What is the difference between advertising and publicity, and what is the difference between propaga

1. The concept is different.

Advertising, as the name suggests, is to advertise widely, that is, to inform the general public about something.

Propaganda is a means of conveying information that is specifically designed to serve a specific issue. In the West, propaganda was originally meant to be, but is now most often used in political contexts, especially to refer to the operation of ** or the support of political groups. When the same technique is applied to a business or product, it is often referred to as PR or advertising.

The use of various symbols to disseminate certain ideas to influence people's thoughts and actions in social behavior.

2. The content and function are different.

The advertising film focuses more on the promotion of individual or series of products, and is repeatedly broadcast, so that the public has a strong memory of the product.

There are two main types of corporate promotional films in terms of content, one is the corporate image film, and the other is the product direct sales film. The former is mainly to integrate corporate resources, unify corporate image, and convey corporate information. It can promote the audience's understanding and recognition of the business, enhance the sense of trust, and thus bring value.

3. Different modes of transmission.

The dissemination of propaganda is more flexible, mainly on the Internet, or a television set in a fixed location is sufficient. Of course, it is also a good way to engrave a disc and send it to customers. This means that the financial investment required in the process of disseminating the promotional film is very small.

4. Different forms of expression.

The duration of advertising is generally limited to less than 60 seconds, and the form focuses on strategy, creativity, impact and appeal, and is biased towards visual marketing in the style of experiential marketing.

Due to the short duration, in order to cater to the advertising strategy and achieve sufficient visual impact and appeal, the creativity and form of the advertisement are often slightly exaggerated, so as to achieve a memorable effect.

And in the form of expression, it is hierarchical, clear and orderly. And the style and tone of the corporate promotional film will generally cater to the culture and concept of the enterprise, and the narrative is mainly elaborated on the corporate culture, strength, team, products, services and other contents.

Because most of the shots in corporate propaganda are based on the actual scene of the enterprise, and the actual situation of the enterprise is mostly in the narrative content, the authenticity and credibility of the corporate promotional video are very high.

I don't think the difference between advertising and publicity is very big, first of all, advertising itself is actually propaganda, so that more people can see their own advertising, and propaganda also means the same, but their overview is different.

Advertising is a paid activity for advertisers to disseminate ideas or sell goods. The time is shorter and volatile.

Propaganda is paid and unpaid. It is mainly used to disseminate information, and there are political propaganda, seditious propaganda, and public welfare propaganda. The time is longer, and the theme remains the same.

Advertising is all about publicity. The two are equivalent concepts, and people often say "advertising", but in the narrow definition of advertising, it has a little more commercial color.

The difference between publicity and marketing is that publicity is the most effective way to let people know and promote. MarketingIt is a kind of promotion to enter the store.

Due to the concept of publicity and marketing.

They are all words introduced from other industries, and their connotations and extensions.

There is a conventional uncertainty. The former has a distinct top-down administrative color, indicating that it is promoted under the premise of existing products, while the latter is more market-oriented, with pioneering ideas outside the first channel, and even emphasizing the extension of the end of the industry to the beginning.

From the operational level, publicity is more of a post-intervention after the film is filmed from the perspective of media promotion, in addition to taking market responsibility, publicity also has to face crisis public relations and other responsibilities, and marketing emphasizes the implementation of multi-angle market concepts such as hard broad, **, and landing distribution, and even encourages penetration into the early stage of creation.

Ye Maozhong, the godfather of advertising in China.

pointed out: "The essence of marketing is to study human nature and people's hearts. "The main core form is insight into needs, and needs come out of conflict.

If you can't solve the conflict, marketing will get harder and harder. To perceive and discover conflicts, we still have to return to human nature and human hearts, and conflicts that deviate from this base point are all false conflicts.

For example, when a female college student goes to work in an office building after graduation, she has always carried a canvas bag, which is youthful and beautiful, but when she sees those colleagues all carrying designer bags, she feels that she is out of place in this environment.

Advertising refers to the use of newspapers, magazines, television, radio, flyers, and outdoor advertising to determine the theme of policy performance for product positioning and target consumer groups.

In order to cater to the psychological needs of consumers, according to their own actual situation, at the same time to ensure that consumers can accept the advertising strategy.

If any enterprise wants to make its products occupy a certain position in the market and customers' minds, it must influence the market and customers through certain content of advertising.

The advertising strategies that enterprises can adopt mainly include internal positioning strategies, external positioning strategies, etc.

1. Internal positioning strategy. That is, in order to make the company's products occupy an appropriate position in the market of similar products, and focus on the advertising content to publicize a certain characteristic of the company's products that are different from other similar products.

