How to build an efficient marketing team management system

First, strict recruitment, so that the manager with sales experience checks, we must know that the person who needs to be recruited is to have integrity, to coincide with the company's corporate culture, etc., this work is not done well, when recruiting is not taken seriously, the use of laissez-faire freedom, and so on to go the company will suffer a great loss.

Second, education and training, to cultivate a professional, professional marketing team, employees come in to teach him how to behave and do things to do the market, knowledge inside and outside the company, as well as vocational training, this work is to start from the long, strict.

3. Know people and make good use of them, first know people, avoid their shortcomings, use their strengths, give full play to people's enthusiasm and initiative, and work creatively. Finally, layer by layer management, level training, recruitment to level level responsibility, the use of layer by layer management, level level training, the lack of talent has a complementary, so that employees both see the rise and see the fall, no one can once and for all, each must continue to surpass themselves, everyone can also continue to climb to a new level, so that the overall quality of the enterprise will be higher and higher. These are not only responsible for talents, but also responsible for enterprises.

First, the team definition understanding. A team is a unit of two or more people who influence and collaborate with each other for a common goal. According to this understanding, to form a qualified marketing team, it is necessary to let the individuals in the marketing team give full play to everyone's wisdom and strive for a common goal.

Second, there should be a fully trusted platform in the team. When every member of the team understands and respects each other's views, it will produce a strong glue, a good platform for understanding will be established, and everyone in the team will respect each other, which will enhance the team's creativity and stimulate the team's creativity.

3. Establish effective communication. Managers need to understand each employee through communication, so as to know how to motivate or motivate them; Employees can eliminate misunderstandings with managers through communication; Effective communication makes the team cohesion continue to increase, the sense of identity of employees continues to increase, the members of the team form a tacit understanding, can quickly and accurately understand each other's ideas, understand the manager's plans and requirements, and ensure that the implementation channels are unimpeded; Effective communication can brainstorm and share information and wisdom with each other to stimulate potential power and solve problems creatively.

Fourth, to mobilize the enthusiasm of Li Mu employees, from the perspective of the managed, I think that managers should not only materially, but also spiritually mobilize the enthusiasm and creativity of the managed, so that the employees have a sense of trust, respect and attention, can strive for the goal of the enterprise, and have a sense of responsibility.

Building and managing a marketing team: In today's corporate world, there is always a discussion about how to manage a team well, especially a sales team. In my opinion, it is not difficult to manage, but it is difficult to grasp the key points of management!

The key to team building and management is "people's hearts"! There is a classic sentence in "No Thieves in the World": Uncle Li said that "people's hearts are scattered, and the team is not easy to bring", if it is used for team building and management, it is very suitable!

Based on many years of experience in the formation and management of the marketing team, the author believes that the construction and management of the marketing team should be divided into five steps:

The first step is the selection of team members.

"People-oriented" is the most critical, the team is composed of individuals, only good individuals, there will be a good team, so in the discussion of team building and management, we must first come to the team of individuals.

The author believes that the selection of team members is mainly based on the following points:

First: personal qualities. Quality is the first key element of our selection, and the quality should be examined from three aspects:

One is to look at integrity, integrity is the foundation of life, the root of life, since ancient times there is "want to write the right heart, first sincere its intentions, sincere and then the heart is right", just imagine the people who are not right in the team, can be described as "black sheep" is not an exaggeration! The second is to look at professional ethics, professional ethics for professional marketers is one of the important bargaining chips to obtain the "employer" favor, professional ethics is reflected in the personal professionalism and the supremacy of the company's interests; The third is to look at the sense of responsibility, only a person with a sense of responsibility will be responsible for the family, will be responsible for friends, will be responsible for the company, will be responsible for the society, just imagine who dares to use it without a sense of responsibility.

Second: personal ability. Personal ability is mainly from three aspects, one is the ability to communicate and coordinate management, the biggest characteristic of the marketing profession is that Lu Bi is dealing with a variety of people or organizations, how do you communicate with people, how to coordinate the relationship between this and that, how to manage your customers, your channels or the team below you, which requires strong communication and coordination management skills; The second is the ability to observe and analyze decision-making, where are the market opportunities and threats, where are the weaknesses and advantages of competitors, and how to make correct decisions in the face of various environments], which requires extraordinary observation, analysis and decision-making capabilities; The third is the ability to plan, organize, and control, "everything is pre-planned, and if not pre-planned, it will be wasted", and market changes are instantaneous, which requires the ability to control market changes.

In the early days of the establishment of the team, the meeting is a good way to enhance the team spirit and adapt to the team's work.

Arrange a series of warm-up meetings so that team members can get to know each other and have a shared view of the team's goals.

Make sure that each member has a clear understanding of the tasks the team is delivering and the problems they are facing, and weigh all possibilities before deciding how to organize the team.

Finally, the deadline for the completion of each milestone is discussed and decided.

The goal of analysis will vary depending on whether the team wants to propose a course of action, whether they want to do or drive something.

For example, the team that drives the improvement plan can measure its success rate based on feedback from within the organization. A team that does practical things, such as the product team team, should work towards the goal of reducing costs and improving customer satisfaction; A team responsible for generating sales performance must keep a tight budget and move the work forward on a schedule.

Goals motivate ambitious, challenging goals to be more motivating than smaller, explicit goals.

For example, the goal of being the biggest and best in microfinance is far more motivating than the goal of reducing the mortgage application time to two days.

If possible, set both general and specific goals, but if the goals are high, they still need to be realistic.

Therefore, make sure that everyone is involved in setting their own goals, while also understanding the common goals of the team.

In addition, there is no compromise on any needs of the team.

Find the best combination of good team work and good professional skills.