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I snuffed out the cigarette I had smoked repeatedly!
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China ratified the Framework Convention on Tobacco Control (FCTC) in 2005, which states that every party should ban all tobacco advertising,** and sponsorship broadly in accordance with its constitution or constitutional principles. The draft amendment to the Advertising Law should be very clear about the "total ban on all tobacco advertising,** and sponsorship".
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Advertising Law of the People's Republic of China (Laws).
Article 22: It is prohibited to publish tobacco advertisements in the mass media or in public places, public transportation, or outdoors. It is forbidden to send any form of tobacco advertising to minors.
It is forbidden to use advertisements for other goods or services or public service advertisements to promote the names, trademarks, packaging, decoration, and similar content of tobacco products.
Notices of relocation, name change, recruitment, etc., issued by producers or sellers of tobacco products shall not contain the name, trademark, packaging, decoration or similar content of tobacco products.
Tobacco Monopoly Law of the People's Republic of China (Law).
Interim Measures for the Administration of Tobacco Advertising (departmental administrative regulations).
Article 3 It is forbidden to use radio, film, television, newspapers, and periodicals to publish tobacco advertisements.
It is forbidden to set up tobacco advertisements in all kinds of waiting rooms, theaters, conference halls, sports venues, and other public places.
Article 4 prohibits the use of radio, television, film programs, as well as articles in newspapers and periodicals, to publish tobacco advertisements in disguise.
Article 6: The following circumstances shall not be included in tobacco advertisements:
a) Smoking image;
2) Images of minors;
3) Encouraging or instigating smoking;
4) Indicating that smoking is beneficial to human health, relieves fatigue, or relieves mental stress;
5) Other violations of state advertising management provisions.
Measures for the Administration of Tobacco Monopoly Licenses (departmental administrative regulations).
Paragraph 2 of Article 40 Except for enterprises that have obtained a license for a tobacco monopoly production enterprise or a tobacco monopoly wholesale enterprise license to sell tobacco monopoly products in accordance with the law, no citizen, legal person or other organization may sell tobacco monopoly products through information networks.
According to the above-mentioned laws and administrative regulations, citizens, legal persons or other organizations shall not set up tobacco advertisements in outdoor and indoor public places. Radio, television, and film programs, as well as articles in newspapers and periodicals, shall not be used to publish tobacco advertisements in disguise. Tobacco advertisements must not contain images of smoking, images of minors, or exaggerated behaviors such as encouraging or encouraging smoking, indicating that smoking is beneficial to human health, relieving fatigue, and relieving mental stress.
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Because smoking is harmful to health, because advertising has a great guiding effect, it can't...
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It doesn't seem like China, it's like this all over the world.
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According to China's drug classification management system, drugs are divided into prescription drugs and over-the-counter drugs. Prescription drugs are drugs that can be purchased with a prescription from a licensed physician or a licensed assistant physician, and such drugs cannot be advertised in the general public** (such as television, newspapers and other public-facing drugs), but can be advertised in professional journals (such as pharmaceutical journals, etc.).
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I'll just say that the purpose of restricting tobacco advertising is mainly to control smoking, but in practice, this has not been well realized.
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Agree with the view that brand promotion is the mainstay.
Most of today's tobacco companies are diversified development, such as logistics, real estate, tobacco, tourism, etc., their advertisements do not mention specific products, but focus on brand building and promotion.
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From the perspective of enterprise development, today's market competition is so fierce, who knows you if you don't advertise, who knows if you are still surviving and developing?
Of course, the state is saying that it will be withdrawn, but in China, as long as you have "guanxi", there are many things, and there is nothing to do, which is really impressive and emotional.
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In fact, many tobacco companies now have their own products in other fields, but their logos and names are the same, so the state can't not allow their other products to be advertised because their companies have products in the tobacco industry!
As long as you pay attention to it, you will find that there are no explicit smoking shots in tobacco advertisements nowadays! The form of advertising has been transformed! It has been made mainly for brand promotion!
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Be careful that Mr. Liu is here to give it to you.