What is the Promotion Fee What is the promotion service fee?

Promotion expenses are marketing expenses.

Marketing expenses refer to all expenses incurred in project sales promotion, material packaging, and various services related to marketing, maintenance, and maintenance; Its annual marketing expenses = the amount of benefits amortized in previous years + the amount of marketing expenses in the current year - the amount of non-current year benefits to be apportioned in the current year; The apportionment principle is based on the benefits of the current year.

The apportionment projects include marketing centers and model houses.

Soft and hard installation, temporary enclosure, identification system-level spiritual fortress.

Model, film and television, hardware equipment sales tools (such as RV, iPad, touch screen system, etc.), if there is a New Year's Eve category, the actual benefit month will be apportioned, such as advertising company monthly service fee, outdoor advertising.

Brand. For example: 2015 Marketing Expenses = 2015 Benefit Amount Allocated in Previous Years + 2015 Marketing Contract Amount - Subsequent Year Benefit Amount Allocated in 2015.

A promotion fee is a type of marketing expense.

Refers to the project sales promotion, material packaging, and marketing-related services, maintenance, and all the costs incurred, in order to promote sales, increase sales revenue, sales staff are often racking their brains, come up with a variety of marketing and means, which brings a variety of marketing expenses.

Not only that, after-sales service has increasingly become an important part of the whole business marketing program, many companies pay more and more attention to the quality of after-sales service, so the cost of providing after-sales service should not be underestimated, which also constitutes a part of the marketing expenses.

Promotion fee refers to the cost incurred in the promotion of products and services.

Their products, services, technologies, culture, deeds, etc. are known and accepted by more people and organizations through the traditional four major advertisements (newspapers, radio, television, and networks), so as to achieve the purpose of publicity and popularization.

All the costs during the company's promotion can be said to be the promotion fee, there are some understanding of the cost of paid promotion, want to carry out effective promotion for the technical requirements are relatively high, no professional technology can also find outsourcing companies to cooperate, a good team promotion effect is also satisfactory, we cooperate with the push hand is very reliable, online comparison of the final choice.

For example, if you are a lawyer, or you want more people to know about you, you can find a company to promote. Promote your information to the homepage of other major platforms. Of course, you need to spend money, and this fee is the promotion fee.

For example, if you have a product that you want to advertise, they don't do it for you, and this money is the promotion cost you spend to promote the product.

The promotion fee is the cost of network promotion. If you want to do network promotion, you need the promotion software or promotion of the network company, and you need to go through the promotion function of the network company to help your information be promoted to the home page.

There are many ways to promote the company, if you are a start-up, you can start from the official website, soft news releases, and do some word-of-mouth shaping, etc., of course, each company's promotion method is different, if you are selling machine supplies, it is recommended to bid, b2b** posting, our company is posted in Jinsui, and there is information on the home page.

<> "There is no such thing, and if you do it slowly, you will have results."

Do you want to promote? One-stop account opening.

Legal analysis: The promotion service fee received by the enterprise belongs to the sales expense, and the non-distraction belongs to the income tax adjustment item, and if it is an advertising fee, the excess part is the income tax adjustment item.

Legal basis: Article 31 of the Law of the People's Republic of China on the Administration of Tax Collection and Tourism Taxpayers and withholding agents shall pay or release taxes in accordance with the provisions of laws and administrative regulations or the time limit determined by the tax authorities in accordance with the provisions of laws and administrative regulations. If a taxpayer is unable to pay taxes on time due to special difficulties, the payment of taxes may be deferred with the approval of the provincial and autonomous region, the State Taxation Bureau and the local taxation bureau of the municipality directly under the Central Government, but the maximum shall not exceed three months.

Promotion expenses are marketing expenses.

Marketing expenses refer to all expenses incurred in project sales promotion, material packaging, and various services related to marketing, maintenance, and maintenance; Its annual marketing expenses = the amount of benefits amortized in previous years + the amount of marketing expenses in the current year - the amount of non-current year benefits to be apportioned in the current year; The apportionment principle is based on the benefits of the current year.

The apportionment projects include marketing centers and model houses with soft and hard decoration, temporary enclosures, identification system-level spiritual fortresses, models, films and televisions, and hardware equipment sales tools (such as watching RVs destroy bridge foundations, ipads, touch screen systems, etc.), and if there is a New Year's Eve category, the actual benefit month will be apportioned, such as the monthly service fee of advertising companies and outdoor billboards.

