What is the difference between 2B enterprise users and 2C individual users products?

Updated on technology 2024-03-02
2 answers
  1. Anonymous users2024-02-06

    The difference between c and 2b exists in at least the following aspects:

    1.b is specialization, scale, intensification.

    2.Type B emphasizes communication, the process is long, the time is long, and the C decision-making process is fast and the process is short.

    3.B to serve, C link short. c. Connecting people and goods.

    6.B is marriage (integrity, repeat transactions), C is 419 (single experience, C is exquisite. Habits change more slowly. cStart with experience.

    The official website shall prevail.

  2. Anonymous users2024-02-05

    The difference between 2c and 2b exists in at least the following aspects:

    1.b is specialization, scale, intensification.

    2.Type B emphasizes communication, the process is long, the time is long, and the C decision-making process is fast and the process is short.

    3.B to serve, C to experience.

    4.There are many B nodes and short C links.

    5.B connects everyone, C connects people and goods.

    6.B is marriage (integrity, repeat transactions) and C is 419 (single experience, impulsive).

    7.B is focused on value, C is focused on refinement.

    8.bSlow decision-making, slower habit change.

    We call a product for the average user 2C:to consumer

    The product for enterprises is 2B:to Business.

    So "2b" is pronounced "to b", not "er b".

    The reason for the quarrel is that I will pay more attention to and study user products, such as WeChat, Weibo, and network disks, which are directly oriented to end users. When you do this kind of research, you tend to get caught up in the visible nature of user experience and feelings. In an age where everyone is a product manager, this seems like the norm.

    A little deeper, you can also study the invisible characteristics, such as the industrial chain behind it, the related benefit distribution, and the business model. You'll find that what you can't see is often more important than what you can see. Theoretically speaking, you should see a lot of successful products constantly publicizing how good their product experience is, but it is rare to see a very profitable company publicizing how it makes money and how to distribute the benefits in the industrial chain every day.

    Looking at it this way, it may be more valuable to analyze more of what you can't see behind the product. When I have time, I will dedicate myself to writing about the business model of Internet companies.

    In fact, there are a plethora of enterprise products in addition to user products. For example, Oracle, SAP, and WeWork are directly facing enterprise customers. There are also a lot of very good 2B companies.

    In 2016, there were also many companies in China that provided leniency services for enterprises. For example, there is Slack abroad, DingTalk in China, and WeChat also released Enterprise WeChat a month ago. Compared with foreign countries, there should still be a huge space in the market of enterprise products, and I have also spent some time studying some of the company's early service products.

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