What is the future trend of outdoor LCD advertising machine

Outdoor LCD advertising machine, regardless of the weather, can display your information outdoors, bringing good visual and auditory enjoyment to outdoor information dissemination. It can be widely used in outdoor advertising, outdoor public information release, outdoor communication, touch interactive query and other fields.

1.Good visual impact of the outdoor LCD advertising machine used in outdoor public places, in the transmission of information, expand the influence has an unparalleled advantage, a set up in the city of the largest area of the giant advertising is any want to establish a lasting brand image of the company must fight for, its direct, simple, enough to fascinate the world's big advertisers, and even often become a city landmark.

2.Can be released for a long time Outdoor LCD advertising machine runs 24 hours a day, is a durable, all-weather communication**, this feature makes it easier for the audience to see, it is with the needs of customers and for a long time. The web has a similar advantage, but in the virtual world, the audience needs a series of prerequisites to approach, while the outdoors has a more thorough advantage because of the uniqueness of the physical space.

3.The display content is rich, and it is easy to replace, saving costs Outdoor advertising machine can make its own program, instant **, rich content. At the same time, the content is not only limited to advertising, but also includes programs, including special topics, columns, variety shows, animations, etc., only need programs, and others do not need any investment to save costs.

In a narrow sense, the changes in communication channels, communication content, communication forms, and communication objects should be new. The new ** in the narrow sense is more of a small step forward in the tradition. It's like a car mobile TV,It's just that the TV ** has changed a channel,There are both the characteristics of TV,The traces of the outdoors are also obvious,But this can be accepted by advertisers faster,The time to form industrial logic and industrial scale will be short。

Broadly speaking, the new outdoor LCD advertising machine should be able to guide and change the lifestyle of the audience, and correspondingly give birth to a new huge demand. In the past 30 years, the real new world is the network, and at the same time, it is precisely because of the subversive changes of the network that no one can tell what the industrial logic of the network is. The more the "new" of the future is shown, the more confusion will be bringed.

Of course, any new ** is transitory**, and the old will always be replaced by the new. The future of outdoor new ** is exciting.

As we all know, outdoor advertising machine is recognized by the majority of users. Outdoor advertising machine is an automatic information center for the public; For advertisers, it is a cradle of money. From one-way to interactive, from small screens to large screens, we are overwhelmed by the changes in outdoor LCD technology.

The wide range of applications in various industries has also brought our lives closer and closer to digitalization.

With the deepening and segmentation of the application market, consumer demand is becoming increasingly diversified and enriched, coupled with the rapid development of mobile technology and the advent of the whole era, higher requirements are put forward for the integration of outdoor advertising machine technology. Touch has become the mainstream of outdoor advertising machine technology, and it is slowly changing from the original "new" technology to the popular "old" technology, and there is no too much freshness. As a new subversive volley control method, somatosensory technology is attracting great attention from major brand manufacturers at home and abroad, and is regarded as the mainstream technology of the next generation of outdoor advertising machines.

On the ****, I saw that large enterprises such as Nissan, Mengniu and Ping An have applied somatosensory technology to create interactive and interesting advertisements, and then arranged somatosensory advertising machines in public places to allow consumers to participate in interaction, and the consumer response was very enthusiastic, which fully proved the role of somatosensory technology in advertising and marketing. With the continuous upgrading and maturity of somatosensory technology software and hardware, the outdoor advertising machine market will usher in greater innovation and development.

It should still be very marketable.

The specific style is applied according to the actual project;

OBO Oubai brand full outdoor advertising machine according to the general style classification: vertical, horizontal, wall-mounted, embedded, the scene is divided into indoor and full outdoor and so on.

System version: Windows system, Android system, dual system, etc.

Outdoor LCD advertising machines are generally used in coastal areas before, and most manufacturers are concentrated in coastal areas. As far as I know, two outdoor LCD advertising machine manufacturers who have been doing it for a long time are Jinzhong Electronics in Guangzhou and Xunbao in Shenzhen. These two are more well-known and established manufacturers.

I hope you find this helpful.

At present, there are many manufacturers of outdoor LCD advertising machines, and the quality is uneven, and the floating range is also large, so it is inevitable that there will be difficulties in choosing. When I was looking for it before, I compared several of them, and finally chose Mingshi, the performance of the machine is stable, and it is more affordable than others, and he does business at home and abroad.

The LCD advertising machine used outdoors is called an outdoor advertising machine.

It's useless if the trend is good, the technology can't be reached, and the cost is high.

Outdoor LCD advertising machine must meet the following requirements in order to be considered a qualified outdoor LCD advertising machine.

First highlight. The brightness of the outdoor is much higher than the light intensity of the indoor, and the general indoor LCD advertising machine can be from 300 cd m to 700 cd m.

However, the brightness of the outdoor LCD advertising machine should be at least 1000cd m or more, and the best effect is 1500cd m

Second, heat dissipation. As the brightness increases, the energy consumption increases.

For example: room temperature 25 52 inch brightness 500cd m LCD screen LCD screen surface temperature is 45 -50 energy consumption 180W

Room temperature 25 52 inch brightness 1200cd m LCD screen The surface temperature of the LCD screen is 60 -65 Energy consumption 450W

If you don't do a good job of heat dissipation, the consequences can be imagined.

Thirdly, it is waterproof. Outdoor LCD advertising machine must face the bad weather conditions outdoors, and waterproof is essential.