For example: 2015 Marketing Expenses = 2015 Benefit Amount Allocated in Previous Years + 2015 Marketing Contract Amount - Subsequent Year Benefit Amount Allocated in 2015.

Promotion fees are marketing expenses.

Introduction to the Promotion Fee:

Promotion fee is an indispensable expense for enterprises in marketing, and it is also one of the important means for enterprises to promote products and services. It is a kind of cost investment in enterprise marketing, which can increase sales and expand new markets more effectively, but the promotion cost must be reasonable to achieve the best promotion effect.

Nature of Promotion Fee:

1. The nature of marketing.

Promotion fee is a kind of expense of a business in marketing, which is an expense incurred in order to achieve sales goals. The goal of promotion expenses is to increase the sales volume of products and services, and increase the revenue and profits of the business.

2. Periodicity.

Promotion expenses are usually paid on a periodical basis, like monthly, quarterly, or yearly. This kind of cyclical spending can help companies better control the spending of promotion expenses and avoid excessive spending.

3. Variability.

The expenditure of promotion expenses varies according to market demand and business sales, so promotion expenses are a variable expense. Enterprises need to determine the expenditure of promotion expenses according to market conditions and sales targets.

Classification of Promotion Fees:

1. Advertising costs.

Advertising costs are the expenses incurred by enterprises to place advertisements on **, including television, radio, magazines, newspapers, etc. Advertising costs are usually calculated based on the length or size of the ad.

2. ** fee.

Fees are the expenses incurred by various activities carried out by enterprises in order to promote sales, including gifts, discounts, gifts, etc. Expenses are usually calculated based on the size and scope of the activity.

3. Public relations fees.

Public relations expenses are the expenses incurred by various public relations activities carried out by enterprises in order to improve brand awareness and image fighting, including sponsorships, donations, public welfare activities, etc., and the expenditure of public relations expenses is usually calculated according to the scale and influence of public relations activities.

5. Market research fees.

Market research fees are the expenses incurred by various market research conducted by enterprises in order to understand the market demand and contention, and the expenditure of market research expenses is usually calculated according to the scale and scope of the research.

The expenses used by enterprises to promote products are generally promotion fees, and the network service fees, advertising fees, promotion fees, etc., which are essentially expenses incurred for marketing, are included in the accounting of sales expenses.

The promotion fee is used to promote the product, not for administrative purposes, so it should be charged to the sales fee.

Regarding network service fees, advertising fees, advertising fees, technical service fees, information fees, promotion fees, etc. (the nature of the expenses is mostly promotion fees like PPC), but the essence is the cost of marketing. All advertising fees issued by advertising companies are included in sales expenses - advertising expenses, and others are included in sales expenses - other expenses.

According to the advertising expenses incurred by the taxpayer in each tax year, if the sales (business) income does not exceed 2%, it can be deducted according to the facts; The provision that the excess amount can be carried forward to future tax years indefinitely.

Is the promotion fee an advertising fee?

No. Marketing expenses are business promotion expenses, but not advertising expenses.

Accounting for the payment of marketing fees:

Borrow: Selling Expenses - Marketing Expenses.

Tax Payable - VAT Payable (Input Key Tax).

Credit: Bank deposits.

The difference between advertising expenses and business promotion expenses is mainly to see whether the specific business is published on TV, **, radio, newspapers, outdoor billboards, etc. through advertising companies, professional **, radio, newspapers, outdoor billboards, etc., if it belongs, it can be used as advertising expenses, otherwise it can only be used as business publicity expenses.

Accounting entries for advertising expenses incurred.

What are the selling fees?

Sales expenses refer to the expenses incurred by enterprises in the process of selling products, self-made semi-finished products and providing labor services, including packaging costs, transportation costs, advertising costs, loading and unloading costs, insurance premiums, consignment sales fees, exhibition fees, leasing fees (excluding financial leasing fees) and sales service fees, sales department staff salaries, employee welfare expenses, travel expenses, depreciation expenses and other expenses, etc., and the travel expenses related to sales should also be included in sales expenses.

