How to develop the market for selling integrated ceilings, and analyze the market prospects of integ

It depends on whether you are ** or factory direct sales.

The methods of developing the market are: community promotion, decoration company cooperation, etc.

Dingshanmei purification ceiling is kindly provided.

There are many brands that have done a good job of this, and you can learn from it.

Hello dear! Glad for your question! Integrated Suspended Ceiling Market Prospect Analysis:

At present, although there are many brands in the integrated ceiling industry, the distance between the leading brand and small and medium-sized brands is getting farther and farther, and the market advantages of first-line enterprises are becoming more and more obvious. It can be seen that our integrated ceiling industry is entering a mature period of industry. It is foreseeable that in the next few years, there will be several brands in our industry that stand on the high ground and are proud of the crowd.

Which brands will stand on the high ground then? It's too early to say, but we can imagine that the brands on the high ground must be those with high integrity, high brand awareness, and self-contained product quality design. For our dealers, now is the best time to choose to join those brands that will stand on the high ground in the future, and realize a successful dream of themselves by joining these brands.

In addition, looking at the current leading brands in other industries, there are nothing more than three characteristics: first of all, these brands have a good-sounding brand name, which is not a well-known brand, and a good-sounding brand can accurately reflect the characteristics of the product and be catchy. Such a good brand can get twice the result with half the effort in promotion, such as Coca-Cola, Master Kong and so on.

Finally, there is a moving market appeal, such as Sprite's market appeal is "crystal bright, through the heart cool", Gree air conditioner's market appeal is "good air conditioning, Gree made", and the integrated ceiling industry Merkate's market appeal is "let Chinese enjoy Merkate" and so on, a moving market appeal will bring unexpected ** effect to sales. With the sustained and stable growth of China's national economy and the rapid development of urbanization in a considerable period of time, housing consumption will continue to become a consumption hotspot for urban and rural residents in the next 10 years. As a supporting product for housing consumption, the integrated ceiling industry is showing a vigorous development trend, and the market potential is huge.

Although the economic cold current has accelerated the reshuffle process of the integrated ceiling industry, but for those dealers who are wandering outside the integrated ceiling door, this is also the best time to step into the door. As a product of cross-border marketing, it is currently in a period of rapid growth, and it will have a 50% or 60% development rate at the lowest time of development. Now the integrated ceiling industry is in a depression, which is a period of many brands, low profits and fierce competition.

When the first-line enterprises get rid of the competition and develop rapidly, they are the first to reach the industry highland, which is characterized by fewer brands, high profits and relatively loose competition. Why is this sentence being brought out here? Because it is a good expression of the future development trend of our industry.

First of all, affirmation: customers think that your product is expensive, and they still buy your product, which means that you tell the value of the product very clearly, and you are a sales master.

It is the norm for customers to say that the product is expensive. There are two situations behind the expensive; One is the conditioned reflex, as long as you will say expensive, 500 yuan a square he said expensive, 50 yuan a square he will also say expensive. The second is to let you reduce the price to get other benefits.

Countermeasures: 1. Control and prevention.

When no one is in the store, please stand outside. Stand outside the store and observe the direction of customers. All customers who come from cheap stores, when they ask**, don't be directly**, if you open your mouth**, you will immediately get the phrase "too expensive".

Suggestion: You have a really good eye, and you have a good eye on this best-selling ceiling at a glance. ”

You are very professional, you fancy this**a bit expensive, and **railway station** airport ceiling is a substrate. ”

It's not your first time renovating, right? You will immediately fall in love with our award-winning ceiling. ”

Next, start asking customers about their specific needs. For example, the installation location, the required area, the type of house, etc.

Idea: Praise the customer first, and then point out that the ceiling he sees is different. With the foreshadowing of this sentence, the customer will instantly forget to inquire and quickly guide the specific needs of the customer.

2. Guide and resolve.

If the customer lives in a Gaodang community: the same community, the community you live in is 8,000 square meters, but a community that opens at the same time is only 6,000 square meters? Why don't you buy the 6000 one?

The value-added space, allocation of resources, room design, green environment, and community services in high-end communities are all unattainable by low-end communities, right? Again, it's the same with suspended ceilings, you see....(Let's start talking about products).

Then observe how the customer is dressed and what items they use.

If the customer is using a high-end mobile phone: you see that you are using a high-end mobile phone, it will cost more than 5,000, right? Yours can receive and receive ** text messages and take pictures, more than 1000 can also be, why don't you use a cheap mobile phone?

Because you know the value of your phone, the same goes for ceilings, you see....(Let's start talking about products).

Shirts, bags, cars, leather shoes, etc. can be compared in this way.

By comparing the customer's own high-end items, it will resonate with the customer, and eliminate the customer's objection in the resonance.

3. Water comes to cover the earth.

The above two methods still cannot be resolved, and can only be used to block the water and cover the earth, and use product comparison and demonstration to reflect the value of the product.

For example: the base material is different, the process is different, the color is not the same and other detailed value points.

Whether it is a boss or a salesman, the following sales skills must be mastered:

Tip 1: Build a buyer-seller relationship.

Salespeople need to have a better understanding of the buying process after the customer makes the real decision and when that decision is made. Salespeople then need to match their sales process with the customer's buying flow. Once this is done, when they agree on the most feasible solution, the salesperson begins to work closely with the customer.

Tip 2: Plan your sales pitch**.

Most companies today lack a well-defined sales process. There are very few documented sales practices that provide a strong commitment to our customers. As a result, the salesperson didn't plan the pitch correctly**.

For example, each ** should end with some kind of commitment that the customer agrees to do something that will move the sales process forward.

Tip 3: Ask the right questions.

Most salespeople don't ask the right type of questions, and even if they prepare them before they make a pitch, most don't. The impact of poor questioning skills is enormous. This leads to resistance in the form of procrastination and backlash, poor presentations that provide incorrect solutions, not differentiating from competitors, and missed sales opportunities.

Tip 4: Business acumen.

If you're going to help your customers become more successful, you need to understand how businesses typically operate, how your customers' industries work, how your customers achieve their market goals, and how your company's products can help them better serve their own customers. Without business skills, you'll never have the credibility you need to sell.

Tip 5: Active listening.

Sales professionals miss out on important leads and information because they are constantly chattering about themselves and their products. It's more important to keep your mouth shut and let the customer speak. Yes, you should lead the conversation, then listen and digest correctly, we understand what a lot of customers really need so that you can position your product correctly.

Tip 6: Come up with meaningful solutions.

Most salespeople claim that this is the skill they do best. In fact, as managers, we tend to hire people who are "talkative". In reality, when it comes to making presentations, quality is far more important than quantity.

When salespeople focus on presenting concrete solutions for previously agreed needs, they rarely fail.