Songshan Shaolin Temple applied for the registration of 666 trademarks, what is the purpose of being

Because the name of Shaolin Temple has been abused before, this time 666 trademarks were registered to protect the Shaolin brand. And this is a common practice to protect one's intellectual property rights, and there is a law to follow.

Naturally, it is to prevent infringement. In fact, the number of 666 trademarks seems to be very large, but in fact it is not much, there are 45 categories of trademarks, and each type is independent of each other, for example, you only register a clothing category of "Shaolin Temple" trademark, others use "Shaolin Temple" food or **, then it is not illegal, so in order not to be infringed or misled, usually all 45 classes are registered, so that 666 does not seem to be a big number.

Because there have been many brands that have fraudulently used Shaolin's name or trademarks with the word Shaolin, and Shaolin did this for the purpose of protecting Shaolin.

The trademark of Shaolin Temple is worth at least 10 million yuan. Recently, Semir clothing is the clothing brand that Han Geng has endorsed. Because he used "Shaolin Kung Fu" as the label of his clothes, he was reprimanded by Songshan Shaolin Temple for infringement.

Songshan Shaolin Temple is not the first time to send a letter for trademarks, Songshan Shaolin Temple has registered a total of 666 trademarks, all of which are trademarks related to "Shaolin Temple", such as "South Shaolin", "East Shaolin", "West Shaolin", "North Shaolin" and so on.

01. Why does a Shaolin Temple attach so much importance to trademarks? Songshan Shaolin Temple said,I didn't attach so much importance to the trademark from the beginning, but someone used the trademark related to Shaolin Temple to deceive。For example, some people used the name "Shaolin Secret Recipe" to sell things.

Songshan Shaolin Temple attaches so much importance to trademarks, mainly because the trademark is registered, so it will not be abused and used in the future. Moreover, the sooner the trademark is registered, the better, otherwise it will be registered. Songshan Shaolin Temple has been registered as a trademark since 1988, and now there are 666 trademarks.

02. Why is trademark so important? Trademarks are also a type of intellectual propertyWith a trademark, you can do something openly。For example, if you want to open a flower shop, you have a name in mind, and it is called a flower shop.

However, when you go to open a shop, you find that the trademark "a flower shop" has been registered, at this time, you are very passive, either change the name or spend money to buy it.

03. The historical background of Songshan Shaolin TempleSongshan Shaolin TempleIt has a history of more than 1,500 years。Songshan Shaolin Temple is subordinate to Henan Shaolin Intangible Asset Management, although it is a Shaolin Temple, but the commercial scale is not small, the amount of investment is as high as 80 million, and people still want to go public.

The monks have worked so hard, but we are not working hard. Songshan Shaolin Temple's awareness of the importance of trademarks is better than that of many enterprises.

The trademark of Shaolin Temple is not a question of whether it is worth much, it is a trademark that will only exist to protect the brand of Shaolin Temple, and it is also a trademark for the protection of Shaolin Temple culture.

As one of the most well-known temples, Shaolin Temple can be used in any industry, for example, in 2018, the licensing fee of Shaolin Temple in three movies was as high as 12 million yuan, not to mention now.

Whether it is in daily life or in TV dramas, movies or books, we often hear or see "Shaolin Temple", and its appearance is generally positive and positive, such a trademark is priceless.

Now that the Shaolin Temple is famous, the value of this trademark cannot be measured in monetary terms.

Of course not, most of the money earned by the Shaolin Temple belongs to the temple, and part of it is distributed to the monks.

No. Only a small part of the money earned by the Shaolin Temple is used to pay salaries, and most of the money is used to repair the temple and also to carry out some charitable activities.

This is not very clear, the impression of the monk is only enough to eat and dress is very simple, the word money is for people who work and do business, monks do not make money.

The trademarks of other Shaolin Temple have not gone through legal channels and do not have legal effect, so Songshan Shaolin Temple can be successfully registered.

It belongs to the national 5A scenic spot, the key cultural relics protection center, the practice of Shaolin Temple is completely legal in front of Chinese law, as long as there is legality in our country, you can register trademarks.

Because the Shaolin Temple brand has been commercialized, the monks did this to prevent the trademark from falling into the hands of unscrupulous traders; The second is that monks also want to make money.

01. Songshan Shaolin Temple registered 666 trademarks. Although the Shaolin Temple is slowly commercialized, everyone still did not expect that the Shaolin Temple would be so commercialized. The cause of the incident isA well-known clothing brand launched clothing containing elements of "Shaolin Kung Fu", and Songshan Shaolin Temple sent a letter saying that it was infringing.

There is a ** check that it is true that Songshan Shaolin Temple has registered a trademark, but at the same time**It was also found that Songshan Shaolin Temple has applied for 666 trademarks in 23 years, I have to say that this wave of operation of Songshan Shaolin Temple is indeed 666.

The most sassy thing is that it also contains East Shaolin, South Shaolin, North Shaolin, and West Shaolin, and it is obviously very unreasonable for Songshan Shaolin Temple to do thisHowever, Songshan Shaolin Temple said that the Shaolin Temple trademark had been abused, and even more used to defraud.

