Essay How to look at an advertisement that changes the idiom 10

It is a moral problem for businesses to use any means to operate, and sometimes they have tampered with the original attributes of the idiom, and some of them are very disgusting after changing! It's sad. However, what we can do is not to have this kind of behavior ourselves, and at the same time let the people around us understand the true meaning, the idiom - the treasure of the motherland, I really don't know if the tampered idiom will become a real idiom in a few years!

I feel that this is a stain on China's 5,000-year-old culture!

Although advertisements such as "Silent Mosquito (Smell) Dedication" and "Money (Ahead) Boundless" will bring people fun and innovative psychology and find it very interesting, they are all short-term and cannot be kept old. Sometimes children will see advertisements with typos while watching TV or shopping with their parents, and then children will mistake it for the correct one and use it in their lives. It's also bad for children!

I strongly disapprove of this method of tampering with idioms only for my own benefit, he will mislead young children, this method is very unethical and should be addressed as soon as possible. This kind of advertising just feels fresh, and if you want to catch our eye, it's just to attract customers......It's really unqualified! Such language is beneficial for those who advertise, it may increase customer traffic and increase income, but at the same time, it can also mislead some elderly people and children with low literacy.

So, I don't think this kind of advertising has any benefits but only harms.

1. The purpose of advertising is to attract people's attention.

2. It's not right for Chinese. The use of Chinese should be standardized.

3. From the perspective of writing, you should support the point of view of 2.

The essay should be analyzed from both positive and negative aspects, first discuss the origin of this phenomenon, and then lead to the author's point of view through the discussion, should standardize the use of Chinese characters, promote Mandarin, should not change idioms, and finally explain the adverse impact of random changes on society and culture. The end reiterates the norms of the Chinese language.

Creativity, showing the breadth and profundity of Chinese characters.

Yiyi (Yiyi) is reluctant to give up clothing advertising.

There are mouths and cups (monuments) alcohol advertisements.

One step to the stomach (bit) Stomach medicine advertisement.

Fun riding (its) in horse racing motorcycle advertising.

Baiyi (Yi) Baishun electric iron advertising.

Burn (slightly) better fast food restaurant advertising.

Whatever you want to bath (desire) water heater advertisement.

Idle (virtuous) wife and good mother washing machine advertisement.

Cough (moment) does not tolerate cough medicine advertising.

Big stone (thing) is small, small stone (thing) is turned into a one-click (see) for treating stone disease advertising

Don't "hit" don't know printer ads.

The advertisement of a cosmetics company in Hong Kong is: "Take 'spots' as soon as possible, please don't leave 'pox' to have a washing machine advertisement, which is an idiom to change the word: "idle wife and good mother".

Audio company: "one call and four responses", "sound east and west".

Dumpling shop: "all-encompassing".

Lime plant: "starting from scratch".

Pawnshop: "Well deserved".

Hat Company: "Cloak and Hat".

Sightseeing barber shop: "A dime will not be plucked".

1. Wrigley chewing gum.

One stone. One Arrow Love (Wrigley Chewing Gum Advertising Slogan).

2. Infinite riding pleasure (a motorcycle advertising slogan).

3. A bright and amazing (advertising slogan of a certain eye disease).

4. The name of the clothes is amazing (a clothing advertising slogan).

5. No stomach is not to (advertising slogan of a stomach medicine).

6. Drink to be proud (a drink advertising slogan).

7. Heaven and earth wine (a certain alcohol advertising slogan).

1. Wrigley chewing gum is like an arrow and an arrow is loved.

Wrigley chewing gum advertising slogan).

2. Infinite riding pleasure (a motorcycle advertising slogan).

3. A bright and amazing (advertising slogan of a certain eye disease).

4. The name of the clothes is amazing (a clothing advertising slogan).

5. No stomach is not to (advertising slogan of a stomach medicine).

6. Drink to be proud (a drink advertising slogan).

7. Heaven and earth wine (a certain alcohol advertising slogan).

8. Eat Whole Foods (advertising slogan of a hotel).

9. Cough can not be delayed (a cough medicine advertising slogan).

10. Idle wife and good mother (a washing machine advertising slogan).

11. Silent mosquito-free (advertising slogan of a mosquito killer).

12. There is no inflammation in the mouth (a toothpaste advertising slogan).

13. Baiyi Baishun (advertising slogan of a famous brand clothing).

14. Attract people to the store (banner of a high-end hotel).

15. The wise man sees the quality (Guqiao air conditioning advertising slogan).

16, touching the curtain and shocking new (Asia computer three-dimensional animation system advertising slogan) 17, it is better to hear than to drink it before you know Fule.

Fule milk powder advertising slogan).

18. Big petrochemical and small petrification (bile Shu capsule advertising slogan).

19, the six gods have the master and the family is worry-free (six gods special effect flower water advertising slogan) 20, stomach disease treatment in the four sides (four square stomach tablets advertising slogan).

21, China Telecom Qianli Yinyuan (long-distance ** advertising slogan) 22, beautiful ——— wash all the way to the dust (a laundry detergent advertising slogan) 23, hemorrhoids are not old (a hemorrhoids medicine advertising slogan).

1.Microscope Advertising -- Meticulous and Discerning Insight 2Advertising slogans decorated with neon signs - flashing colorful 3Write couplets for others - against others.

4.On Chinese New Year's Eve, every household makes dumplings – everything.

5.Patience ** Magic Show – Sit back and wait for change.

6.Recently, there has been a trend of ** risk-mixed feelings.

7.Cantonese people sing Peking Opera - southern and northern tunes.

8.Lost, can't get home—unknown source.

9.Not satisfied with the barber's craft—how can it be.

10.Bad teeth - eat soft and not hard.

