I would like to know the difference between online advertising and traditional advertising

1.High targeting.

Because the network is oriented to the public and can interact with the public, when a certain part of the population logs in to the Internet, due to a certain demand to log in to some of the best, there are many industries, professions.

Advertising in these professions** is very targeted.

2.Interaction. For example, online surveys, etc.

Hourly duty. 4.Flexible. Change at any time, upload at any time.

Some say that online advertising is a continuation of traditional advertising.

This is a mistake, both in terms of form and content, there is a fundamental difference between the two, and online advertising is an absolutely new era.

Modern advertising is used in the form of the general public**, which includes four types: radio, television, newspapers and magazines.

However, modern advertising uses the Internet, and the role played by the traditional public is undoubtedly gradually fading.

It is undeniable that Volkswagen has called for wind and rain in the history of advertising, and until now it still plays a very important role, and online advertising is "a small lotus to show sharp corners", but as a keen sense of advertising people, we should be aware that with the advent of the Internet era, the popularity of Volkswagen is just the afterglow of the sunset, yesterday's yellow flowers.

The great wheel of history is merciless, and anything that lags behind the situation must be ruthlessly discarded by it.

In terms of form, modern advertising based on the network has incomparable advantages over traditional advertising.

a) The network is all-weather and global.

As it is said, the Internet transcends the limitations of time and geography.

2) Fast propagation.

As we all know, the network uses optical fiber, and compared with the traditional Volkswagen**, it is simply a race between rockets and horse-drawn carriages.

3) Online advertising can track the effectiveness of advertising.

Advertisers have no way of knowing how many customers are buying their products due to traditional advertising, but online advertising can say "icandoit" loudly (iv) ROI optimization.

Online advertising adopts a completely different return method from traditional advertising: (5) advertising and purchase are completed in one step, which greatly reduces operating costs and (6) interactivity.

In the traditional Volkswagen**, there is a one-way forced buying and selling, which is a seller's market.

However, there are many online advertisements, but they realize interactive buying and selling, and it is one-to-one communication.

Information feedback, which cannot be achieved by traditional media, can be easily realized in the era of information networks.

If the form is like a soldier in advertising, then the battle between modern advertising and traditional advertising is undoubtedly a war between the new nuclear missile and the old spear and iron shield.

From the perspective of content and essence, traditional advertising content mainly reflects economic life, while modern advertising is integrated marketing electronic communication.

Essentially, the former is a sales pitch plus marketing style, while the latter is socio-cultural.

dish for one leg.

1. Information capacity. The network announcement can be exchanged with other ** advertising banners, and advertisers can increase advertising information without restrictions.

2. Coverage. Traditional advertising is regional and specialized, but online advertising can send product introductions to customer companies around the world as quickly as possible. Compared with traditional advertising, online advertising can better cover the world, reach more people, and achieve better advertising effects.

3. Communication mode. The main form of communication in traditional advertising is the smile and the bird, which is "pushed" to the consumer by the sender, that is, Pibi Enterprise, through many intermediate links. Online advertising cannot be broadcast on a large scale like traditional advertising, only waiting for the arrival of the target audience, and then interacting, so the communication mode of online advertising is more compact.

4. Release. Traditional advertising is realized through advertising, that is, the advertising company is entrusted to implement the advertising plan and advertising media, so as to contract the advertising business through the advertising company.

5. Interactivity. The more interactions a company has with its target audience, they can be exposed to more information and ultimately become consumers. Online advertising is different from the one-way communication of traditional advertising, it is the interactive communication of information.

Traditional advertising has regional limitations, and online advertising has demographic limitations.

The regional effect of traditional advertising is stronger than that of online advertising, and the comprehensive effect of online advertising is stronger than that of traditional advertising.

Traditional advertising is not very targeted, while online advertising has a wide range and can be more targeted.

Traditional advertisements are expensive to produce, and online advertisements have a long validity period.

For the time being, there are so many lists, and the typists are very good.

First of all, online advertising has a short production time, no geographical restrictions, easy modification, and can be targeted.

Secondly, online advertising is highly engaged and targeted, especially in the Internet era when the Internet is closed and dismantled. Online advertising has become the trend of the times.

Again, it can combine multi-** technology, text, sound, picture, and animation phase circle, and the content is rich and colorful!

1.Advertising on traditional** often "half of the money is wasted, and it's not clear which half." "Through online advertising, a detailed analysis of the audience scope and the effect of the advertisement is incomparable with the traditional billing method and the evaluation effect.

2.It can track and study the preferences of users, which is the advantage of the Internet over traditional marketing, and it is also the basis of its precision marketing. This is almost the natural advantage of the Internet - compared with the traditional **, the Internet behavior of the netizens behind each IP, browsing habits, registered personal information, can be obtained and mined through technical means, through the long-term accumulation and in-depth analysis of the above content, advertisers will have the opportunity to have an in-depth understanding of user behavior and Xihong Rock training, according to the behavior characteristics of each user, region, interests and hobbies to select the most matching advertising information.

A travel enthusiast and a car enthusiast, when visiting the same ** page, see different ads, because the system has recorded their behavior habits and preferences, so that the ad settings are no longer the same.

Advertise on the web through online advertising platforms. It is a high-tech advertising operation mode that uses advertising banners, text links, and multiple parties to publish or publish advertisements on the Internet and deliver them to Internet users through the network.

Among them, online advertising includes: advertising**, advertising costs, advertising information, and advertising. Online advertising is advertising that is done on the web.

Although the network effect evaluation is easier to operate than the traditional ** evaluation, its impartiality has been questioned, and the traditional ** evaluation has formed a set of effective audit and certification system after decades of development. Common standards for network effectiveness evaluation need to be determined.

Online advertising is advertising that is done on the web. It is a high-tech advertising operation mode that uses advertising banners, text links, and more methods to publish or publish advertisements on the Internet through the network advertising platform, and deliver them to Internet users through the network.

Online advertising, in layman's terms, online advertising is an advertisement done on the Internet, which is an advertisement that uses some dense or characteristic ** to place commercial information.

Network advertising activities are a high-tech advertising operation mode in which enterprises pay a certain fee to promote product sales, use advertising banners, text links, and more methods to publish or publish advertisements on the Internet and deliver them to Internet users through the network.