Fourth, explosion-proof and anti-theft.

Because the advertising machine is placed outdoors and in public places, the quality of people in public places is different, and it is inevitable that there will be violent destruction and bad intentions of lawbreakers.

Therefore, compared with indoor LCD advertising machines, the cost is very high. It is inconvenient to promote.

With the increasing number of people's outdoor leisure activities and the continuous improvement of the creative level of outdoor advertising, many companies have begun to pay attention to the communication effect of outdoor advertising. And because most of the outdoor products are located in the bustling road sections, the contact rate is high, the cost of 1,000 people is low and the image is unified, so many businesses regard the outdoor products as an important tool to promote the brand image of the product.

The development of China's outdoor advertising market has shown a trend of specialization, networking and collectivization. At present, China's outdoor market has emerged with strong strength and different models of "four families", namely Medianation (**century), MPI (**Bole), Baima outdoor advertising and. There has been fierce competition in the outdoor advertising market in Chinese mainland, and this competition will surely promote the standardization and internationalization of China's outdoor advertising market.

According to the analysis of the "2014-2018 China Outdoor Advertising Industry Market Prospect and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute: since outdoor advertising can develop to the current scale, it proves that it has the soil for survival, and it proves the rationality and necessity of its existence.

There should be a big market in the past 10 years, and then it's hard to say in the future, technology is really updated very quickly.

Since 2015, the LED industry has experienced fierce competition such as the first war and product homogenization, the industry has been violently reshuffled, and the two-level differentiation of enterprises in the industry is obvious.

According to the "Analysis Report on Market Prospect and Investment Strategic Planning of China's Outdoor Advertising Industry", in the first half of 2015, the overall investment amount of outdoor advertising in Chinese mainland reached 61.5 billion yuan, compared with the same period in the first half of 2014. The global OOH market is expected to reach $50.7 billion by 2020.

The above data, we can see that the outdoor advertising market has a huge space for development, LED display as a new trend of outdoor advertising in the 21st century, and the future market prospects are also immeasurable. However, while the major LED advertising operators are competing to rise, the existing problems of outdoor advertising have been exposed one by one, and in such a market form, the LED outdoor advertising industry must be innovated.

In recent years, with the increase of people's travel and leisure activities and the extensive use of high-tech technology, outdoor ** has become the new favorite of advertisers, and its growth rate is much higher than that of traditional TV, newspapers and magazines**. It can be seen that the space and potential for the development of the outdoor advertising market are still very broad.

According to the prospective industry research institute, in the next ten years, China's consumption will account for 20% of the world's consumption, about the same as the United States. The advancement of urbanization will promote the continuous upgrading of Chinese cities, the expansion of outdoor advertising carriers is almost unlimited, coupled with the continuous innovation of advertising forms, outdoor advertising potential is very considerable. In the next five years, China's outdoor advertising industry is expected to develop steadily and continuously at a growth rate of more than 6%, and the market size of China's outdoor advertising industry will exceed 90 billion yuan by 2022.

Both static and digital OOH revenue is growing. Why?

1. Outdoor** inventory is limited, but the demand is increasing day by day - this pushes up the value of outdoor**.

2. Consumers are more mobile: they go out and about, and spend more than 70% of their waking hours outdoors, consuming content and advertising.

3. Indoor advertising is decreasing, and there is a trend of fragmentation.

4. The expansion of outdoor** capabilities has brought about a huge transformation for outdoor, making the form of outdoor advertising more efficient and attractive, and providing more support than ever before from a digital, data and technology perspective.

5. And, as more outdoor** inventory changes from static to digital, we can rotate more advertisements and use more dynamic forms, and the revenue generation potential of outdoor** will also increase.

With the increasing development of the domestic business and consumption environment, the demand for advertising is also increasing, and the digital, networked and information-based advertising machine has also become a bright spot in the advertising media market. In the domestic digital signage market, large-scale networks and interactive applications are the development directions. However, at the same time as the rapid development of network products, the LCD advertising machine market is expanding rapidly, and the development speed is not much slower than that of network products.

According to the study, although the domestic digital signage market started not late, the early market development was slow, so its market outbreak period and product network development period highly coincided. This has also led to the emergence of a serious vacancy in the early market expansion of stand-alone products in the domestic digital signage market. For the international market, the stand-alone stage and the network stage are two distinct levels of development.

The domestic market shows the development of the two products going hand in hand.

On the other hand, the business environment that is completely market-oriented in the domestic market was formed much later than that of the developed countries in the West. The stage of market competition is also significantly later than in Western countries. This determines that LCD advertising machines have more decentralized economic organizations in the domestic society

Department stores, services, catering, manufacturing and other fields have such characteristics, among which the advertising machine products provided by Youda Zhitong are widely used in major industries, and the existence of a large number of small and scattered social air reed production and service units determines that a large number of stand-alone advertising machine products are still in the market.

Therefore, no matter from the perspective of high-end customers or a large number of low-end customers of stand-alone LCD advertising machine products, the first level of digital signage liquid noise Shijing advertising machine is at a high level. Among them, the decisive role is played by the display equipment itself and the cost of various differentiated designs. In the future, further reducing the sales of stand-alone digital signage advertising machines** will be the key to the rapid popularization of this product.

Therefore, Uda Zhitong**, in the future of the digital signage market, LCD advertising machine will be a big show.