Key Account Marketing How to lead a team, how to lead a sales team

First, the most important thing for a team is the atmosphere, an upward atmosphere, an atmosphere full of fighting spirit is very important.

Second, with a sales team, we should pay attention to shaping the confidence of the team as a whole, and also shape the confidence of each member of the team.

Third, lead a sales team to have training.

Fourth, lead a good team to have good incentives.

Fifth, lead a team well, the team leader's words and deeds and ideas are very important.

Sixth, lead a team well, and pay attention to the selection of people in the team.

Seventh, lead the team to pay attention to planning, control, inspection, assessment and summary. How to gain the trust of the team depends on the professional quality, belief and collective sense of honor of a manager. As the saying goes, a good soldier will be a nest of bears.

As a sales manager, the first point is to have spirit, energy, and spirit, and the team brought out by a supervisor without spirit is definitely a team without vitality.

Learn to communicate to everyone on your team"Love"Representation"Care"。It is necessary to look at everyone with the eyes of strengths, look at people to see their strengths, not their shortcomings. It should be expressed often in our language.

It's ...... to say that these are useless thingsIt's awesome to rely on you to be able to lead the team well......

I'm also thinking about this, but this is also the most useful experience that can only be obtained after actual combat, and now what others say, you can refer to it and try to use it, but you still have to create the style and way of leading the team, so that it can be a suitable method for yourself. 939425110, learn from each other, have multiple friends, and have more people to discuss!

Key account marketing requires team-based development and service methods. However, you can't build a team for the sake of a team, otherwise it will still derail the organization's sales from the normal course and sail into the raging waves of reefs and uncertain futures. Tianyan Tongtu Management Consulting believes that marketing itself is not only systematic, but also dialectical.

Marketing is not a monopoly patent of professional terms, theories and experience, it should be a kind of experimental learning, experience reflection, innovative thinking and bold implementation.

Therefore, before building a key account marketing team, you should first build a key account culture. Even if you're a small business, there's every chance of winning big customers, because big customers usually have sharper judgments, and as long as you have a strong foundation, a distinctive character, and a good communication, the opportunity will favor you. Big customers need responsive small business operators because their bureaucracy needs to be nourished by outside energy.

The essence of your key account culture is to understand your core strengths and then effectively communicate them to your target key customers, so that they will remember the irreplaceability of the solutions you offer. Therefore, you need to reimagine your brand value, positioning, content and means. We suggest that you think more about your target customers, experience their purchasing principles, communication methods, and decision-making processes, and see the unique value you provide when helping them to buy correctly.

The key account team should be the ambassador of the key customer service culture, they are the perceived power of potential key customers to visually evaluate your business. At this point, the top team has to pick these members. The experience of Tianjian Tongtu management consulting shows that the moral quality of members is much more important than the experience ability, and the so-called virtuous people are preferred, which is the foundation of key customer marketing.

No experience, lack of outstanding ability, are not fatal, and selfishness, many excuses, stepping on two boats of the big customer marketing master, can only destroy the poison of the big customer marketing.

Senior managers should organize and institutionalize key account marketing, and do not hold the key account marketing team in the palm of their hands on a whim, and throw them on the ground when they encounter temporary difficulties. The admonition of Trench Channel Management Consulting is that in the first year of the establishment of the key account team, performance should be measured with a combination of qualitative and quantitative criteria.

The key to qualitative consideration is the construction and dissemination of key customer culture. And this is exactly the strategic work that top management should be deeply involved in. The trade-offs and handling methods in this case reflect the senior management's mastery of key account marketing.

More strategy and patience, less impetuousness and speculation, this is what Tianjian Tongtu Management Consulting wants to advise you. Building a key account marketing team is like raising a hen that lays golden eggs, and it is necessary to follow the basic growth rules, and stop staging the "cup" of killing chickens and taking eggs.

First, the first step is to address the issue of employee morale. If the sales force has no confidence, no morale, and always works in a state of low spirit, any other efforts will be in vain, so this is the crux of the matter;

Second, after solving the above problems, it is necessary to establish a sound management system, especially in the implementation of the effort, and at the same time train the sales staff, so that they can operate in a standardized mode in line with the company's situation;

Third, conduct in-depth communication with dealers, eliminate the barriers between each other, and re-establish a new customer relationship;

Fourth, make appropriate adjustments to the sales force, dismiss those who really have no confidence or low ability, and at the same time add some fresh blood to the sales team.

Fifth, research several major competitors in the local market to find out their strengths and weaknesses so that you can target the next step;

Sixth, in advertising and activities, according to the requirements of the headquarters, combined with the actual local situation, especially the situation of competitors, to develop a set of innovative programs, and strive to make the market hot again in a short period of time, to the headquarters, employees, dealers to confidence.

The rewards and punishments are clear, the system comes first, and the example is set by example.

1 To motivate salespeople, it is not only about wages, but also about people's material needs.

Regarding material incentives, there is a characteristic, that is, to be fast!

If you procrastinate, it can have a huge impact on employee morale!

2 Meetings are exquisite.

Psychologists study performance: meeting is a means and a method for leaders to satisfy their desire to perform and a sense of achievement. So there aren't many employees who really like to have meetings. I always feel annoyed by meetings, and when there is this, it is better to let Oak go to sales.

So the point of the meeting is:

a Streamlined. If you can finish it in 10 minutes, use 10 minutes, and if you can do it in private or with a text message, don't have a meeting.

b Let your men speak first.

Let them talk about their difficulties first, and the manager will provide a plan after collecting information.

Save your laughter for the end so that others don't laugh at it.

3 Ditch Tanlu bypass.

Whenever there is a problem with his subordinates, first care and affirm, and then point out his shortcomings1 2. This way it is easier for him to accept.

4 Charisma.

As a leader, you must take responsibility for yourself and make an example, so that the following can learn from each other!

You need to find more people who can sell, so that the team can develop quickly.