children's parks:

Revenue: The main revenue methods of children's parks are ticket revenue and membership card income. At present, the most common ticket price is 30 to 80 yuan, and some large-scale, high-end children's park tickets may be priced at more than 100 yuan.

Membership cards are mainly divided into secondary cards, monthly cards, season cards, semi-annual cards and annual cards, on the basis of ticket pricing, membership cards give a certain discount, the longer the time limit of the card discount. Membership cards are the main means for children's parks to speed up cost recovery and attract and retain customers. In addition, children's paradise can also add derivative consumption.

Monthly individual customer sales of 10,000: Monday to Friday according to 50 person-times per day; Saturday to Sunday is calculated as 100 person-days, a total of 450 person-times a week, and a total of 1,800 person-times a month; Tickets are calculated according to 48 yuan per person.

Monthly membership sales of 10,000 people: calculated according to the monthly development of 150 people's cards, each card consumption of 300 yuan 15 times.

Other derivatives have a monthly income of 10,000 yuan, mainly children's care, children's photography, venue leasing and sales of educational toys.

Annual sales total 10,000 = monthly sales of 10,000 * 12 months.

Investment: The investment in children's playground mainly includes venue rent, equipment costs, publicity costs, staff costs, etc. Among them, the equipment has a long service life, and the equipment cost only needs to be calculated in the first year.

One-time upfront investment: including engineering costs and equipment costs of 180,000 yuan; The decoration cost is 50,000 yuan. The initial investment is 230,000 yuan, including the installation and commissioning of all equipment.

Annual operating expenses: annual rent of 10,000 yuan, press.

The rent of shopping malls in second- and third-tier cities is calculated at 60 yuan per square meter; The annual tax fee is 10,000 yuan, and a fixed tax is paid according to the area of the site (the industrial and commercial and local tax policies are different in different places); The annual water and electricity bill is 10,000 yuan, calculated at 2,000 yuan per month; Miscellaneous expenses such as broadband ** are calculated at 150 yuan per month; Office consumables miscellaneous expenses of 10,000 yuan.

Based on the above analysis, the annual expenditure is 10,000 yuan.

Profit analysis: return on investment: return on investment in the first year, total annual sales (10,000) - total annual expenditure (10,000) - early investment (230,000); The annual profit of the second year and beyond is 10,000.

1. The cost of children's parks.

The factors affecting the cost of children's parks in first-tier cities mainly include site selection and area, decoration design, equipment purchase, and staff salary. First of all, the location of the site should consider three major factors, such as the location of the business district, the floor where it is located, and the floor area, and the general cost is about 150 yuan to 300 yuan per square meter.

The decoration design covers the basic engineering, design style, fixed component installation and other parts, with an average of about 300 yuan per square meter. The purchase of equipment should consider the size of the site for reasonable placement, and also combine the consumption level to choose the type, usually 500 yuan to 800 yuan per square meter. The final personnel salary should be considered in combination with the income level of the industry, and the performance can be improved to increase the enthusiasm of employees according to the situation, and the general basic salary is 2800 yuan to 3500 yuan per month.

2. Revenue from Children's Parks.

Calculated at 50 yuan to 60 yuan for the card, it is not difficult for the average daily number of people to be more than 50 under normal operation; Combined with different grades of preferential treatment such as secondary cards, monthly cards, seasonal cards and even annual cards, it is more conducive to promoting the purchase and consumption of surrounding users, so as to obtain higher economic benefits.

At this time, with the help of the advantages of the best amount of space, a variety of industrial projects such as photography, catering, hosting, and shopping have been derived from the surrounding area, which can improve the utilization rate of the best amount and make the overall income gain a visible and substantial increase.

The investment cost of children's parks is basically composed of venue rental and decoration costs, amusement equipment costs, personnel costs, etc. The rent of the venue is generally related to the geographical location, the general rent of the site is 30-40 yuan per square meter per month, of course, the geographical location is good, the amount is more, the potential customers are more, and the rent is naturally high. The decoration cost is related to the decoration materials and decoration style, and the delicacy of the decoration, and the general site decoration fee is about 300 yuan per square meter.

There are generally two ways to play with amusement equipment, one is according to the size of the area and the degree of project collocation, for example, Naughty Castle is calculated in this way; The other is according to the complete set of equipment, such as parent-child baking. In terms of personnel costs, the monthly salary of general store employees is about 2,500 yuan.

Start-up capital: 1. Site rent: 30 * 150 = 4500 yuan.

2. Site decoration fee: 300 * 150 = 10,000 yuan.

3. Amusement equipment cost: Take 100 square meters of naughty castle + 50 square meters of parent-child baking as an example of 100 * 500 + 25,000 = 10,000.

4. Personnel cost: 2500 * 2 = 5000 yuan.

Start-up cost: 10,000.

