What is the difference between marketing and merchandising

Marketing is a system, sales is only a part of marketing, marketing includes market research, marketing, brand planning, sales and customer service, etc. Sales is mainly a way of thinking from the inside out to attract and find customers with inherent products or services; Marketing is customer-oriented, and how to effectively create customers as the primary task, is an outside-in way of thinking.

The appeal of sales is to sell the existing products well; Marketing is to make products sell well, and it is to plan and promote the marketing of products, with the aim of making sales easier.

Marketing refers to the process by which a company discovers or discovers the needs of prospective consumers, so that consumers can understand the product and then purchase the product. Marketing is a systematic project, and there are four main links that support the entire marketing system, namely products, profit methods, sales channels and communication channels.

Sales refers to the act of providing products or services to a third party in the form of **, leasing or any other means, including related ancillary activities carried out to promote such behavior, such as advertising, **, exhibitions, services and other activities. Sales refers to the activities that realize the production results of the enterprise and is an activity to serve customers.

Difference Between Merchandising and Marketing.

Asked by: fanjia429 - Probationary period Level 1.

Marketing is not the same as what people used to think of as sales pitches. The distinction between merchandising and marketing is becoming increasingly apparent:

Merchandising is only a part of marketing, which is the various activities of the enterprise around the sale of goods, and mostly refers to the promotion of personnel.

As Philip Kotler pointed out, sales pitch is not the most important part of marketing, but only the tip of the "marketing iceberg".

Merchandising is one of the functions of a corporate marketer, but it is not its most important function.

**It is a part of marketing, including personnel promotion, advertising, business promotion, public relations and other activities, but it has not yet reached the level of strategy and decision-making in marketing.

If the marketing personnel of the enterprise do a good job in marketing research, understand and meet the needs of customers, and do a good job in distribution, ** and other marketing work, then the product can be sold more easily without hard selling.

By: Darder - Lift 4 Level 2-20 15:50

Questioner's evaluation of the answer:

Thank you.

The goals are different. The goal of marketing is to make a profit by satisfying the needs of consumers, such as engaging in hard sales, forced sales, etc.; Marketing uses the best marketing mix activities, i.e., products, pricing. The starting point of the sales pitch is the enterprise.

The focus of marketing is on the consumer, and the central task of the enterprise is to meet the needs of the consumer. 4. Considering the long-term behavior of the enterprise, the two are different in four aspects. 3. The center of gravity is different.

The focus of marketing is on the product, and the central task of the company is to promote the existing products, and less to consider whether consumers need these products and different methods. The method of sales promotion is mainly to strengthen the organic combination of elements such as sales activities, public relations and power. 2. The starting point is different, distribution, **, and the starting point of marketing is the market: 1

Marketing is to do marketing, and promotion is to sell products!

Dr. Song Xinyu said: Marketing is when you find customers, and marketing is when customers find you.

What is the difference between the three concepts?

Conceptually.

Marketing is a modern business idea, the core of which is guided by consumer demand, and what consumers or customers need is produced and sold. It's an outside-in way of thinking.

Sales is mainly about attracting and finding customers with inherent products or services, which is the opposite of marketing, which is an inside-out way of thinking.

Humanly speaking.

Sales pay more attention to results, and the pursuit of efficiency in implementation is the pursuit of people, skills, experience, and opportunities account for a large proportion of success. Because of this characteristic of sales, it is easy to cause people who are engaged in sales to lose their long-term vision. Conceptually, sales is an inward-out thinking, and at present, the market has changed from the previous seller's market to the current buyer's market, and the sales mindset is difficult to adapt to the current market demand.

Therefore, it can be said that sales are more focused on the realization of short-term and medium-term goals, which is a kind of thinking that focuses on profits and ignores the market.

Marketing also values results, but it is better at analyzing and researching the market and making corresponding countermeasures; However, an important element of marketing is 'integration', that is, the combination of the company's existing elements and the company's goals with market demand, and paying close attention to the situation of competitors and possible measures.

Marketing often determines the general direction and goal with a long-term strategic vision, and achieves short- and medium-term goals with practical and effective tactical strategies, among which sales only play a pioneering role in the business war. These characteristics of marketing will stimulate and train the long-term business vision and the desire and ability to grasp market opportunities for those engaged in this work. Conceptually, marketing is a kind of outside-in thinking, which is more suitable for the market, so marketing is not only suitable for the long-term development of enterprises, but also a market-oriented profit-seeking thinking.

From the difference between sales and marketing to two different thinking, in fact, it is only talking about two phenomena. Everyone knows that in reality, sales and marketing should be two complementary departments in an enterprise, and one is indispensable.