For example, the production of bicycle products enterprises, understand that the market of similar products do not have automatic transmission function, but the company's products have this function, as the focus of advertising for promotion, it is easy to determine the dominant position of the company's products in the market competition, arouse the attention of the majority of customers, increase the market sales of products.

2. External positioning strategy. That is, in order to make the company's products in a specific position in the market of similar products, and in the advertising to regret and frankly publicize the company's products are different from other products of a certain grade.

Advertising is an information dissemination activity, which is the act of delivering information to consumers, so it is essentially an information dissemination activity, that is, to inform the general public about something. It usually refers to economic advertising, advertising for profit, usually commercial advertising, which is a means of disseminating information about goods or services to consumers or users through advertising ** in a paid way to promote goods or services. Product advertising is such economic advertising.

Advertising is different from general mass communication and publicity activities, mainly in the following aspects:

1. Advertising is a communication tool, which is to transmit the information of a certain product to a group of users and consumers by the production or business organization (advertiser) of the product.

2. You need to pay for advertising.

3. The communication activities carried out by advertisements are persuasive.

4. Advertising is purposeful, planned, and continuous.

5. Advertising is not only beneficial to advertisers, but also to the target audience, it can enable users and consumers to get useful information.

Exaggerated deception, absurdity in order to make money.

Summary. The difference between propaganda and publicity.

The difference between propaganda and publicity.

The difference between propaganda and publicity.

1. Different meanings 1. "Doing" is mostly used for general activities, and the action is not strong, and its usage is equivalent to "conducting", and the meaning is very empty. For example: arrangement, interview, commitment, sprint, communication, conception, observation, expansion, review, explanation, communication, thinking.

2. "Do" is mostly used for specific affairs or professional and professional work. For example: work, doing classes (holding demonstration or experimental public classes), doing work, doing problems, doing medicine (engaging in drug sales), doing accounts, doing insurance.

2. Different stylistic colors 1, "made" is mostly used for words with written language colors, especially literary words are used "as", idioms are almost all used "as", the origin is very early, such as: make (complete), stop, do goodbye, answer, fell, abandon, make ancient, practice, end (end), chaos, sin, accompany. 2. And "do" comes from the northern vernacular, which originated very late, and is mostly used for words with colloquial colors.

Such as: being a ghost, being a matchmaker, dreaming, doing business, making eyebrows and eyes (making eyes), doing traps, being people, being favors, doing life, doing business, and doing tricks. 3. The semantic content is different: 1. The action of "doing" is not strong, and the meaning is relatively abstract and generalized.

Such as: committing crimes, guaranteeing, cheating, evil, style, stalking, valuation, face, number, speed, acting, falsification, role, testifying. 2. The action of "doing" is strong, and the meaning is more specific and real.

Such as: cooking, cooking, grimacing, housework, gestures, postures, games, needlework.

From the difference between doing and doing, it can be concluded that the meaning of doing propaganda and doing propaganda is different.

Advertising is a means of propaganda to convey information to the public openly and widely through a certain form of ** for a specific need.

There are broad and narrow types of advertising.

Broad advertising includes non-economic advertising and economic advertising. Non-economic advertising refers to advertisements that are not for profit, also known as effect advertising, such as various announcements, notices, statements, etc., of administrative departments, social institutions and even individuals, the main purpose of which is to promote;

Advertising in the narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit, and is usually an important means of communicating information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide labor services, with the main purpose of expanding economic benefits.

Extended information: Advertising, as the name suggests, is to advertise, that is, to inform the general public about something. Advertising has a broad and narrow meaning.

Advertising in a broad sense refers to advertisements that are not for profit, such as announcements, notices and statements of political parties, religions, education, culture, municipalities, social organizations, etc. Advertising in the narrow sense refers to advertising for profit, usually referring to commercial advertising, or economic advertising, which is a means for industrial and commercial enterprises to promote goods or provide services in a paid way to disseminate goods or service information to consumers or users through advertising. Product advertising is such economic advertising.

The difference between advertising and publicity is reflected in: First, the concept is different. As the name suggests, advertising is to advertise widely, that is, to inform the general public about something; Propaganda is a form of messaging that is designed to serve a particular issue.

Second, the content and function are different. The advertising film focuses more on the promotion of individual or series of products, so that the public has a strong memory of the product. There are two kinds of corporate promotional films in terms of content, one is the corporate image film, and the other is the product direct sales film.

It can promote the audience's understanding and recognition of the company, thereby bringing value.