For industrial enterprises with independent sales agencies (such as sales departments and managers' departments), all expenses incurred by their independent sales agencies are regarded as sales expenses. Industrial enterprises that have not set up an independent sales organization and have a small amount of sales expenses may incorporate sales expenses into management expenses according to regulations.

The direction in which the selling expenses are borrowed.

Selling expenses belong to the accounting accounts of loss and loss. The debit side indicates an increase and the credit side indicates a decrease. Enterprises should account for the occurrence and carry-over of sales expenses through the "sales expenses" account.

The sales expenses incurred by the debit registration enterprise of this account shall be transferred to the "Profit of the Year" account at the end of the credit registration period, and there shall be no balance in the "Sales Expenses" account after the carry-over. The "Selling Expenses" account should be itemized by expense item of selling expenses.

Marketing expenses can be attributed to business clusters, such as publicity expenses. Business promotion expenses refer to the expenses paid by enterprises to carry out business publicity activities in addition to advertising expenses. Including the distribution of publicity materials, business promotional materials, exhibition expenses, gifts printed with corporate logos, souvenirs, public relations design fees, as well as accommodation costs, material costs, labor costs, clothing costs, venue rental fees related to product promotion, etc.

Whether an enterprise publishes an advertisement or makes shopping bags, parasols, various souvenirs and other promotional materials printed with the corporate logo for publicity, the expenses paid shall be combined in the advertising and business promotion expenses and deducted according to the limit. Addendum: What are the deduction standards for advertising expenses and business promotion expenses?

1) Unless otherwise stipulated by the competent financial and tax authorities, the part of the eligible advertising expenses and business promotion expenses incurred by the enterprise shall not exceed 15% of the sales (business) income of the current year, which shall be allowed to be deducted; The excess amount is allowed to be carried forward to the next tax year. (2) From January 1, 2016 to December 31, 2020, the part of the advertising expenses and business promotion expenses incurred by cosmetics manufacturing or sales, pharmaceutical manufacturing and beverage manufacturing (excluding alcohol manufacturing) enterprises shall be allowed to be deducted, which shall not exceed 30% of the sales (operating) income of the current year; The excess amount is allowed to be carried forward and deducted in subsequent tax years. (3) For affiliated enterprises that have signed an agreement on the sharing of advertising expenses and business promotion expenses (hereinafter referred to as the apportionment agreement), the advertising expenses and business promotion expenses incurred by one of the parties that do not exceed the proportion of the pre-tax deduction limit of sales (business) income of the current year can be deducted from the enterprise, or part or all of them can be collected and deducted by the other party in accordance with the apportionment agreement.

When calculating the pre-tax deduction limit of enterprise income tax for the advertising expenses and business promotion expenses of the other party, the advertising expenses and business promotion expenses that are collected in accordance with the above methods may not be counted. The excess part of advertising expenses and business promotion expenses can be carried forward and deducted to future tax years indefinitely, which is a temporary difference between the tax law and the accounting system.

Hello, I am Mr. Xiao Qi, a workplace service teacher, and my answer is: the marketing and promotion expenses are about 1-30,000 yuan. Additional Information:

Marketing promotion refers to the dissemination of products, services, or brand information to the target audience through various means and strategies to promote sales and increase market share. Effective marketing can increase brand awareness, attract potential customers, close deals, and build long-term customer relationships. Here are some common marketing and promotion sideways and strategies:

Mega 1Advertising: Advertise through traditional channels such as TV, radio, newspapers, or digital (such as social, search engine advertising) to enhance your brand.

2.Promotional activities: Organize and participate in various promotional activities, such as exhibitions, ** events, new product launches, etc., to attract the target audience and demonstrate the advantages of the product or service.

3.Social Marketing: Leverage social platforms for branding, engaging with audiences and delivering valuable content.

6.Content Marketing: Engage your target audience through quality content creation and sharing, and provide valuable information and solutions to build trust and long-term relationships with your audience.

7.Direct marketing: Communicate and promote directly with target customers through **, email, SMS, etc., to provide personalized services and offers.

Marketing promotion strategies need to be curated and adjusted according to the product, target audience, and market environment, combined with regular market analysis and feedback, to achieve the best results and return on investment. The above is mine, I hope mine can help you, if you have more questions, you can come and ask for consultation Workplace Service Teacher Xiaoqi.