How to use Internet thinking to create modern and efficient agriculture in the era of e commerce

<> "The Development Path of Rural E-commerce in the Internet Era."

1. Tree scattering and establishing Internet thinking.

The internet is transforming every industry, and agriculture is certainly no exception. From Chu Cheng, Liu Tao, Pan Pingchong Tangerine Hand Fruit, to Three Squirrels and Baicaowei, there is no shortage of typical cases of Internet innovation in traditional agriculture.

2. Committed to creating a brand for agricultural products.

At present, the operation of many agricultural products is still in the stage of homogenization and low competition, and the added value of commodities has little space. To change this situation, it is necessary to actively guide individual e-commerce, industry associations and professional cooperatives to apply for registration of trademarks, patents, geographical indications, etc., so as to effectively improve the quality, popularity and core competitiveness of agricultural products.

3. Focus on participatory experience.

If people participate in the construction of the farm and feel the growth of the crops, there will naturally be people who are willing to pay for it. At present, some farm owners are fully advocating a healthy and natural way of life, providing citizens with vegetable distribution, private customization and vegetable land rental and other services, and initially forming a service system for the production and marketing of organic agricultural products, ecological agriculture demonstration, and on-site visit experience, which is becoming more and more popular among people in the city.

Fourth, excavate the local flavor culture.

To a large extent, the creativity of creative agriculture is reflected in the characteristics of rural culture, the unique village style, the traditional customs, the beautiful pastoral scenery, and the heavy farming civilization are all fertile soil for promoting the construction of beautiful countryside and developing leisure agriculture.

Fifth, attract agricultural entrepreneurs to the countryside.

In the trend of "Internet + agriculture", large-scale agriculture, ecological agriculture, urban agriculture, etc. have shown great vitality, and many people of insight have taken the lead and have explored new ways to promote industrial integration and transform traditional agriculture.

In the era of mobile Internet, how to grasp the key link of the development of agricultural product e-commerce.

Hello, in the era of mobile Internet, e-commerce of agricultural products has become an important trend in agricultural development. The following is the key link to grasp the development of agricultural product e-commerce: establish a sound first-chain system:

Establish a first-class chain system from farm to table to ensure the quality and freshness of agricultural products and improve consumer satisfaction. Develop a scientific marketing strategy: Through market research, understand consumer needs and preferences, formulate scientific marketing strategies, and increase sales and market share.

Optimize user experience: Provide convenient and fast shopping methods, improve user experience, build good customer relationships, and promote user loyalty. Improving the quality of agricultural products:

Through technical means, improve the quality and safety of agricultural products, and enhance consumer confidence and trust. Establish a trust mechanism: Establish a multi-faceted trust-based mechanism, including third-party certification, credit rating, etc., to improve the credibility and credibility of agricultural product e-commerce.

Development of mobile payment: Develop safe and reliable mobile payment methods, provide diversified payment methods, enhance the shopping experience, and improve user retention and consumption. Strengthen brand building:

Through brand building, establish a good corporate model pants image and brand image, and enhance market competitiveness and brand appeal. The above is the key link to grasp the development of agricultural product e-commerce in the era of mobile Internet, and the implementation of these key links will contribute to the rapid development and growth of agricultural product e-commerce.

In order to further promote the rapid, sustainable and healthy development of rural e-commerce, we must give full play to the leading role of the first, implement comprehensive policies, take a multi-pronged approach, increase investment in the construction of logistics, information, finance and other infrastructure in rural areas, promote the extension of talent training and related public service supply to rural areas, establish and improve laws and regulations and standardized normative systems, and guide the flow of talents, capital, technology and other elements to rural areas. Nongbaiyou.