How to write the beginning of the copy to be more attractive?

Examples of attractive copywriting are as follows:

1. Be honest with all people, live in harmony with the majority, often associate with the few, and be intimate with only one person.

Second, if you are too lazy to explain, it doesn't matter if you can be a good person, and you can't live a pure life, at least you have to live a clean and neat life.

3. You have to give yourself a sense of security, and if money can give you a sense of security, try to make money. If being loved gives you security, then strive to be someone who deserves to be loved.

Fourth, may you be treated gently by this world, and the fright that you can't escape is just a false alarm, and the joy you receive is never empty for joy.

Fifth, those who miss anything, those who will leave are passers-by. May you be down-to-earth, and may you look up at the stars, never look back at the past, and the future will not be settled.

6. Regardless of love, friendship and affection, they are all fragile products, and once there are cracks, it is difficult to restore the original appearance; No matter who is sorry for whom, the crack is like a two-sided blade, one hurting others and the other hurting oneself.

Before you start writing copy, you need to think about the structure of your article, because if you don't even know what you want to say about the beginning, middle and end parts of the content you want to write, then you can't write a good copy, at best it's a barely readable advertisement, you don't have to be completely confident, but at least you have to clear your mind and know what you want to highlight, it's like the difference between learning for yourself and learning for "others". As a marketing article, your ultimate goal is to get those readers who really need to buy your product, first of all, you must show the unique selling points of the product you are selling, such as: cost performance, quality, features, etc.

Reading this, you might be tempted to say, what if our products don't have a unique selling point? Listen to me friends, the important thing is that you need it so that those who really need it understand that they need it, and if it is not linked to the market demand at all, then its existence is a mistake in itself.

Once you understand the basics of writing, which need to be accumulated, to improve your writing skills better and faster, you will use writing skills, including the following:

**: Grab your attention and give a comprehensive description of the product.

Copywriting: Conveying the main message of a product or service.

Trademark: Display the name of the company that produces the product.

**: Let the reader know what they need to buy a product or service.

Feedback: Give the reader a way to give feedback, usually at the end.

Overall design: Other design elements present the overall look of the advertisement.

Writing that resonates with the reader is a great way to convey your point of view, and it is only easy to convince the reader if they feel empathy or feel that your point of view is right.

Copywriting needs to have emotion, every word or sentence can have emotion, and words with emotion can resonate with readers more and make it easier for readers to remember.

When writing copy, you need to always remember that you are a living person, and if you are a human being, you will have character and emotion, so that readers can feel what kind of person you are from the text.

According to different products, it is different, first of all, you should understand the characteristics and uses of the product you want to write, so that the copy can be more attractive.

Write carefully and carefully.

1. Have a clear sense of object.

In the simplest and most understandable language, copywriting is a form of communication, and the core is to find the right person to say the right thing in the right way. Writing is for people to see, so make sure you have your own imaginary object, and it feels like they are sitting in front of you, and you are telling them what you want to say. In this way, the copywriting will have a real sense of picture.

2. Use visual analogies to find out what users are familiar with.

People are inherently insecure and resistant to unfamiliar things, not to mention what kind of picture sense will arise, and each of us is accustomed to using the inherent cognitive structure to understand new things. For a person with no background knowledge at all, a lot of descriptive language and explanations over and over again will make him completely unable to find the north. Planning is often confused with copywriting (which is also related to the immaturity of "planning" that originated in China).

Many enterprises have full-time copywriters, and only when they need to engage in some large-scale promotion activities, do business plans, write feasibility analysis reports and other projects with high demand, they need to seek cooperation with external parties.

In the past, general enterprises would find companies such as advertising and cultural media to cooperate. These companies generally have professional copywriting and design teams and are relatively experienced, but because of the large business volume and wide scope, they will be relatively weak in terms of pertinence.

With the continuous development of social economy, the requirements for professional copywriting have become more stringent, and some copywriting companies focusing on text services have gradually been derived. Most of these companies have developed rapidly, most of them have been transformed from the studio form, and some have become independent from cultural communication institutions.

Copywriting is one of the important basic skills of copywriting, copywriting planning is a handicraft, no matter how long you have been in the industry, no matter how high your position is, you must not forget to practice the basic skills.

Weibo marketing can only use 140 words, although now it is not only 140 words, but people's reading habits are still used to 140 words.

So we have to find a way to achieve our goal in these 140 words, if we can achieve our goal and write the copy wonderfully. How to retain fans in just one hundred and forty words. There are three steps.

1.Have your own very clear attitude and opinion.

2.Rub hot spots, rub topics, rub opinions.

3.There should be a sentence that is convenient for others**.

1.The flower did not die when it fell, but the wind picked it up and dropped it before it died.

Pretend to be three points of dementia to prevent death, and leave seven points to make a serious living.