Whatever you want. (Advertisement for a bathing center).

Air conditioner advertisement: no sweat for life (regret).

Costume advertisement: shirt (3) national performance clothing (righteousness).

Real estate advertising: 1,000 houses (squares) and 100 episodes (counted).

Idioms are the essence of the meaning of words in ancient times, with a profound warning meaning, and the main purpose of advertising is to spread, his requirements for words are: simple and clear, have a deep meaning, easy to remember and other characteristics. Therefore, from this point of view, idioms are better as advertising language (provided that they are used reasonably).

Example: In an advertisement for a sneaker, wearing xx shoes, one step to the sky, using a derogatory word in the idiom has the opposite effect in the advertisement.

Wrigley Chewing Gum One Arrow Like the Old, One Arrow Love (Wrigley Chewing Gum Advertising Slogan) Sightseeing Barber Shop: "A Dime Won't Be Plucked".

Hope it helps you somewhat.

First of all, what is an idiom? As the name suggests, an idiom is a short sentence that is one word! Because of its simplicity and popularity, it has become an idiom!

Idioms are words that have passed the test of time and are still very vibrant today, and we should also carry them forward from a cultural point of view and make the best use of them. In today's society, advertising is overwhelming, what is advertising? Spread the word!

Spread the word and carry forward our idiom. The idiom further highlights the effect of advertising due to its own characteristics. The two complement each other.

Promote each other! Everyone was happy. What's not to support it?

I hope my humble opinion helps you!

I think you're looking for a defense like this? You should find the right direction to argue, that is, you have to think about what the other person might be proposing, and then come up with a strategy to attack their point of view.

Regarding the change of Chengyu into advertising slogans, you can start from this aspect. Idioms represent China's traditional culture, and today's advertising is the product of modern development, so you should take the promotion of China's traditional culture as the direction, that is, the combination of tradition and modernity, or let China's young generation truly experience the profound connotation of ancient culture, or because it is the first time to use idioms to advertise, so it must be back to let everyone have endless aftertaste, so as to achieve the real purpose of advertising, and then play.

Before that, it is advisable to think more about the opposing viewpoint, and then find a breakthrough point from the species.

Well, I hope what I said will help you again. I wish you the title of the best debater...

Abuse 竽充数 làn yú chōng shù

Interpretation] abuse: inconsistent with the truth; 竽: A reed wind instrument. Those who do not know how to blow the flute pretend to be connoisseurs; Mix in the band and make up the numbers. It is a metaphor for people who have no ability, pretending to be stylish and prepared; Or pass off as good goods with defective goods. Sometimes it is also humble.

Han Feizi Neichu said: "King Qi Xuan makes people blow the pipe; and three hundred. The priest of Nankuo asked to blow the flute for the king; King Xuan said (happy). Hundreds of people were ruined. King Xuan died; Xiao Wang Li; Listen to them one by one; The sergeant fled. ”

Zhengyin] abuse; It cannot be pronounced as "jiān".

discernment] abuse; Can't write "rotten"; Zhu; It cannot be written as "taro" or "rod".

synonym] is not worthy of the name.

Cover people's eyes. Mixed eyes.

Antisense] genuine.

The real deal.

Step by step for winning (step by step), wine for winning (prestigious), heaven and earth wine (long and long), there is a cup of no trouble (prepared).

The turtle came unharmed (don't come unharmed), a bright and amazing (a blockbuster), nine wine returned to the ground (ninety-nine to one), and the calcium world is unparalleled (unparalleled in the world).

Silent mosquitoes (obscure), drink famous (famous), chickens can not be lost (opportunities cannot be lost), hemorrhoids have no fear (there is no fear).

Throwing pen from Rong (throwing pen from Rong) box love box reason (reasonable), unique (unique), through the flow (endless).

Shares to gold (ancient and modern) second to the first paper (second to none), no stomach (no pain) to drink proud (proud).

There is no other lock (nothing else to seek), eat whole food beauty (perfect), keep seeking gold (keep improving), wash out of the hope (overjoyed).

A network of deep love (a deep love), clean as people want (as good as they want, its (riding) fun, moment (cough) can not be delayed, a little (burn) is better than a class, disdain (slack) can be attacked.

Chicken (machine) can not be lost, a bright (chirping) is amazing, a bright (chirping) is amazing, and you can bathe (desire) as you like

Step by step to win (camp) Wine (long) lose the name of heaven and earth wine (long) There is a cup (preparation) without trouble.

Turtle (don't) come to be harmless, nine wines return to the ground (1) calcium (cover) is unparalleled in the world.

There is a cup of nothing to suffer (to be prepared) to eat whole food beauty (perfect).

Whatever you want (whatever you want) A deep love (a deep love).

Heaven and earth taste wine (forever) Silent mosquito (obscurity).

Chicken can not be lost (opportunity can not be lost) Nine wine returns to the ground (ninety-nine to one).

Net as good as people want (as good as they want) shares to gold (through the ages).

Throwing pen from Rong (Pen from Rong) through the flow (endless stream).

We have to understand the meaning of advertising, and promote a certain product or a certain idea through various situations, so that we know "it" and understand what we should do. Idioms provide us with a natural building block, familiar idioms are familiar to everyone, and after a little modification, people can directly remember our chosen affairs, and can understand the idiom more deeply. In fact, this is a very peculiar and innovative way of advertising, which itself is an industry that creates whimsical ideas, and it is precisely because of its peculiarity that it attracts others to understand.

Opponents may say that changing idioms has an impact on Chinese history and culture, but the following counterbutt: idioms themselves were created by the ancients to express special meanings, and we do not deny the meaning expressed by the ancients. We respect and cherish our history and culture, which is a rich resource left for us by our predecessors, why do we make unreasonable use of it?