Monthly Earnings:

1. Ticket income: 6,000 yuan (10 yuan per hour) 2. Membership card sales: 20,000 yuan (40 pieces per month, 500 yuan each) 3. Toy sales: 3,000 yuan (100 yuan per day).

4. Rental income: 3,000 yuan (100 yuan a day).

Total monthly income: 10,000 yuan Total annual income: 10,000 yuan.

The total investment in the first year was 10,000 yuan.

Annual profit in the first year: 10,000 yuan.

Annual profit after the second year: 10,000 yuan.

From the above analysis, we can see that it is profitable to open a children's park? Of course, this is only an example of a 150-square-meter children's park, and the investment cost of a children's park of different sizes is different, and the profit is also different. Moreover, the economic development of different regions is different, and the investment costs are different.

In addition, the situation of investors is also different, for example, some investors have surplus labor at home, and the support of employees' wages may be saved. Some investors have their own ready-made venues suitable for opening children's parks, and the rent of the venue can be saved. Investors can choose a suitable area according to their own financial situation and preliminary research.

As a victim of Youyou Valley, I remind everyone that when signing the contract, please read the deposit contract and deposit contract carefully. The first time I signed a deposit contract, not a deposit contract. So, when you sign this contract, it means that you have to cooperate with them, otherwise the 5,000 will be gone.

When they send a tutor to the store to see the venue, they will only give you a plan drawing, not renderings, and in this case, he will urge you to sign a formal contract. But his **, is the whole, and will not tell you what equipment, here we had a dispute, because we don't give a detailed list of equipment, how do I know what I have in the later stage, but they said that they will give the list after signing a formal contract. Think about it, you go buy something, and you don't see what you're going to buy and make you pay, are you willing?

You don't know what will be given to you later. We said we wouldn't do it, and they just said that the 5,000 was gone, and the tutor had already spent it in the store. The tutor went to the store, and we paid for the food and accommodation, and they paid some fare.

As a result, he didn't retreat, and later he was directly blocked!

The profit of the children's park is still good.

An example is opening a medium-sized children's playground

Monthly Earnings:

Ticket income: 10,000 yuan (10 yuan per person hour);

Membership card sales: 30,000 yuan (60 pieces per month, 500 yuan each);

Toy sales: 4200 yuan (120 yuan a day);

Rental income: 5,000 yuan (500 yuan per day);

Child care: 3,000 yuan (30 yuan per person);

Total monthly income: 10,000 yuan.

Total monthly profit: cost) = 10,000 yuan.

It is still possible to achieve a net profit of 30,000 yuan a month, as long as the entrepreneur operates with his heart, loves the child, loves the cause, and shows the customer with warm and considerate service, then the business of the children's park will be booming.

At the moment when the market demand is increasing, the children's paradise industry is also constantly developing. More and more children's playgrounds appear in people's sight; However, there are still many problems in the operation, investment and management of children's parks, such as poor management, low investment and operating costs and bankruptcy transfer of operators; How should investing in a children's park control operating costs?

1.An investment appraisal is necessary

Investing in an indoor children's playground is a costly project, and in order to recover costs and profits in a short period of time, we need to think in the long run, and the whole process from market research in the early stage of investment to later operation will take a lot of energy. Early evaluation and budgeting are very important in any project. Whether the amusement products are rich enough, whether they are safe enough, whether the product mix is scientific, whether the store staff is friendly, whether the store environment is clean and hygienic, etc., every link is the key to success.

2.Affordable rent

Venue rent is an important part of the investment cost of children's parks, but in view of the characteristics of children's parks can drive family consumption and the flow of registered customers, there is still a certain bargaining power in large supermarkets, especially some well-known brand supermarkets. If the operator can't find a place they like, they can also entrust the brand to provide it. If the investor has already taken a fancy to a favorite venue, you can also entrust a professional to assist in negotiating the rent, so as to lease the site at a more favorable price and reduce the operating costs in the later stage.

3.Make the most of the space on your site

Reasonable space layout can improve the utilization rate of the site, save costs, and bring a comfortable and pleasant feeling to users. Whether it is indoor or outdoor, the layout of children's park equipment is a big problem, do not simply understand that the more equipment is placed, the better the appearance, it is very necessary to leave a certain aisle and rest area for customers. Knowing how to make the most of every inch of space and match different devices to maximize their functionality can effectively operate entertainment equipment, attract customers, and avoid wasting space.

4.Facility quality and maintenance

There are many types of children's playground equipment, and each type of children's playground equipment has its own life cycle, but we can extend the use of the equipment without compromising the quality, carry out regular maintenance of the entertainment equipment, and reduce the frequency of equipment replacement, thereby saving costs.

These are some ways to reduce the cost of indoor children's parks, investors need to pay attention to the fact that although it is a good thing to control costs carefully, blind cost savings can not bring us big profits, and it is also important to expand income through joint ventures, **, and activities.