There are such things, but there are many such things before, compared to the "Shaolin secret recipe". Trademarks are now something that is becoming more and more importantOnly by registering a trademark can we maintain a good brand and obtain relevant rights and interests.

Therefore, the practice of becoming a monk can only be said to be the trend of the timesAs soon as something brings benefits, it creates such a situation, which is relatively normal.

02. Monks also have to eat. The second reason for this is that monks also have to eatOf course, the current monks don't just want to "eat" to solve the problem of food and clothing, they also want to make moneyThere are also many industries under the name of Shaolin Temple

How to put it,Personally, I think the current Shaolin Temple does not have the same flavor as in ancient timesAlthough the monks in ancient times were pedantic, at least they were not as greasy as they are now, and of course I didn't understand Buddhism.

After all, some people say, "Wine and meat pass through the intestines, and the Buddha sits in his heart." ”, but it is true that the Shaolin Temple is becoming more and more commercialized, and even the Shaolin Temple business has formed a system.

But we don't know what the monks thinkI don't understand that the monks have a deep meaning like this, or just to make money.

What the monks care about is not the trademark, but the reputation of the Shaolin Temple, because there were many people who pretended to be the trademark of the Shaolin Temple to sell things, and then affected the voice of the Shaolin Temple, so the Shaolin Temple can register so many trademarks for prevention.

The monks do this more to protect the trademarks from falling into the hands of unscrupulous traders, and now that the Shaolin Temple is becoming more and more commercialized, there is no longer the quality of the four major people who used to treat money as dung, and they also want to make a lot of money.

Shaolin culture is unique in China, and now that the Shaolin Temple has been commercialized, if you want to keep your trademark, you can only register it before others, so it will be like this.

This statement is reliable, because there has been a pretending to be a brand of Songshan Shaolin Temple, in order to make the reputation of Shaolin Temple not damaged, so Songshan Shaolin Temple has registered so many trademarks, so that those lawbreakers have an opportunity.

This statement is reliable. Because the name of the Shaolin Temple has been abused, they have only done it to protect their brand.

Reliable, Shaolin Temple is widely spread in our country, and many unscrupulous merchants are abducted under the sign of Shaolin Temple, which makes people unguardable, and the registration of these trademarks is also to protect the Shaolin brand and culture.

Unreliable. If it is for brand protection, registering 5 trademarks is more than enough, and registering so many must have ulterior motives.

Unreliable. As Songshan Shaolin Temple, it is also a more famous temple in China! If there is really anything that needs to be protected, so to speak, there will naturally be experts to review and apply!

Songshan Shaolin Temple has indeed applied for the registration of 666 trademarks in 23 years, and with the importance of intellectual property rights, Songshan Shaolin does realize the importance of the name.

Maybe many people think it's exaggerated when they see the 666 trademarks of Songshan Shaolin, and it's a bit of a fuss, but it's not that you have to know that the title of Shaolin Temple is really popular; As a Shaolin Temple with Chinese characteristics, we will find that many things will involve its name, and in order to protect our own interests, it will naturally add a trademark registration.

First, the title of "Shaolin Temple" in the world is too extensive, resulting in many people will bring anything to Shaolin Temple At this stage of intellectual property rights, we will find that sometimes because a certain word will violate the trademark and cannot send information, in fact, this is the importance of intellectual property rights.

The same is true of the 666 trademarks of Songshan Shaolin, and ordinary people who are not merchants do feel that their behavior is a bit exaggerated; Is it really an exaggeration? No, you must know that the name of Shaolin Temple is simply international, and it is inevitable that there will be various losses due to abuse, so in order to get more protection for yourself, you will apply for 666 trademarks! Of course, other Shaolin temples will still feel that Songshan Shaolin's behavior is a bit excessive.

Second, Songshan Shaolin's behavior is not exaggerated, but makes us realize that they care about "Songshan Shaolin", and if we know the registered trademark of Songshan Shaolin, we will find that in fact, the trademarks involved here are mainly "South Shaolin", "East Shaolin", "West Shaolin" and "North Shaolin".

Indeed, this behavior of Songshan Shaolin has almost all the names of Shaolin, perhaps the approach is indeed a bit excessive, but let us find that Songshan Shaolin really has a sense of protection; You must know that most Shaolin temples are very weak for intellectual property rights, so Songshan Shaolin's behavior is indeed to protect the name of the domestic Shaolin Temple, which is indeed excessive in the same industry, but it is still necessary for the general trend.

Regarding Songshan Shaolin's behavior, I feel that they really care about intellectual property rights, although it is a bit excessive.

It's hard to say, but it's understandable for modern society to do this. I think that everything in society now needs money, even places like Shaolin Temple need food, as well as water and electricity bills, etc., as long as the original intention remains the same, it is understandable to do so.

The current Shaolin Temple is completely different from the previous one, it used to be born to practice, self-cultivation and enlightenment, but now the Shaolin Temple, I think it is more like a company, with an almost perfect system, so the trademark is necessary for them.