2.I'm never the one who deserves your run.

i'm still not the one who deserves your rush.

3.Take the wrong way, remember to turn, love the wrong person, remember to let go.

remember to turn the wrong way, love the wrong person and let go.

4.Our relationship is like a fog and a blur, and sooner or later it will dissolve.

our relationship is like a fog, and sooner or later it will come to an end

5.It's not water that cooks fish, it's actually fire, it's not the wind that blows the fallen leaves, it's autumn, and the person who breaks my heart is not you, it's my self-inflicted affection.

In the final analysis, people's so-called regret is still unwilling.

6.The reincarnation of the seasons, many people forget many people, waiting for others to love you, it is better to love yourself, the sea and the waves, gentle and soft, all free.

7.Life is not easy, individuals have different needs, and their positions are different. Don't practice yourself in the hearts of others, and don't force others in your own hearts.

8.A stomach of grievances is that you can't say it, and every thing you say is a trivial matter.

Why do latecomers come first, because those who come do not refuse.

9.The way for adults to vent is no longer to change their profile picture, change their signature, and post to Moments. More often than not, I just want to be alone; Habitually waiting for self-healing. If you want to understand more copywriting, you can go to style copywriting!

Target users, product features (product attributes), product advantages (functions generated by features), and user interests.

Copying ability, really not good, you can also copy, find the template article, copy it all, and then make some key changes according to personal preferences and product features. For example, the product introduction of L'Oreal and Estee Lauder for cosmetics has many good templates, you can copy it, and then make some modifications according to your own products, and it is basically OK.

1. High degree of originality.

2. Publish on time.

3. Rub hot topics.

4. The title should be well written.

5. Beautiful typography.

6. The title is novel and attractive.

Have a clear idea of what your copy is about. In terms of "a small step forward, a big step forward for civilization", the purpose of this sentence "flooding" in various public toilets is to remind everyone to pee a little forward, urinate accurately, and don't leak.

1. Speak human language

Don't use words that are too professional, remote, or niche. In other words, the text you use must be understandable and understandable to the general public.

2. Be concise and less verbose

3. Less bragging, if you blow big, it will break

In fact, to be honest, most copywriters are bragging. How many cups can circle the earth when connected is bragging. So then there were various bodies around the earth.

Bragging should be based on truth, not deception. For example, there is a ** drug, which does have some effects, but the effect is limited.

4. Change your position and consider from the user's point of view

Tell the user what he gets, not what you have. Rather than saying "we can provide first-class service", it is better to say "you can have first-class service", people always care more about themselves. So, try to avoid the first person.

Instead of using generic terms such as "you, everyone, users", you should use "you, you, and who you are". When users read your copy, there will always be only "you" and no "you", and your copywriting will only serve "you" in this specific scenario, which will make users feel that your product is a one-to-one service, which is more targeted, and this logic is similar to private customization.

5. The copywriting is real, ordinary, and closer to the user's emotions.

Emotional copywriting can give users a sense of intimacy and resonate with each other. It's okay to try to express it in terms of your life or what you know about someone else's life. If something touches you, it's likely to move someone else.

Before the real Prince Charming appears, protect her like a prince - Chi Mei Zhen Color.

The writing of the copywriting is also based on the relevant group of people, if the high-end group of consumers, must not only hope to be satisfied with the material and status quo but also need to be spiritually filled, if the ability of the consumer group is limited, it will definitely be able to let customers clearly understand the benefits and convenience they have obtained!

When writing the plan, the material should write about the customer's pain points and needs, and don't write what you think is good, which is not what the customer wants.

The way to write a good beginning of copywriting is to point out the topic, describe the pain points, introduce classic sentences, introduce events, substitute scenarios, import problems, and so on.

1. Point out the theme.

At the beginning, the topic is directly pointed out, and the core content or ideas of the article are highly summarized, so that users can prepare the topic in advance.

2. Describe the pain point.

Understand the user's feelings about a certain thing, put yourself in the user's shoes to think about the problem, consciously describe the pain points, and resonate with the user from the perspective of thinking and thinking.

3. Introduce classic statements.

The introduction of classic sentences is also a common copywriting beginning, which classic which draft of the eulogy sentence refers to exemplary, authoritative, can bring a deep impression of the language and writing, its content generally includes classic songs, film and television works, literary works, life insights, life wisdom, etc.

4. Introduce events.

At the beginning of the copy, introduce news and hot topics that users are more concerned about to attract users' attention and transition to the main text.

5. Substitution scenario.

Introducing a story at the beginning of your copy that engages the user, or creates an atmosphere that resonates emotionally with the user, is often an effective way to warm up the topic.

6. Import problems.

People are always prone to curiosity about unknown things, and they will have the desire to study things they don't understand, so the new copywriter introduces questions at the beginning of the copywriting to arouse the user's curiosity, and the user will have the desire to read it.