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I took a look at your**The quality needs to be improved, mainly there are no bright spots, and it is recommended that you design** with a sense of science and technology to attract people who browse you**, which is **design suggestions.
If you want others to search for you, you can buy keywords and let others search for "Yueyang" and "security" when they find you, this is money, and you can ask for details. Another way to not need money is to keep updating your **, insist on adding a few articles a week, but it can't be all your company's introductions and cases If you want to write these, you can only write 5-8 articles, mainly writing about the problems that customers are concerned about, such as what problems the customer encountered, and you helped him solve them successfully. Next time, if there is a customer with the same problem, it is likely to search for the article in your **.
The advantage of this method is that it is free, but it takes a long time, and the article also requires certain skills, and the article should contain keywords searched by customers. And it will take a long time to see results.
The second free method is to search for two keywords in Yueyang Security and then show up in the top **, that is, register as a user and then post some text things in the forum, so that customers will have a greater chance of finding you.
The above is a little bit of my suggestion Even if the customer can find your ** after reading it and wants to contact you to take orders If you want to go further, it is recommended that you go to some ** to learn it, here I can only write so much.
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Do your best optimization.
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QQ Sales. Every salesman in the security industry is using QQ, which has become a habit! It has also become the main means of communication equivalent to ** marketing.
Because of QQ instant messaging, you can consult at any time**,**, reference loss with coarse numbers and other information. Furthermore, enter the QQ group of the major security industry, you will find that the advertisements are continuous: a certain surveillance camera manufacturer, ** discount, excellent quality!
Of course, from many dealers and engineers in the QQ group, instant messaging makes the information of the security industry very fast, resulting in transparency and fierce competition. Medium and low-end products, everyone is fighting**! I know a security salesman who has 8 QQ and 30 security QQ groups for each QQ!
The daily work is to constantly send QQ information advertisements, and also receive considerable results. Of course, some software companies now also make QQ** software for colleagues to use, which saves time and improves efficiency! After all, any good method, the best you can do, then you can get good results!
Business ** platform publishes information.
Because now most of the customers in the security industry are accustomed to finding products on the Internet, such as China Security Exhibition Network and other professional business platforms, in today's developed network information, do a good job in network marketing is indeed a pass that enterprises can not ignore! The information published on these ** can also be included in the major search engines**, which plays a great role in product promotion and brand promotion. The top ten brands of security are mainly selected from the Internet!
And a large number of potential customer information can be found on these **, which is convenient for ** to communicate with the network.
Email marketing. I believe that the mailbox of security engineers and dealers or manufacturers will be full of product advertisements, corporate advertisements, and even mail information every day.
Salespeople usually find a lot of customers' mailboxes, and then ** information, and there are also professional ** software to complete. A fixed time, once per issue, to achieve the effect of making customers repeat the familiarity with your product. And see the advantages of publicity, take the initiative to contact.
Or as a foreshadowing for the first contact with the customer. Email marketing can't be ignored!
Search platforms such as Google are the main platforms for many customers to find products. So now the salesman recommends a large number of search engine rankings and SEO optimization to security manufacturers. Although pay-per-click is pay-per-click, it has a very significant effect on brand promotion and promotion.
It also plays a very important auxiliary role in the sales of salesmen.
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Methods and ideas of business marketing in the security industry.
There are two kinds of sales in the security industry, such as the sales of equipment or engineering projects, no matter which of these two sales, are expert sales, different from the sales of fast-moving consumer goods, there are many ways to carry out business.
Here, we will share with you our experience over the years.
1. Network sales promotion, display products on the network, including the promotion of the company's first class and the promotion of industry portals.
2. Develop the regional market and establish a market-oriented sales system. Starting from the function and positioning of the product, find the right dealer to develop together. For example, if the positioning of the product is medium and high, you need to find a security engineering company with relatively high construction qualifications and a demand for medium and high-quality products.
For example, if your product is a camera monitor, then you will definitely not go to an engineering company that does strong electricity.
3. Channel sales, establish a loyal sales channel, and build the entire value chain.
4. Pay attention to the trends of the security industry, social needs and national policy changes, and adjust the trend and development trend of enterprises or products in real time.
5. Pay attention to the industry, including magazines, newspapers and periodicals, the following are several magazines and portals in the security industry, which have a wide range of influence,..
For specific ideas, please take a look at the My Space post or the references below.
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The security industry is highly competitive, and foreign brands include Honeywell, Bosch Bosch, Panasonic 4 GE Security, Tyco, Phicom, Sony, Pelco, Shidean Legrand, etc. Domestic brands include Hikvision, Dahua and so on. So as a small and medium-sized enterprise, how to create their own brand in the security market monopolized by large enterprises.
An important part of online promotion and branding.
Safely marketing personnel believe that to do a good job in the promotion of security network brand enterprises, we must first promote enterprises, products or people from multiple angles and levels through the way of "news" to attract the public's attention and interest.
A good article is likely to have tens of thousands of views, and with some business information attached to the article, such as the name or product of a company, the company or product is promoted and promoted. And most of these articles appear in the big security industry**, portal**. For example, after Sina.com reported on a company, product orders soared several times overnight.
Control online advertisingNowadays, the increasingly abundant channels of online information dissemination have prompted many enterprises to invest in commercial online advertising.
Build an enterprise to establish an enterprise is to promote the brand, the enterprise through network marketing and network promotion, to create the foundation of the corporate image of the enterprise according to the development direction of the enterprise, the current situation of the enterprise to build a suitable for themselves, after all, the enterprise only according to its own actual situation to build, such a brand promotion effect is the best.
Search engine promotion Most companies are still very concerned about search engine promotion, which can make it easier for enterprises to be found by customers and stand out. Small and medium-sized enterprises should focus on their own products, such as high-speed balls, all-in-one machines, smart balls and other products to do keyword search engine promotion, through search engine promotion, to win a steady stream of customers.
E-mail promotion Many companies will send a large number of e-mails to deliver information to customers, which is an active means of network promotion.
The introduction to online marketing is very simple, you can start with the network and network promotion at the beginning, these tasks are not difficult, and you can become proficient in a week.
Hello! Glad to have your question;
There are the following points to pay attention to to do a good job in online marketing: >>>More
The advantage of network marketing is that it has an effect in the later stage, and the disadvantage is that it takes a lot of time and effort in the early stage. Internet marketing.
Summary of the nth power knowledge hall:
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Network marketing is a system engineering, involving a wide range of word-of-mouth marketing, network advertising, marketing, event marketing, search engine marketing (SEM), email marketing, database marketing, SMS marketing, e-magazine marketing, viral marketing, Q&A marketing, QQ group marketing, blog marketing, microblog marketing, forum marketing, social marketing, product information release for B2B business and platform marketing, etc. >>>More