So why is this said? The reason is that the current domestic business environment and enterprise development situation lead to most domestic enterprises are still only in a stage where they have just realized the importance of marketing and just attached importance to marketing, so the understanding and application of marketing is mostly a state of imitation, so of course, it is inevitable that there will be some wrong understanding and behavior. The sales and marketing we are discussing is an anatomy for some enterprises or individuals with wrong marketing understandings in reality, and I hope you can understand that the reasons that lead to wrong marketing understandings are actually the reasons for the two different thinking of sales and marketing mentioned above.

For example, we often say that an entrepreneur must be a successful businessman, but not all businessmen can become an excellent entrepreneur, which means that --- businessman has the most sales thinking, and the entrepreneur has the most marketing thinking.

Marketing is the discipline of how a business discovers, creates, and delivers value to meet the needs of a certain target market while capturing profits. Marketing is used to identify unmet needs, define and measure the size and profit potential of the target market, and find the most suitable market segment for the company to enter and the market offerings that are suitable for that segment.

Marketing is often the responsibility of a single department in a business organization, which has both advantages and disadvantages. Advantage: It is convenient to concentrate the group of marketing training to specialize in marketing; The cons:

Marketing should not be confined to one department of the enterprise, but should be reflected in all the activities of the enterprise.

The concept of a sales pitch.

Since the reform and opening up, the vague concept of marketing has not been fully understood and played an important role in China's enterprises. Entering today's era, this is an era full of competition, and countless businesses have to survive. In addition to having a good operator decision-making and planning, I am afraid that the implementation of marketing plans is the business personnel who directly deal with customers.

In countries with developed commodity economies, it is believed that "marketing is the lifeblood of business", "a good hand at understanding the economic environment and responding to market changes", and "a suggestor and developer of new products".

In 1960, the American Marketing Institute said that sales promotion is the use of artificial or non-artificial methods to assist and persuade customers to purchase a certain product or service, and to take favorable action according to opinions that have commercial significance to the person.

Goldman, a world-renowned European sales expert, believes that sales promotion is to convince customers that they will get certain benefits from buying your products.

The motto of the Japanese god of sales, Ippei Hara: sales is enthusiasm, fighting, hard work, patience, persistent pursuit, the devil of time, and courage.

The difference between marketing and merchandising is actually the difference between active and passive.

Marketing is equivalent to publicity, is the process of passively attracting customers, contributing value, publicizing advantages, and actively attracting potential customers to consult and contact. Of course, marketing requires a certain process layout, from accurate customer positioning, selection of delivery channels, etc., which is often referred to as marketing planning.

Sales is to take the initiative, one-to-one communication, that is, the common street sweeping, sweeping buildings, sending a single page of strange visits, ** Mobai, Internet Mobai. Take the initiative to communicate with customers and understand the customer's intention to accumulate potential customers, which is also often called sales, and the sales success rate also requires the design of the sales process in the early stage.

Marketing and merchandising are complementary and can be done at the same time or separately. The premise is that the channel and method are selected according to the product and the industry.

The starting point is different, the focus is different, the banquet is ruined, and the method is different.

The starting point is different: sales: the starting point of sales promotion is the enterprise, and the enterprise will sell what it has.

Therefore, the production of the factory is the starting point, the market sales is the end point, and the scope of the study is a line with a beginning and an end. The focus is different: Pitching:

The focus of merchandising is on the product, and the central focus of a company's consideration is to market existing products, and less to consider whether consumers need them. Marketing. The approach is different:

Promotion: The method of sales promotion is mainly to strengthen sales activities, such as engaging in hard sales, forced sales, etc. Marketing.

Marketing uses the best marketing mix activities.

Marketing, also known as marketing, marketing, or marketing. Marketing is a process in which goods or services are handed over from producers to consumers, and is a series of activities carried out by enterprises or other organizations centered on the needs of consumers. For enterprises, the market is the starting point and destination of marketing activities.

Differences: First, the goals are different.

1. Marketing: The goal of marketing is mainly to meet customer needs and achieve long-term profits.

2. Promotion: The goal of promotion is mainly to obtain profits through sales.

Second, the basis is different.

1. Marketing: The basis of marketing is the target market.

2. Promotion: The basis of promotion is the enterprise itself.

Third, the core is different.

1. Marketing: The core of marketing is customer demand.

2. Promotion: The core of promotion is the product.

Fourth, the implementation methods are different.

1. Marketing: The implementation of marketing is integrated marketing.

2. Promotion: The implementation method of promotion is sales and promotion.

Contact: Merchandising and group marketing are both important links in the marketing process.

The difference between marketing and merchandising: (1) The starting point is different. The starting point of marketing is factories and plantations, while the starting point of marketing is the market.

2) The center is different. Marketing is product-centric, while marketing is customer-centric. (3) The means are different.

The means of promotion is **, and the means of marketing is the overall marketing activities of the company. (4) The endpoint is different. The end point of marketing is to make a profit by selling products, and the end point of marketing is to meet the needs of customers to make a profit.